FACEBOOK IS HERE TO STAY: A Great Medium For Free Exposure
By: Kathleen Pickering
I have seen three TV shows in the past week where characters mentioned Facebook. This fact cements in my mind that Facebook as a media tool is here to stay. So, my question is: Are you still not on Facebook?
If you’re like my mother, you are not, and never will be, on Facebook. (That’s a story for another time.) However, if you are a curious planet dweller with a story to tell, Facebook is a phenomenon not to be missed. It is the perfect tool for authors or artist of any sort. The ability to reach millions of people for free, and as personably as humanly possible on the Internet, creates an outrageous boon every author needs: Contacts! Lots of ‘em!
Author friends and fellow Facebook Buddies. Top L to R: Allison Chase, Nancy Cohen, Linda Conrad, Kathleen Pickering, Heather Graham. Bottom L to R: Traci Hall, Marcia King Gamble, Michael Meeske.
For those of us on Facebook, here are some quick tips I have learned to enhance your “Tribe” of friends:
For making friends:
When you offer and/or accept friend requests always add a note to the request, i.e., “Thank you for the friendship. Feel free to visit me at http://….” (or mention the topic that connects you as friends.)
Create Groups:
Build a tribe of your own with chat groups to discuss items relating to your business or areas of interests shared on Facebook. Go to your Message section and click on the “Groups” tab on the RH side. Then, click “Create Group” on the top. Send the group invitation to everyone on your Friends List. Be consistent with your Tribe with regular contact. Use your Group/ Tribe solely for relationship building and providing value to your group. Send them links to your blogs and videos. Note: Only promote business once per month, maximum. Your group is not for marketing; it is to establish you as an expert in your field.
Create Events:
When holding an on-line or on-site event and want to attract attendees, create this link. It is important that YOU be the Event Leader. It sets you apart as creative and reliable. Again, the Events link is found in the Message Section. Be sure to add an email contact for RSVP or inquiries. This is a great tool for building contact information. Tip: If you know how to build a Caputre Page for email captures, do not give the link to the event. Instead, set up a Capture Page for email captures to build your mailing list, then give the link to the event.
Tag Photos/Videos:
Take the time to “Tag” your friends in your uploaded photos/videos. This sends a direct link to their Facebook page as well as posts the photo/video on your profile page.
Create A Fan/Business Page:
Where your Facebook page is your social activity, your Fan Page is your business face. Both pages can be linked. (See Help Section under “Account”.)
Ideally, no more than 30 minutes per day should be all you need–either in the morning with your coffee or end of day before closing down business. If you cannot update daily, set a schedule that will work for you. They key: be consistent.
The more YOU reach out, the more you will attract visitors. Birthday announcements appear daily on Home page (right hand side). Send birthday greetings. (Stand apart from the crowd and use your computer’s camera to send a video and personalize your good wishes!) Respond with a quick reply to others’ posts, as well. You’ll enjoy the interaction as much as your friends.
Bottom Line: Facebook is your chance to shine and be recognized as unique among many by keeping a personal touch in the world of commerce. I have even gone so far as to place a Kathleen Pickering Welcome Video on my YouTube channel inviting folks to visit my Facebook page.
I invite you to visit me at http://www.facebook.com/kathleenpickering. Let’s be friends! If you know any Facebook tips, I’d love to hear them!
A Clean Desk Policy?

I remember the law firm I worked for in Melbourne many years ago tried to impose a strict clean desk policy. You were not supposed to have a scrap of work on your desk at the end of the day. Needless to say I failed miserably. I am a woman who works in ‘piles’ and if I don’t have these prominent situated around my office I can’t for the life of me remember what I am supposed to be doing. I was lucky that the partner who I worked for at the time, a very anally retentive lawyer with a spotless desk, took pity on me and let me continue in my dirty, piled up paper, working fashion. Apparently, he said, he couldn’t really fault me as I managed to work just as efficiently despite the mess. Although I would much rather work in a clean office environment, just as I think everyone else would too as it would allow us to get more work done. I might have to ask my manager if we can buy from Green Facilities or somewhere similar to ensure that our office remains as clean as possible.
– Posted using BlogPress from my iPad
Can Dark Shed Light?
