![[image4.png]](https://killzoneblog.com/wp-content/uploads/2011/12/image4.png)
It’s Winter break here at the Kill Zone. During our 2-week hiatus, we’ll be spending time with our families and friends, and celebrating all the traditions that make this time of year so wonderful. We sincerely thank you for visiting our blog and commenting on our rants and raves. We wish you a truly blessed Holiday Season and a prosperous 2012. From Clare, Kathryn, Kathleen, Joe M., Nancy, Michelle, Jordan, John G., Joe H., John M., and James to all our friends and visitors, Seasons Greeting from the Kill Zone.
See you back here on Monday, January 2.
Category Archives: Jordan Dane
Perseverance
By Jordan Dane
For my last post in 2011 with TKZ, I found a Wall Street Journal article on self-publishing that offered something a little different. We’ve all heard the big blockbuster sales of a precious few who have seen sales of more than a million books, but who can really relate to that? We can all hope lightning will strike and we’ll be the one benefiting from that good fortune, but I picked out the elements of this article that addressed the digital trend, growing successes that have not gotten much highlight, and what one author—Darcie Chan—did to grow her self-pub sales.
Many have heard about Amanda Hocking and John Locke’s stories of hitting it big. These stories represent a miniscule fraction of independent authors, but success is still being found. According to Amazon, 30 authors have sold in excess of 100,000 copies of their books through Amazon’s self-pub Kindle program and a dozen more have seen sales of 200,000+ — a program started in 2007 that allows authors to upload their own books, set prices, and publish in multiple languages. Barnes & Noble have their own version for their Nook readers.
Self-published books have fueled the surge in digital sales from $287 million in 2009 to $878 million in 2010, according to the Association of American Publishers. Analysts speculate that e-book sales will pass $2 billion in 2013. We’ve all seen how the publishing industry (authors, agents, publishers, stores, etc) are scrambling to figure out how to capitalize on this exploding trend.
So here is one author’s story about how she stuck to her dream of writing a book she believed in and took the plunge.
It took Darcie Chan two and a half years to write her book during the hours she wasn’t working her day job of drafting environmental legislation. After getting feedback from friends and family, she sent queries to more than 100 agents, but since it was a cross genre story (with elements of romance, suspense and mystery), it didn’t fit neatly on retail book shelves and got rejected as a “tough sell.” She eventually landed an agent who submitted her book to over a dozen publishers, they all rejected it for the same reason, so the book of her dreams landed in a drawer and Darcie got on with her life. FIVE YEARS LATER, she read about the rise in e-book sales and self-publishing and decided to do something about her dream. Here is what she did:
She made her own cover for THE MILL RIVER RECLUSE (about an agoraphobic philanthropist) from a photo her sister had taken of an old mansion and added Photoshop graphic elements to make it look gloomy.
She uploaded her book into the Amazon Kindle self-publishing program and sold a trickle of copies. A few weeks later, she loaded it onto Barnes & Noble, Smashwords, Apple’s iBookstore, Sony, and Kobo.
Her first royalty check was $39. That’s when she noticed that popular e-books were priced at $0.99 and immediately dropped her price from $2.99 to $0.99. (That cut her royalty percentage under Amazon rules from 70% on books priced at $2.99+ to 35% for novels priced below that threshold.) But sales picked up immediately for her and she found new readers who liked her book.
During the first month at her lower price, she sold 100 copies. She was thrilled with this, but by the end of June, her book got mentioned on a site called Ereader News Today, that posts tips for Kindle readers. Over the next two day period, she sold another 600 copies, giving her hope that she could drive her own sales.
She spent $1,000 on marketing, buying banner ads on websites and blogs devoted to Kindle readers and also bought a spot on Goodreads.com with its more than 6.6 million members.
