The Secret to Being a Successful Writer

Rachel Thompson, today’s guest, is my mover & shaker writing friend who hosts two sites, Bad Redhead Media and RachelInTheOC.com. We’ve cross-blogged over the years and hang around on Facebook and Twitter. Rachel shared her popular post titled The Secret to Being a Successful Writer on my website a while back, and it had great reception—it’s a real motivational kick-in-the-a. I thought it’s well worthwhile for Kill Zoners to read, so Rachel generously gave me permission to repost it here. Let’s welcome writer, book marketer, and social media expert Rachel Thompson to the Kill Zone.

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Regardless of how you publish your books, articles, or blog posts, the secret to being a successful writer is not anything pie-in-the-sky or full of inspirational goo-gah. Besides, I’m not the kind of person to spray glittery sunshine up your you-know-what, so here’s the real deal. It’s the big secret. Ready? Grab your pen.

Don’t Be Lazy.

That’s it. Let me deconstruct this a bit. Pull up a chair.

Make It Happen

You. Yes, you. Stop looking around.

I’ve worked with writers in all kinds of ways since hmmm, gosh, 2009-ish. Ten years of observing that unique species of human we refer to as, writer. I’m a writer myself (six books released so far , been in a few anthologies, two new books on deck for this year), so I fully comprehend the challenges of balancing writing, marketing, the day job, real life, chronic pain, mental health, and single parenting.

Completely and totally get it.

There isn’t room in any of those roles to be lazy if we’re being #TruthBomb honest here. Yet, in my ten years of working directly with writers, I can count on one hand the writers who are get-out-of-my-way go-getters.

Not the kind who will eat you for lunch with some fava beans and a nice chianti. I mean those who actively set aside time for writing AND marketing AND promoting strategically — not creepy, spammy, ‘must take a shower after seeing this’ ways. Nope, I mean those who treat their publishing career as a business, not a hobby where they lollygag around on social media arguing politics or talking about writing their book, then hope and pray someone eventually buys it.

In fact, I so related to that panicky, ‘Where do I even start?” feeling I experienced with my first book back in 2012, that I created an entire month last year (year two is happening right now! and every May going forward if I decide to continue this exhaustive effort) where I’ve wrangled publishing experts this entire month of May to generously donate books, guides, and consultations, and yet shockingly (she says not shocked), few writers are taking advantage of it.

When I speak with them as to why not, several have told me they know about it but don’t want to participate because then they’ll HAVE to work on their writing and marketing.

This baffles me. And yet, nah, it doesn’t.

Lazy Writer Syndrome 

It’s a thing, right? We all get it. I get it, too. It’s not that I’m not writing. I’m here, aren’t I? I also write for my own author blog, RachelintheOC.com as well as on Medium, which are important parts of my author marketing and business marketing. I have those two manuscripts mentioned above on my desktop: one is in edits, and the other is in draft. I also keep a journal, a planner, and a book just for creative notes and ideas.

So, yea, I’m writing. Yet sometimes it feels like I’m not writing writing.

Am I accomplishing stuff? Am I climbing the mountain? Well, yea. Kinda.

It feels like this: it’s a big mountain, full of mud. It’s raining. Hard. I’m carrying this heavy weight. But I’ve got this! It’s just that some days it’s just…so exhausting. Or I have a migraine. Or I’m running my kids around (single mom). Or I’ve got client deadlines (solopreneur).

So, I set the weight down and make camp. For a little while. To rest and recuperate. And then get back out there when I’ve got my wind back.

That’s okay. I’m getting there. We’re all getting there (wherever the hell there is). (Maybe lazy doesn’t describe me. I am a Capricorn, after all.)

Are You a Lazy Writer?

These are the hard questions you have to ask yourself:

  • What am I doing to move my writing career forward?
  • What am I not doing?
  • What actions am I taking to build relationships with readers?
  • How can I learn more about how to market my work?
  • How am I standing in my own way?