Basically, how do we figure out this journey we’re all on?
And that’s what I try to do in my fiction, including Watch Your Back.
Crippolater, Alligator
In October while converting a porch into a room in my home, I touched my left thumb to a moving table saw blade. Don’t know how to describe the sensation except to say it was a sort of thrunk-thropping followed immediately by a realization that the anatomy of my left extremity would be forever altered to some degree. Then there was a serious infection and some necrosis of the tissue in the pad. To make a long story short, as I am typing with one finger on my right hand, I had surgery a few days ago to rebuild by flapping and grafting the disastered digit, and it’s in a huge bulbous cast so I am going to apologize for a very brief blog this week as typing is hard enough when you aren’t on painkillers. On March 3rd I’ll get to see if the surgery was successful, and hopefully I can get back to writing again. I really miss my time at the keyboard.
Has anything ever happened to interrupt your schedule for more than a few days?
My Oscar Picks
One really cool perk of belonging to the Writers Guild of America (WGA) is the gift that starts giving sometime in lat October, and runs fairly steadily through the end of the year: the flood of movie screeners for awards season. Because none of the films I’ve been paid to write have ever been produced, I am not a member of the Academy, yet I do get to vote for the WGA Awards, and that in itself is pretty cool.
Some years, the flow of screeners is better than others, but 2010 brought a bumper crop. Don’t get me wrong, I still go to the theater periodically, but not nearly as often as I used to. When watching in the privacy of my own home, I’ve never once had to shoot a dirty look to a rude teenager with a cell phone. That alone greatly improves the movie-going experience. (Plus, we can pause the movie for bathroom breaks.)
With the Oscars looming this coming Sunday (my birthday!), I thought I’d make my pitch for a few of the major categories, listing which contestants I think should win, and, in some cases, who I think will win, even if I disagree.
Best Supporting Actress. This one is tough for me, as I think it’s tough for anyone who watched some of the performaces that are competing with one another. Hailee Steinfeld’s portrayal of Mattie Ross in True Grit was spellbinding. She commanded every scene she was in. I couldn’t take my eyes off of her. If she won, I would not be disappointed. But my vote goes to Helena Bonham Carter in The King’s Speech. Through facial expressions alone, she was able to project a love of her husband that tore at my heart.
Best Supporting Actor. Geoffrey Rush in The King’s Speech. ‘Nuff said. I can’t imagine the award going to anyone else this year. Much is said of Christian Bale’s performance in The Fighter, but while I thought he was terrific in the role, he engaged in a little bit too much scenery chewing for me. Geoffrey Rush, on the other hand, merely lived his character.
Best Actress. Okay, time for full disclosure here. This is the category for which I saw the least number of films. I’m going to default to Annette Bening in The Kids Are All Right. Her portrayal of a heartsick middle-aged lesbian was a memorable part of a very memorable movie. That said, all the buzz says the Oscar is going to Natalie Portman for The Black Swan. Having not seen the movie (yet), I defer to the opinions of others.
Best Actor. Another tough call. Jeff Bridges as Rooster Cogburn in True Grit was a force of nature. I loved every minute of his screen time. (Every minute of the film, for that matter.) While Jesse Eisenberg was fantastic in The Social Network, I don’t think the story was big enough to compete with some of its competition. My choice for Best Actor is Colin Firth in The King’s Speech. He was, in a word, fantastic.
Best Adapted Screenplay. Aaron Sorkin for The Social Network. Reading a Sorkin screenplay is like taking a master class in writing action and dialogue.
Best Original Screenplay. Lisa Cholodenko and Stuart Blumberg for The Kids Are All Right. Okay, that’s my pick. I don’t think it will win, though. The momentum all seems to be behind David Seidler for The King’s Speech.
Best Picture. For me, it’s a tie between True Grit and The King’s Speech. If I were to place a bet, I think the smart money is on The King’s Speech.
So, Killzoners . . . What do you think? Here’s your chance to go on the record.