She also learned that self-published authors could pay to have their book reviewed by some sites. She paid $35 for a review on IndieReader.com (who no longer offers paid reviews) and she paid $575 for an expedited review from Kirkus Reviews, a notable book review journal and website. (The Kirkus review service, launched in 2005, gives self-published authors the option to review privately if the review is negative. Darcie opted to have her book reviewed on Kirkus’s website and Kirkus called the novel “a comforting book about the random acts of kindness that hold communities together.” Darcie used quotes from the review and other reviews on Amazon and B&N for publicity purposes, to encourage more reviewers to try her book.
By July, she had sold more than 14,000 copies and got her noticed and featured on two of the biggest sites for e-book readers, which generated more sales. In August, she had sold more than 77,000 copies and had hit the New York Times and USA Today e-book bestsellers lists—and later she landed on the Wall Street Journal’s list too. In September, it sold more than 159,000 copies and 413,000 copies have sold to date.
Darcie and her agent have since offered her book to traditional publishers, but none have matched her royalty rates of 35-40% that she gets from Amazon and B&N. (Average print royalties range 10-15% with digital royalties usually set at 25%.) Simon and Schuster offered to distribute the book—as is—but Darcie wants the book professionally edited and marketed. So as of now, she is staying the course, content with how well her book is selling. She made an estimated $130,000 before taxes PLUS she’s getting a steady royalty check every month.
And from her success, she’s seeing interest from other parties. Foreign rights and audio book publishers have made offers and six movie companies have inquired about film rights.
Bottom line is that Darcie didn’t give up, even when everyone told her “NO.” No matter how you’re published, I think we can all learn from this woman’s perseverance.
This is my last post for 2011 since TKZ will be on our 2-week hiatus starting Dec 19th—the day my virtual tour starts with YA Bound. Happy holidays to our TKZ family and have a great 2012.
Write What You Fear
By Jordan Dane
Everyone has heard the line – Write What You Know. When I first heard the line, the first thing that hit me was a question. What the hell did I know that would interest anybody, except my mother who is easy to please? Obviously I didn’t listen to that advice. My debut book was about a woman cop, a far cry from my accountant/commodity energy trader occupation.
Lee Child wrote on an email loop I belonged to in 2008 (of debut thriller authors he mentored as part of the International Thriller Authors debut program) that he thought it should be – Write What You Fear – because books are about emotion. Raw emotions resonate with people. We can all relate to what makes us scared or what we can hate or love. That’s not as intimidating as “write what you know” and hope someone buys it. It doesn’t take special knowledge to write about emotions you feel. It only takes an ability to dig deep, write honestly and find words to express those feelings.
Lee’s words have stayed with me.
Lately I find myself thinking about death. It’s not a subject I know a lot about, but I sure know how it makes me feel. My book ON A DARK WING (Harlequin Teen, Jan 2012) stirred these thoughts in me when I had to envision what a conversation with the Grim Reaper might entail and imagine an afterlife and a role for the Angel of Death. A young girl deals with the grief and guilt she feels after the tragic death of her mother in the book. And this week, a blogger (who will be on a tour stop for the promo of my book) asked for an interview with Death. I’ll be the voice of Death on the day of the blog post when I comment, so followers can ask their own questions. Do I have any idea what I will write? Absolutely not, but I think it’s important to keep challenging myself as an author to delve into areas of my imagination, especially when it’s most difficult.
But there’s a reason I wanted to share why writing about Death and imagining an afterlife has been particularly challenging for me. In my own life, my brother-in-law Michael (my husband’s only brother) is losing his battle with cancer. He’s in hospice now and he’s been in my thoughts and prayers for months. I can’t even imagine what that finality is like for him or his sweet wife and their family.
Sometimes the fiction we write becomes all too real…or too personal.
My post won’t be long today, but I would like to hear from those willing to share. Whether you had a personal tie-in or not, what has been the most difficult scene you’ve written or read in a book? What challenges did you face in writing it? Or why did the scene you read stick with you? Readers and/or writers can respond to this. There are scenes in books that I’ve read long ago, that I can still imagine in my head because they touched something in me that has stayed.
Please share those scenes and books that have stayed with you.