Creating an author platform is not a choice in today’s market. It’s not an option. At least, not if you want to sell books and be taken seriously by not only readers but also other writers, book bloggers, and book reviewers (as well as agents and publishers, if you go that route, or plan to). Many writers refuse to treat their writing like a business — they think if they can just sign with a traditional publisher, and then that publisher will swoop in and do all that work for them.

If only.

As a survivor of childhood sexual abuse, I deal with many stumbling blocks: anxiety, depression, chronic pain. There are days where all I can do is the bare minimum for my business, kiss my kids, and that’s it. And that’s okay. Big fan of The Four Agreements: always do your best, and if your best is just getting out of bed that day, okay. I Scarlett O’Hara that bitch: tomorrow is another day.

In my business, many of my clients are traditionally published. Big 5 even. They hire me to do their social media and book marketing because no publisher does that for them. It’s on you, writer friends. Start early, share often. Learn author branding (we brand the author, not the book).

You don’t need to hire someone to do this marketing stuff for you. You learned how to write. You can learn how to market.

The other big secret I’ll share with you is this: Book marketing isn’t about spamming your book links with everybody (that’s desperation). It’s about building relationships with readers early on.

I do a free weekly chat on my @BadRedheadMedia business Twitter, #BookMarketingChat, every Wednesday, 6 pm pst, 9 pm est. Every week for the last 4 years, I share my time and/or recruit an expert in publishing and marketing to share their expertise with you, the writing community.

Invariably, someone says, “Yea, I should do that,” or “I’ll give that a try.”

Writing is great. Publishing is a business. Treat it like one.

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Rachel Thompson released the BadRedhead Media 30-Day Book Marketing Challenge in December 2016 to rave reviews. She is constantly updating the book, and released a newly updated version in 2020 in both ebook and print.

She is the author of the award-winning, best-selling Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in both the Los Angeles and the San Francisco Book Festivals), and the bestselling, multi-award-winning Broken Pieces (as well as two additional humor books, A Walk In The Snark and Mancode: Exposed).

Broken People was released in 2020.

Rachel’s work is also featured in Feminine Collective anthologies (see Books for details).

She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington PostFeminine CollectiveIndie Reader MediumOnMogulBlue Ink Reviewand several others.

Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and the live weekly Twitter chats, #SexAbuseChat, co-hosted with Cee Streetlights and Judith Staff (Tuesdays, 6 pm PST/9 pm EST), and #BookMarketingChat, co-hosted with Melissa Flickinger and Dr. Alexandria Szeman (Wednesdays, 6 pm PST/9 pm EST).

She hates walks in the rain, running out of coffee, and coconut. A single mom, she lives in California with her two kids and two cats, where she daydreams of Thor and vaguely remembers what sleep is.

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Thanks so much, Rachel, for joining us here at the Kill Zone. What about you KZers? Am I the only writer here who gets lazy from time to time and have someone else do their bi-weekly post for them? Does the L bite you too? Let’s hear the comments!

Are You a Writing Success or an Imposter?

Success, by definition, means different things to different folks. Most writers probably see “success” as being published—repeatedly. They work hard, take risks, and accept that being exposed to failure is part of success. They’re confident souls and keep-on-writing regardless of what others think. Then, there are those who outwardly “make it” but, deep inside, see themselves as imposters.

Yesterday morning, I was reading an online article at Global News which is one of Canada’s leading media sites. The piece was occasionally interrupted with paid ads by prominent players like Ford, Ikea, Microsoft, Audible, and Formica who financially support Global so they can survive in the commercial news biz. All of a sudden I went, “Whoa! Am I really seeing this?”

Before my eyes was an advertisement from Rakuten Kobo, and there was the cover of my newest publication. Kobo chose my book Between The Bikers as their featured promotion and exposed it before I don’t know how many critical eyes. And this Global ad was bought and paid for by Kobo—not me. I knew nothing about the promo before stumbling upon it.