Book Trailers and Our Visual Society
I got a Droid phone for Christmas and went from practically the Stone Age into a vision of an amazing future. I can scan barcodes and shop for the best price in town, use my GPS to find the latest trendy restaurant available by voice command, and even read books off my phone using a kindle download app for free. But the reason I’m blogging about my phone and the latest book trailer I had made for my first Young Adult book – In the Arms of Stone Angels (Harlequin Teen, Apr 2011) – is a cool app that I want to share with you.
A QR code looks like a Rorschach test. It is square and you may have seen them on pages of magazines, on signs, busses, business cards, etc. It works like a barcode and can be scanned like the stores ID their inventory at cash registers, but this code can be made by ANYONE using the hyperlink I posted above. It can be scanned via smart phone, like the Droid, with the right reader app. You can insert a secret message in text, insert contact information, or it can make a connection to a wireless network or link to a web page that opens on the phone’s browser. You can make the QR image play the part of a secret code made available only to winners in a contest or the code can direct a reader to your latest book trailer. Instant gratification for our visual society and a cool app toy!

This QR Code can be downloaded into a jpeg file that can be printed onto your latest bookmarks or made into stickers, whatever floats your boat. Anyone with a smart phone and a QR Code scanner can read your message. And in one swipe off your bookmark (or any other promotional material), a reader can be looking at your trailer in an instant. How cool is that?!
My contact at “Trailer to the Stars,” Misty Taggert, gave me the heads up on this app. It’s hard to quantify if book trailers actually sell books, but I sure love making them. And using a professional company like Misty and crew really made this effortless for me. I’m on deadline and they made the collaboration easy and simple, for my part. For them, not so much. I’ve done trailers myself before. It takes time and way more skill than I possess to do a trailer like this.
It’s hard enough to encapsulate your story into a short film of a minute and a half. But add a script, voice over talent, production music and action videos that fit, and movie animation effects for mood, and the process can get very complicated. And way above my paygrade.
For Discussion:
1.) What do you think of book trailers as a promotional tool? I was particularly interested in doing a trailer for YA. My target age for this book is 13-18 years old. And since Amazon and Barnes & Noble host trailers on an author’s book page, it’s great to have the opportunity to post a trailer at the point of sale.
2.) Have a great phone app to share? If you have a new phone and a great app to share, I’d love to hear about it. Hearing about new technology really stirs the creativity in me when I think of writing new books. Imagine an app that gives you Bluetooth capability, but also sends subliminal and subversive messages to your brain. Or picture an app that protects and backs up the contacts on your phone, in case it’s lost or stolen, but all the information for loved ones and friends (addresses, photos, phone numbers) make them a target for a dangerous predator unless you do exactly as they say. No one is safe. Anything can turn into a conspiracy with the right dose of paranoia.
3.) Want someone to indulge you? Hmmmmm, Basil? If you’re like the always inventive Basil Sands, you may want someone to invent an app just for YOU. What kind of phone app would that be?
Playing Jenga with my book
By Joe Moore
There’s a great game called Jenga. It’s comprised of lots of wooden blocks from which you build a tower. Each player in turn removes one wooden block from anywhere within the tower. The object of the game is to
not be the one to remove the block that tumbles the tower into a heap of rubble. After all, each block is connected, touches, or relies on the others. The tower must remain structurally stable and strong to keep from falling and breaking. It’s fun to play, but you know that if you pull the wrong block, you can cause a chain reaction that brings the tower down. Once it falls, the game is over.
This week, I’m deep into the editing of the galley proof for my upcoming thriller, THE PHOENIX APOSTLES (June 8). It’s one of, if not the most critical stage of the novel writing process. Up until now, it’s been all fun and games: playing “what if”, outlining, researching, writing, discussing the plot with my agent/editor, sending out portions of the manuscript to my beta readers, rewriting, changing and shifting plot and characters, panicking that I won’t meet the deadline, turning in the manuscript on the deadline day, waiting for the initial feedback from my editor, strategizing with the publisher’s publicity department, seeing the cover art for the first time, worrying, and waiting. A treat arrives in the mail in the form of an ARC (advance reader copy) that my editor snagged for me. I get to see the mockup of the book and cover, and hold it in my hands, and show family and friends that there really will be another book, and I really am a writer, and the first four books weren’t just flukes. So up until now, it’s been tons of fun.