ADR3NALIN3
I wanted to share with TKZ that Michelle Gagnon and I will be launching a new group blog geared for thriller authors writing dark YA. Our blog will be called ADR3NALIN3. I hope you’ll check it out at this LINK.
ADR3NALIN3 is the brainchild of a group of authors who write the dark side of middle grade and teen fiction. We are far from cozy and we don’t do warm and fuzzy. We want to make your skin crawl and your heart beat faster as you venture deeper into the dark recesses of our imaginations. Reality can be overrated or just plain scary. We offer you a savory feast of chilling contemporary thrillers, eerie mysteries, fantasies from your worst nightmares, and our bent and twisted take on the paranormal.
Michelle’s new series sounds absolutely fantastic—dark & delicious. Here’s a sneak peek.
Don’t Turn Around (Series-Book #1)HarperTeen, TBA 2012
Sixteen-year-old Noa has been victimized by the system ever since her parents died. Now living off the grid and trusting no one, she uses computer hacking skills to stay safely anonymous and alone. But when she wakes up on a table in an empty warehouse with an IV in her arm and no memory of how she got there, Noa starts to wish she had someone on her side.
Enter Peter Gregory, A rich kid and the leader of a hacker alliance. Peter needs people with Noa¹s talents on his team. Especially after a shady corporation called AMRF threatens his life in no uncertain terms.
But what Noa and Peter don¹t know is that she holds the key to a terrible secret, and there are those who¹d stop at nothing to silence her for good.
Fans of THE GIRL WITH THE DRAGON TATTOO will devour the story of Noa, a teen soulmate to Lisbeth Sander.
And another of our members launches a book tour this week, Carol Tanzman. Here’s a sneak peek of her book:
Dancergirl
by Carol Tanzman
Harlequin Teen, Nov 2011
Part mystery and part romance in this digital age where teens put their lives online, dancergirl (Harlequin Teen) will grab you from the first page and won’t let you go until the thrilling conclusion. When someone secretly films 16 year old Ali Ruffino dancing at a concert and posts the video online, things start to get out of control as the dancergirl craze takes on a life of its own. Her admirers want more, the haters hate, her best friend Jacy—even he’s acting weird. And if someone watching has their way, Ali could lose way more than just her love of dancing. She could lose her life.
We are officially starting active posts during the first week of January 2012 but since we have two virtual book tours starting in Nov & Dec, we are getting the word out earlier. I’ve featured two of our authors, but visit our site to see who else has joined us. We also hope to promote the genre with featured guests. I hope you’ll follow our new blog and on twitter at @ADR3NALIN3BOOKS.
Once we get going, what kinds of posts would you like to see on ADR3NALIN3? What have you liked most about following TKZ?
Virtual Book Tours – YA Style
By Jordan Dane
On a Dark Wing – When 16-year old Abbey Chandler cheats Death and lives past her expiration date, her lucky break comes at a heartbreaking price. And Death has never forgotten.
For my adult debut “No One” series for HarperCollins, a gracious group of aspiring authors offered to conduct a virtual tour for me. It would be their first and they wanted to learn how to do one. Being a new author, I jumped at the chance. I learned a lot from that experience. It brought traffic to my website and exposed me to new readers, but it was also a lot of work to come up with fresh material at each tour stop. It exhilarated and drained me at the same time, if that makes sense. By the end, I had nothing to really gauge my effectiveness, except that I had made new author friends, which I’m always grateful for.
Flash forward to the present—and my, oh my—how things have changed.
After reading my Young Adult (YA) debut book – IN THE ARMS OF STONE ANGELS – YA fantasy author Trisha Wolfe of YA Bound loved my book and contacted me. We kept in touch. She’s a talented author with her debut book – DESTINY’S FIRE – coming out in early 2012. When she heard I had book #2 being released soon—ON A DARK WING (Jan 2012, Harlequin Teen)—she asked if she could host a virtual book tour for me. I’m learning so much from her. She’s a very generous soul. With more and more readers following each other’s review sites and getting book suggestions from this growing resource, it intuitively made sense to me that I should tap into this trend, but how? I had little idea how to get “Discoverability” as Clare Langely-Hawthorne described in a great TKZ post on Monday.
