Tag Archives: Joe Konrath

Should You Go Ahead and Write Mediocre Books?

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by James Scott Bell
@jamesscottbell

Years ago I was walking along Sunset Boulevard on a sunny day in Los Angeles (no surprise there) when I ran into a gent in a hat, with a big smile, holding a plate of cookies. He asked if I’d like to have one.

Being a struggling actor at the time, I eagerly accepted. It was an oddly shaped chocolate chip cookie. Not uniform or perfectly round. Each one was unique. That’s because they didn’t come out of a machine. They were handmade, and each glop that was put on a cookie sheet differed slightly from the others.

What was the same was the taste! My buds broke out into The Hallelujah Chorus. The cookie was a perfect blend of dough, chocolate chips, and nuts. I immediately went into the little store and bought a whole bag.

These were, of course, Famous Amos Cookies, and the man was Wally Amos himself.

As I walked away I thanked him, and he said, “Have yourself a real brown day.”

Wally Amos died last week at the age of 88.

The Famous Amos cookie thrived for a time, became legendary in Los Angeles. But as with many an entrepreneur, Wally Amos got underwater and had to sell. The new business soon went wide, not with unique Amos-style cookies, but with machine-made roundies that tasted no different than Chips Ahoy, which only make my taste buds sing a dirge.

And so we lost a singular savor to a dull sameness.

Which brings me to the state of writing today. We’ve discussed AI several times here at TKZ. Developments continue apace. I wasn’t aware of how apace things were until I read the latest issue of Jane Friedman’s Hot Sheet (subscription required). Jane interviewed Elizabeth Ann West, co-founder of Future Fiction Academy. What jumped out at me was a question about whether Big 5 publishers are using AI not only to create new “brand names” but also to extend established ones. West thinks the latter may already be happening:

I can’t say for sure. But if you read the Look Inside for some recent releases, those of us who write with AI all the time, we see the tell-tale signs that they’re using AI, particularly New York Times bestsellers. There’s one in particular, the first paragraph is like 15 sentences about boats, boats, boats inside of New York harbor. And when you compare that to this author’s previous work, that doesn’t even match.

AI also has a tendency to put four ideas in one sentence. You will open up a book and it will say, “Susie Q walked down the path, chewing her gum, her phone rang, and the scent of jasmine was in the air.” Most humans write in threes. Another big tell is echolalia. In the dialogue, you’ll see, “Jane, how are you feeling today?” And Jane says, “I feel fine, Elizabeth.”

And this is not to mention the thousands (tens of thousands?) of indies using AI to publish dozens of novels and novellas in the time it usually takes an old-school author to write one book.

The question is, are all these AI-generated books like the generic cookies that followed the Famous Amos sell off?

Does that even matter?

Some time ago, one of the leading voices for indie publishing, Joe Konrath, wrote a cheeky blog post asking:

Why write longer? Why write better? What’s the benefit?

Readers will forgive me if I phone-in a book. Or four. Especially with a series. As long as my first 12 are solid, I could probably make the next 6 mediocre, or even shitty, and most of my fanbase will stick with me.

Now, I’m not talking about releasing a book with errors in it; plot problems, story problems, typos, formatting probs, and so on, even though Maria [Joe’s wife] forgives authors for those indiscretions, and according to her they happen in about half the ebooks she reads.

I’m talking about releasing a book that would average 3.7 stars from readers, whereas if I spent an extra month on it, I could average 4.2.

Seems like a gigantic waste of time.

Yes, sure, if you want to put out product, lots of it, and fast, without laboring over it, you can. Especially with AI. You can even make money that way.

Now, I’m not claiming to be pure as the driven snow (I live in L.A., so the only snow I ever see is driven snow, meaning I have to drive to see it), but something in me makes me need to hand make my cookies, one by one, with some effort to make them as tasty as I can. I still think there are readers who appreciate that.

I don’t know the financial ramifications of writing with care versus pumping out mediocrities. It’s impossible to design an A/B test without a time machine.