I said to Rita, “Well, will you look at this…” My wife glanced, smiled, and replied, “You’re quite the success.” I had to agree, but then I immediately thought of an earlier email exchange with a highly successful UK writer friend who told me he suffers from Imposter Syndrome (IS).

Before going into what Imposter Syndrome might be, I had to click on Dictionary.com for two definitions:

Successnoun

  1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals.
  2. the attainment of wealth, position, honors, or the like.
  3. a performance or achievement that is marked by success, as by the attainment of honors: The play was an instant success.
  4. a person or thing that has had success, as measured by attainment of goals, wealth, etc.: She was a great success on the talk show.

Imposternoun

  1. a person who practices deception under an assumed character, identity, or name.

This got me thinking, What if I’m just an imposter, a bullshit clown, and this Kobo recognition hasn’t been honestly earned? I know that friends, family, and former police colleagues—as well as fellow writers—are going to see this thing, click on it, and expose me for what I might truly be. Oh, the humiliation…

I don’t know who, or how many, saw the Kobo ad. I guess upcoming stats will tell if the promo was successful, but the startling experience made me think of my UK friend and what was going on with his IS insecurity. So, I did some Googling and came up with a fascinating article and self-examination on the New York Spirit psychology-therapy site titled What Is Imposter Syndrome? It opens like this:

“Welcome to the world of the Imposter Syndrome. It is a secret world, inhabited by successful people from all walks of life who have one thing in common – they believe that they are not really good enough. They might be men or women, young or old. And imposter beliefs are not always related to work; I have met ‘imposters’ who feel they are not good enough parents, husbands, wives, friends or even not good enough human beings. These are all variations of Imposter Syndrome, especially when there is little objective evidence to support the sufferers firmly held self-beliefs that they are frauds.

The term ‘Imposter Syndrome’ or ‘Imposter Phenomenon’, was first coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes in a paper entitled ‘The Imposter Phenomenon in High Achieving Women: Dynamics and Therapeutic Intervention’.

 The condition was described as being ‘an internal experience of intellectual phonies’ that afflicted some high-achieving women. In their paper, Clance and Imes described their sample group of 150 women as follows, ‘despite their earned degrees, scholastic honors, high achievement on standardized tests, praise and professional recognition from colleagues and respected authorities… [they] do not experience an internal sense of success. They consider themselves to be “impostors”.’ They go on to explain that these women believe they have only achieved their success due to errors in selection processes, or because someone has overestimated their abilities, or that it is due to some other external source.”

Drs. Clance and Imes list three characteristics that define Imposter Syndrome:

  1. Persistently attributing your success to external factors like luck or others.
  2. Believing others have an inflated view of your skills, abilities, and talents.
  3. Fearing you’ll be found out and exposed as a fake.

The New York Spirit piece notes that Imposter Syndrome isn’t a recognized mental health condition. (I checked with the DSM-5 and it’s not.) However, through Wikipedia I found a book by researcher Valerie Young titled The Secret Thoughts of Successful Women: Why Capable People Suffer From the Impostor Syndrome and How to Thrive in Spite of It. In her book, Ms. Young identified five subgroups this syndrome falls into.

  1. The perfectionist
  2. The superwoman/man
  3. The natural genius
  4. The soloist
  5. The expert

Ms. Young states more than 70% of people experience impostor syndrome at some point in their career. That’s regardless if they’re a rocket surgeon, brain scientist, or crime/thriller/mystery writer.