Here’s what we’ve done to date and I’ll share what’s ahead.
COVER REVEAL – I held off on revealing my cover until YA Bound was ready to launch the sign up for bloggers wanting to be tour stops. This took coordination with my house so they wouldn’t make my cover available to public forums like Amazon or Goodreads.
TOUR HOSTS – From my Twitter & Goodreads activity, I had the pleasure of meeting Trish of YA Bound online, but I’ve learned since then that hosts sometimes charge for their services to host a tour. Another site I’ve heard about is THE {TEEN} BOOK SCENE. Coordinator Kari has a great reputation and conducts her services for free, but asks for donations. If you query “Virtual Book Tours” online, you will find many links on the subject, including host sites who may specialize in your type of genre.
TOUR SIGN UP – On Oct 3rd, when I posted a reveal of my cover, I announced that YA Bound would host my online tour and sign ups would start on Oct 4th. On the first day, Trish told me we had a record number of blogs join the tour and more were coming. The sign up period ends Oct 31. The last time I checked, we had 45 blogs on that list. The next step will be to evaluate who will get selected. Participants will be notified soon with the tour to commence as soon as YA Bound determines a schedule.
TOUR REQUIREMENTS – What do bloggers do on the tour? Look at YA Bound’s tour requirements HERE. Trish’s experience as tour host shows in this detailed list of requirements. The more that is spelled out in advance, the smoother things will run, but an experienced tour host is vital to make the tour look effortless.
DISTRIBUTING ARCs – Harlequin Teen uses Netgalley to get advance reader copies into the hands of tour members as well as other online reviewers who are approved by them. My book is HERE on Netgalley. To read Harlequin Teen’s reviewer criteria, click HERE.
BANNERS & COUNTDOWN WIDGETS – Trish created a tour banner using my cover and the logo of my publisher. These graphic designs can cost money, but Trish did mine for free using WidgetBox. She did an amazing job. Click HERE to see the tour banner and the countdown widget she created for free too. These banners and countdown widgets can be cross posted by bloggers and sites signed up for the tour to help spread the word. But anyone can grab the code, even if they aren’t participating in the tour.
TOUR STOP VARIETY – In my very first virtual tour, most of the tour stop formats were Q&A interviews where the host (who had read the book) would ask interview questions that ranged from book inspirations to craft advice. By the time you schedule 20 tour stops, however, this format can lose steam when the questions seem redundant. With the new tours, the host will work with each tour stop to come up with different kinds of features. I’ve seen longer lists of ideas to make each stop unique, but here are only a few (some of my favorites): Vlog Interviews (video interviews with the author posted online), When I’m not writing (highlights of hobbies, family or pets), Author Book Picks, Cover Interview, Author with Editor Interview, Character Tweets (I’m planning one with Death), Character Interviews, or a Top Ten List that can be related to the author or the book. There’s more, but this will give you an idea of how creative these tour stops have gotten.
GIVEAWAYS – My publisher has contributed books to giveaway on the tour, but my character, Abbey Chandler, will have a special gift for readers who win a book. She’s says it’s a secret. [Insert eye roll here. She can be a real drama queen.] And at the conclusion of the tour—on a live chat hosted by YA Bound—a Grand Prize will be given away. It’s really cool, but I’m not saying what it is yet. Shhh!
GRAND PRIZE – A grand prize will be given to tour participants who make every stop & comment or participate. As you might imagine, the grand prize is aptly named for its GRANDEUR, incentive for blogger to FLIP OUT!