Suddenly, I get an email from the copy editor. The galley proof (the entire text printed as it will appear in the final version) will arrive on such and such a date, and she needs my corrections back on such and such a date to meet the “to-press” date. And she includes the statement that causes all warmth to drain from my body to be replaced with bone-crunching Arctic fear: this will be my final opportunity to make changes.
I’m about to play Jenga with my book.
OK, I can handle it. After all, everyone who read the manuscript loved it. Sure, there’s going to be a few typos that even the editor and proof reader missed. Hey, we’re all human, right? I’ll just whip through this baby, catch a few minor flaws, and get it back ahead of time.
Note: one big advantage here; I have a co-writer, and she’s got her own copy of the galley proof, and she’s going through the same exercise I am. So we figure it’ll be a quick read-through and we’re done. Then we can get back to the fun stuff, right?
So far, I have 5 pages of changes, mostly small items, but a couple of plot issues that need a great deal of thought before we commit to a change. The reason is, one small change, even a word, can break stuff all over the place. Pull the wrong block and the book comes tumbling down.
“This will be your final opportunity to make changes.”
Most of the changes going back to the copy editor are small stuff. But if I stumble across something that needs to be clarified and that clarification causes something else to be changed, and that change causes a major . . .
You get the idea. Editing the galley proof is like pulling blocks in the Jenga tower without it crumbling down around me. It’s not fun, and you don’t get a second chance. Who said writing a novel wasn’t dangerous?
How does this stage of the process go for the rest of the writers out there? Do you love it or hate it? Do you play Jenga with your book?
————————————
THE PHOENIX APOSTLES, coming June 8, 2011.
”Leaves the reader breathless and wanting more.”
– James Rollins
Obsessions: The downside of working at home
As a full-time writer, I have the luxury of working at home. But recently I’ve seen signs that I need to get out more.
I’m not a music person, but I like to have some kind of background noise when I’m working. I used to keep the TV on, but that became too distracting. So one day when I was browsing for online streams, I stumbled across the local police channel. I could actually listen to every back-and-forth between the dispatcher, police, and emergency units.
A new distraction–make that an obsession–was born. It took me a few days to decipher the codes and garbled transmissions, but I finally got the hang of the official communications. We live a few blocks away from the fire station, and we hear sirens several times a day. I used to pay them little attention. Now I’m like a duck on a June bug, hitting that police stream to find out what’s going on in my little town.
And I have to say, it’s been a bit unnerving. It’s not reassuring to learn that your local PD is on the lookout for an armed and dangerous thug who just escaped a police perimeter in a neighboring town. Or that the gas station at the bottom of the hill was just robbed by a masked bandit who has been attacking places all over the area.
My husband, who also works at home but who has a structured, self-disciplined routine, recently gave me a strange look when I peered fearfully out the window.
“What are you doing?” he asked.
“Looking for a silver Honda, driven by 5-foot nine guy who is possibly Asian,” I reply. “He robbed the Chevron station. He has a gun, nine millimeter. “
“Oh.”
My husband has learned not to probe my odd statements too deeply. I think he attributes my eccentricities to the fact that I’m a writer.
And truthfully, I rationalize many of my quirks as being a byproduct of a creative mind. For example, I figure I have to learn how cops really talk, so that helps me justify listening to the emergency channel for hours on end.
The truth is, it’s just another one of my home-grown obsessions. I have others. I have an intense interest in volcanoes, for example. I monitor the status of volcanoes across the planet–I usually know when one’s about to blow, long before you hear about it on the news. (News editors must not share my volcano obsession.) Why? Well, for some reason I have this inner certainty that a major volcano is going to explode, a Krakatoa-level event that’ll throw us back into another mini-Ice Age. (If it actually happens, it’ll be hell on crops and the economy, but at least it’ll take care of global warming.)
The reality is, I should probably get out of the house more. When I had a day job, I didn’t indulge my obsessions nearly so much. I simply didn’t have time. Maybe I should volunteer, do something useful. But I’d probably volunteer for something related to one of my obsessions, like becoming a Neighborhood Watch captain. Do they get to talk on the police radio, do you suppose?
But enough about my obsessions. Do you have any you can share?
Introducing Hamish