Back to the New York Spirit article. I love quizzes and was most interested in taking their short self-assessment to see whether or not I had Imposter Syndrome. This is how NY Spirit described it: This quiz is based on the common symptoms outlined above and is not meant to be a diagnostic mental health tool, but rather a quick and simple way to ascertain to what degree you feel like you are an imposter. It goes like this…

How easy do you find it to accept praise?
Very hard — 1    Quite hard — 2    Quite easy — 3    Very easy — 4

When you do something well, how likely are you to dismiss it as not really much (eg it was easy, anyone could have done that, it was nothing special).
Very likely — 1    Quite likely — 2    Not very likely — 3    Not at all likely — 4

When you do something well, how likely are you to attribute your success to luck?
Very likely — 1    Quite likely — 2    Not very likely — 3    Not at all likely — 4

When you do something less well, how likely are you to attribute your failure to luck?
Not at all likely — 1    Not very likely — 2    Quite likely — 3    Very likely — 4

When you perform poorly, or fail, how likely are you to attribute your failure to your own lack of skill or not working hard enough?
Very likely — 1    Quite likely — 2    Not very likely — 3    Not at all likely — 4

When you do something well how likely are you to attribute your success to other people’s input (‘they helped me’)?
Very likely — 1    Quite likely — 2    Not very likely — 3    Not at all likely — 4

When you do something poorly how likely are you to attribute your failure to other people (‘it was their fault’)?
Not at all likely — 1    Not very likely — 2    Quite likely — 3    Very likely — 4

How important is it for you to be the best at something that matters to you?
Very important — 1    Quite important — 2    Not very important — 3    Not at all important — 4

How important is success for you?
Very important — 1    Quite important — 2    Not very important — 3    Not at all important — 4

How likely are you to focus on what you have not done well compared to what you have done well?
Very likely — 1    Quite likely — 2    Not very likely — 3    Not at all likely — 4

How important is it to you to find a ‘hero’ to befriend and impress?
Very important — 1    Quite important — 2    Not very important — 3    Not at all important — 4

How often do you feel afraid to express your views lest people discover your lack of knowledge?
Very often — 1    Quite often — 2    Not very often — 3    Not at all/rarely — 4

How often do you find yourself unable to start a project for fear of failing?
Very often — 1    Quite often — 2    Not very often — 3    Not at all/rarely — 4

How often do you find yourself unwilling to finish a project because it isn’t yet good enough?
Very often — 1    Quite often — 2    Not very often — 3    Not at all/rarely — 4

How happy are you to live with a piece of work you have done that you know isn’t perfect?
Not at all happy — 1    Not very happy — 2    Quite happy — 3    Very happy — 4

How often do you find yourself thinking that you are a fraud?
Very often — 1    Quite often — 2    Not very often — 3    Not at all/rarely — 4

How worried are you that your lack of skill/talent/ability will be discovered?
Very worried — 1    Quite worried — 2    Not very worried — 3    Not at all worried — 4

How important is validation from others to you (e.g. praise)?
Very important — 1    Quite important — 2    Not very important — 3    Not at all important — 4

How To Score

According to the piece, the lower your numeric score, the more likely it is you have Imposter Syndrome. The scoring range is from 18 to 72 and (as a rough guide) any score below 36 indicates some sort of IS element is going on in your personality. Again, this is not an accredited test and has to be looked at with a bit of “ooo-kaaay…”.

You’re probably wondering how I made out. I tried to be as honest as possible, and I scored 55. I suppose that indicates I’m relatively comfortable with my butt in the chair with my fingers on the keys. What about you? Go ahead. Take the IS quiz and share your score with your fellow Kill Zoners.

Another thing for Kill Zoners… how do you define “success”? While I was surfing the New York Spirit site, I found an article by Jessica Kitching titled How Do We Measure Success? In it, she says, “If you wake up with a passion for what you do, a purpose that excites you, and a momentum to keep going, then you are a success. I am not ashamed to label myself a writer. I am a writer. I love what I do. How many other people can say that?”

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Garry Rodgers is a retired homicide detective with a second career as a coroner. Now, Garry has reinvented himself as a crime thriller writer who masquerades as a commercial success.

He lives on Vancouver Island at British Columbia’s southwest coast and regularly imposters as an old boat skipper. Visit DyingWords.net which is the real website and popular blog for Garry Rodgers.