SOCIAL MEDIA TANGO – With every tour stop, it will be key to promo on Twitter or other social media sites. My tour host will help with this and so will my publisher & other bloggers who are part of the tour. This could be significant & retweeting (RT) by others can add fire to the buzz. I’m a big lover of Twitter. Most morning, I check in to see what’s happening. I RT messages or post a link to TKZ to promo our post using appropriate hashtags (ie #writing, #amwriting, #publishing) if the posts relate to craft or industry. Hashtags allow my Twitter messages to reach beyond my followers and tap into a bigger universe on Twitterville, folks who follow writing or publishing news.
TWITTER CONTESTS – I recently saw an author run a series of quick contests on Twitter for a limited period of time. She had simple rules stated in advance, but her main reason for conducting the giveaways was to get her ARCs (Advance Reader Copies) into the hands of readers AND to gain followers. Her ARC freebies earned her hundreds of followers in 2 days. ANOTHER CONTEST TIP – If you’re running book giveaways on Twitter or via a link you are tweeting, use the hashtag #BOOKGIVEAWAY to call attention to your post and reach beyond your own followers.
GAUGING RESULTS – A daily posting group blog like TKZ can lighten the load of posting to a blog and is very helpful for name recognition. Plus, if you blog or have a website, you can use stats to gauge traffic to your site. Recently, James Scott Bell noticed that TKZ had risen to #37 in literature blogs and brought that to our attention. Joe Moore pointed out that we see 1500+ page hits a day on average. On these Blogger stats you can see where traffic comes from and Twitter is a big resource to drive people to your site. If you’re not using Twitter to its fullest potential, you’re missing out on a freebie.
Since many of you who follow TKZ are considering self-publishing or have already taken the plunge, I wanted to share what I’ve learned on advance promo that can create buzz about your book. You can find opportunities to promote your work that are cost effective or spend a little money on giveaways or find the right host to showcase your novel.
Please share your thoughts on what has worked for you or ask questions about virtual book tours. TKZ is about sharing ideas and supporting authors.
Reckoning for the Dead (Adult thriller, Sweet Justice Book #4) – HarperCollins, Sept 2011 Now Available.
On a Dark Wing (Harlequin Teen, Jan 2012) – Virtual Book Tour Sign-up at YA Bound – Deadline Oct 31st.
The Care & Feeding of Authors
By Jordan Dane
Okay, I’ll admit this reads like the six degrees of Kevin Bacon, but hang with me on this post about writer’s life.
Bears in Alaska are heading into hibernation. The reason I know this is because one of my crazy sisters is hunting brown bear in the Aleutian Islands. She’s been sending photos and funny text messages over her 10-day adventure. She’s not hunting. Her husband pulls the trigger. But being the trooper she is, she dons the appropriate layers against the cold and rain to trudge alongside him, lugging water and food. For added color, she met an interesting man on this hunting expedition—a Romanian billionaire traveling with his body guard. (I’m not the only one in my family who should be writing fiction.) And because she’s my dear sweet sister, she brings books of mine to give away. The photo below is of a woman at the lodge they stayed while they hunted. She is holding my young adult book – In the Arms of Stone Angels (Harlequin Teen, Apr 2011), a cold case murder mystery for teens.
The reason I’m sharing this family story with you is that bears going into hibernation reminded me how I get when I’m in the middle of a project. I’m totally oblivious to EVERYTHING. I’m so vexed on the characters and the world I’m creating that I go without eating or eat weird stuff, forget about sleep, and my capacity for coherent conversation is limited—unless its dialogue.
Simon Wood was a guest on TKZ not long ago. Once he shared a funny story with me about how his wife caught him on the sofa watching TV when he should have been writing. He had eaten a bag of chips and had cats sleeping on his chest. Seeing the look in his wife’s eyes, he headed her off by saying he was deep in thought—that he was actually working. (Yeah, right.) But seriously, this is how it can be for a writer. We never stop working. So I’m fairly certain Simon had his brain “sweating to the oldies” as he gorged on Cheetos and snagged quality cat time.
In truth, Simon might have been indulging in another bad habit of author behavior. Snackage. Authors eat stuff and may not even pay attention to what it is. Like drones or Zombies, we are fixated on what’s in our head. It’s nothing personal, but dirty dishes in the sink, dog hair on wood floors, and a growing mass of dirty laundry become invisible. Personally, I call that a gift, but my husband has a different perspective.