But that’s my recipe and I’m sticking to it.

“Have yourself a real write day.”

Just thinking out loud today. Add your own thoughts in the comments about AI, mass production, care in writing—and does it even matter?

Should You Write Dreck?

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by James Scott Bell
@jamesscottbell

Last week we talked about the “telling detail,” and the power it adds. We gave some tips on how to craft such moments. That requires a thing called work.

Today we’re going to ask: is it worth the effort?

This query comes out of a post by Mr. Joe Konrath. He was, most of you will remember, one of the earliest and most enthusiastic adopters of self-publishing. He was also a prolific blogger, and not one to shy away from a strong opinion. Then, a couple of years ago, he went silent. Now he’s back, and clearly he’s lost none of his verve, as evidenced by his post On Writing S*** (this being a family blog, I have made a slight edit to the title).

The gist of the piece is that it may be pointless for today’s writer of indie fiction to spend too much time trying to improve the quality of his writing:

My first drafts are pretty good. They’re lean, and fast, and the character arcs and plot rarely need tweaking. The rewrite polish is mostly spent on housekeeping stuff; adding color, exploding certain scenes, adding more drama to the climax, salting in a few more jokes, changing word choices, putting in a few more clues or callbacks.

And sometimes a book is short, say around 60k words, I’ll spend time expanding some scenes or adding a few to beef it up to 70k+, because I want to give good value to the readers who still pay for my stuff rather than read it via KU.

So I spend a full 1/3 of my time as a writer trying to make a grade B book into a grade A book.

I think I’m wasting my time.

He goes on to say that readers of an author will stick with that author even if subsequent books in a series are not as good as the first few. His argument, broken down, goes like this:

Better isn’t actually better.

More is better.

Faster is better.

Flash beats substance.

Loyalty trumps all.

Konrath’s main exhibit is his wife’s reading habits. She will stick with an author she has liked in the past, even if the author’s new books aren’t so hot.

To be clear, Konrath’s post does not actually advocate its title. He does not think you can write pure dreck and get away with it. He says he couldn’t live with producing a work that’s “less than a grade C … But I could live with Bs. I was fine with getting Bs in school. Why put in all that extra work to turn a B into an A when I won’t lose readers for a B?”

It’s a good question, so let’s talk about it. A few reflections:

  1. Several A-list, traditionally-published writers have, over the last several years, “mailed it in.” Some have kicked up their output to satisfy publishers, who need them more than ever for the ol’ bottom line. Some of these more recent books have wider margins and fewer total words. Yet still they sell…though perhaps with some fall off, if reviews are any indication.
  2. A little fall off from an A-list writer still brings in big bucks.
  3. More is better does not always pay off. You still have to meet a certain minimum of storytelling skill.
  4. There many prolific indies (Konrath is one) who do have the skill and thus make more money the more they produce.
  5. For me, pride plays a role. I worked hard on a traditionally published legal thriller trilogy I’m very proud of. Indeed, I think the last line of the last book is the most perfect ending of my career. I re-wrote that last scene at least a dozen times. I’d do it again to gain the same effect. (FYI, the first book of the trilogy, Try Dying, is free today in the Kindle store).
  6. I write a book and work on it until I think it’s the best I can do within a time limit. I’ve got SIDs (self-imposed deadlines) and readers who want more of my stuff. Sometimes I miss a SID.
  7. If I miss a SID, I don’t cancel my contract. I do give myself a stern talking-to.
  8. I write to entertain, and for me that includes going for what John D. MacDonald called “unobtrusive poetry” in the style. This requires, once again, work.
  9. I also like being prolific which, in the “old days,” meant a book a year. As an indie, I can do more, and also include a regular output of short fiction.
  10. “The most critical thing a writer does is produce.” — Robert B. Parker.

So…where do you come out on this scale of craft, care, prolificity, faster, better?

Do you stick with an author or series no matter the quality of recent books?