So I’ve turned over a new leaf and after John Gilstrap’s fine example of slimming down and focusing on his health, I am in week 2 of a change in diet. Mostly it’s vegan. I eat raw and cooked veggies and legumes with plenty of fruit. No dairy. For those who know me, this is a HUGE change. Before, I considered meat as dessert. I would rather eat meat than even indulge in something sweet. But I’m outing myself on TKZ to say that I am committed to eating better and taking care of my health.
Anyone have a good vegan recipe?
Seriously, I have been more focused on cooking from scratch with fresh ingredients. My husband and I actually sit at the dinner table to eat instead of plopping down on the sofa with the TV on. We have semi-real conversations over dinner and not just talk about how to kill people and get away with it (a real crowd pleaser). We may even indulge in a glass of wine now and then. I’ll soon add a regular exercise program into this and not just limit my cardio to fast moving fingers over a keyboard.
For those of you smarter than I am, how do you stay healthy with your hectic schedules? What’s your routine? And I would seriously like to hear if you have any good vegan recipes that aren’t loaded with cheese.
Reckoning for the Dead (Adult thriller, Sweet Justice Book #4) – HarperCollins, Sept 2011 Now Available.
There’s a Story in Every Picture – Come Tell Us Yours
By Jordan Dane
I still get chills on release day. Officially released September 27th, Reckoning for the Dead (HarperCollins) is book #4 in my Sweet Justice novels, my second series with Harper. My thriller novels have the feel of being ripped from today’s headlines because real crime inspires me. With an international setting, these books focus on a covert vigilante organization called The Sentinels that wields its brand of justice on a global scale, without the hindrance of jurisdictions or courts of law.
With a starring role, Jessica Beckett is a former bounty hunter from Chicago with mad skills in outsmarting fugitives on the run. She has a no frills, tenacious pit bull personality, with a Colt Python and a dark past that never stops punishing her. International operative, Alexa Marlowe, is the polar opposite. Living in New York City, she’s sophisticated and into high fashion. She’s well-traveled and loves the good life and pampering, yet she can be fearless when it comes to leading the men in her tactical unit through the fiercest of hostage rescue scenarios on foreign soil. Her strong sense of loyalty makes her willing to take risks by putting her own life on the line. These women give Lady Justice a whole new reason to wear blinders and their brand of justice is anything but sweet.
In Reckoning for the Dead, Jessie and Alexa’s worlds become embroiled in upheavals stirred from their shadowy pasts. For Alexa, her former lover and Sentinel’s chief, Garrett Wheeler, is reported dead, killed in a mysterious covert op that’s “off book.” When a new leader suddenly assumes control of the elite vigilante organization overnight—a man Alexa can’t afford to trust—she isn’t buying anything he tells her. In search of Garrett and the truth, she goes rogue and off the grid, following a deadly trail that leads into Mexico, behind the fortress walls of a murderous drug cartel boss. Alone, Alexa has no one to watch her back, not even her new partner, Jessie.
Ex-bounty hunter, Jessie Beckett, has troubles of her own. When her DNA turns up as evidence in a gruesome murder committed when Jessie was only a child, before her life was shattered by an infamous killer, Jessie’s world is turned upside down. Solving a very cold case may hold the key to who she really is or kill the only memory she has of a woman she believes is her mother.
For Alexa and Jessie, the dead must have a reckoning.
In celebration of my new release, I thought it would be fun to post some images and have YOU tell US a short story. Pick an image and tell a brief tale–the start of a story. Think of it as ZUMBA for the brain. Inspiration can come from anywhere. Tease us and make us want more. Are you up for the challenge?
Cry Baby Creek Bridge – Every town has a legendary bridge
The Dungeon – The Stuff of Nightmares
There’s definitely a story here. Please, no booking photos.
Marketing in a Digital World – Maximizing FREE
By Jordan Dane
After Joe Moore’s interesting post yesterday – More Signs of the Times – about ebooks, online book pirates, & marketing, I thought I’d share what I’ve been focused on with my upcoming Young Adult book – On A Dark Wing (Harlequin Teen, Jan 2012) and the advance marketing we’re targeting for this release.
You might assume that targeting younger readers would automatically include a more savvy online promo approach, but more and more adult readers are turning to online resources to discover authors. With the growth in smart phones, having an aggressive online marketing strategy is important to create buzz for your books.
Below are some things I’m doing. I’ve also added promo ideas that I’ve heard lately and hope you’ll find some have merit.
1.) GROUP Blogs – The Kill Zone is a fine example of how a group blog can draw online traffic, provide a service to its followers and share the workload. I’ve just started a group blog – TEENSHIVER – for Texas authors who write dark young adult books that make a reader shiver. TeenShiver will have an outreach to area schools, libraries & retail stores, as well as to readers of YA in our state, yet with an online presence that is global. Since publishers tend to spend money regionally, rather than on more costly national campaigns (unless you’re James Patterson), this concept has been well received by our publishers since we are optimizing our traffic while featuring our books too. We are offering our publishers a better place to justify spending budget dollars. Our followers will benefit too. Texas has amazing book conferences and the TX book review/blogging community is vital, thriving, and supports homegrown authors.
2.) Virtual Book Tours – Many of you might be familiar with virtual tours, but I wanted to share a link that I think might help you figure out who to include on your tour stops. Quantcast (www.Quantcast.com) is a site where you can query a domain to see how much traffic they get and their demographics. Many blogs may request a spot on the tour, but since we are all tight on time or on deadline, writing a post or answering questions for an interview take time we may not have unless the site is active. Virtual tours today have hosts, generous bloggers willing to take on the host duties of pulling their community together for an effective tour, plus an author’s publisher can add a budget for a grand prize to generate buzz and participation. There is so much more to say about how these are run today, but not enough space here. Physical book tours are hit or miss as far as foot traffic & how successful they can be, but with virtual tours you never leave home and the blog traffic keeps coming long after you’ve posted.
3.) Twitter – I’ve found twitter to be a wonderful community to get to know and if you post your blog link or website or stir up a virtual tour, you can actually track the stats on your blog. This is quantifiable data. Social media spots like Facebook don’t have stats on traffic because they are not set up to conduct business well. Twitter is free and can be used effectively to enhance the draw to your blog or other objectives. Cultivate the book blogging & review community. They are truly amazing & avidly into books. We use twitter here at TKZ. If you’re a TKZ fan, follow us at this LINK.
4.) Blogging – Whether you do a group blog or fly solo with your own, blogging is free and has stats for traffic analysis. If you have an active blog with commenting followers and an even more active lurker community (reflected in stats for your site hits), blogging is a resource that can be especially useful to the self-published author, the aspiring author trying to get their name out, and the pubbed author with “out of the box” promo objectives. Used in conjunction with twitter, this can be an effective way to post interesting articles to the blogosphere without costing you the money that a website domain would.
5.) Street Teams – This is a concept that may be more prevalent with young adult readers, but there are adults volunteering their time for this too. Street teams started with the music community for people wanting to support their bands. Authors have taken this concept a step further and created clever ways to tie this promo function into their books. You can post a sign up on your website (like a yahoo group) where avid readers can send contact info to participate in a buzz campaign for your next release or an ongoing support group. You set up the criteria they need to be approved (ie must have a blog or post to X number of blogs for an advance review, etc. Publishers’ qualifications are posted on http://www.netgalley.com/ and gives guidelines on what these pre-qualifiers might be.) These avid fans (with special team names you create) are promised special insider information about your upcoming release, sent advance teaser quotes from your book, given swag like bookmarks or other token gifts or signed book covers, sent bookmarks/postcards to hand out—in exchange for help to spread the word about your next book, both online and word of mouth. Again, this is a huge topic without room to expand here.
Bottom line—take advantage of what is free on the internet. Get to know the growing technology that readers are using and come up with fun new ways to get your name or brand out there. Even if you are an aspiring author or thinking about self-publishing, having an online presence is important to develop a solid foundation of marketing your work and exposing your name to the publishing industry and readers who might be looking for you.
If you’re a reader, I’d love to hear how your search for books has changed in this more digital world as newspaper review sections have declined and other resources have dried up? Where do you go online for book recommendations?
And if you’re an author, I’d love to hear any other ideas for online promo that you think might be worth consideration. What has worked for you?
Reckoning for the Dead (HarperCollins, Sept 27, 2011. Book #4 – Sweet Justice adult thriller series)
“Jordan Dane crafts nail-biting thrillers with fully-realized but very damaged characters, and plots that twist and turn and double-back to bite the unwary. Her novels are 21st Noir with guts and heart and a wicked sense of humor.”
—Jonathan Maberry, New York Times Bestseller
“Jordan Dane crafts nail-biting thrillers with fully-realized but very damaged characters, and plots that twist and turn and double-back to bite the unwary. Her novels are 21st Noir with guts and heart and a wicked sense of humor.”
—Jonathan Maberry, New York Times Bestseller
Have Books Been Distilled Down to a Commodity? Will Any Book Do?
By Jordan Dane
One of my greatest joys was my weekly trip to a bookstore. I didn’t have to be looking for anything in particular. I just liked being in a book store and always found treasures to take home. I became addicted to the bargain priced hard cover table. I especially loved finding first time authors in hard cover for under $5.00, less than the price of a MMPB. I have a debut author collection in pristine condition, but haven’t added to that collection in a while. I still buy physical books in any format, but much fewer than I ever did.
How I buy now has changed since I have my e-reader. Technology gets me excited these days. In seconds, I can buy a book and start reading. The convenience is a marvel and I can shop and buy any time of the day or night. No store hours. No holiday closures. No “Sorry, we’re out of that book. Can I order it for you?”
After Joe Moore’s intriguing post yesterday on “The Great MMPB Vanishing Act,” it got me thinking about the quality of a book if the outer packaging goes away and all that’s left are the words. What defines quality then? Do books become a price driven commodity? Will any book do? How much will price play into the decision to buy for the average digital reader?
The Big 6 publishers have all seen revenues rise significantly as a result of ebook sales. B&N shows 140% increase in digital sales; Penguin and S&S indicate digital to be 14% & 15% (respectively), Hachette is reporting ebooks as 20% of US Sales; and Bertelsmann/Random House are reporting their digital sales in the first 6 months of 2011 has exceeded all their digital sales in 2010. Volumes might be down, but profits are up slightly. So it would appear that publishers responded to the market and moved their emphasis to digital at a decent time. No forward thinking, but they reacted to a trend and have seen benefit from that change.
But all this comes at a time when lawsuits are heating up on accusations of price fixing. Apple and major publishing houses face class-action lawsuits over allegedly conspiring against Amazon’s discounted $9.99 price point. More parties have jumped in the fray. The complaint focuses on the agency model where the publisher, not the retailer, sets the price for ebooks.
What no one seems to be talking about is how these increased digital sales are breaking down by price point. Indie book publishers certainly seem more nimble to adapt to a market trend or test a discounted price in order to increase overall sales, but what about perceived quality—Indie vs. Big 6? As readers, I think we know a quality book. It’s a subjective determination, but when you make a decision on a digital book, do you look at the publisher name? How much does price enter into your decision to buy?
Will any book do? Distilled down to words, are we turning books into commodities to be traded purely on price? If this is true, what ramifications could follow?
Another Coup for Self-Publishing
Dovetailing on Joe Moore’s great post yesterday on “Show Me the Money,” I saw an article in Publishers Weekly and wanted to share this very interesting deal.
John Locke is my hero.
No, not THAT John Locke! This guy…
Publishers Weekly reported on Aug 22nd that John Locke, the self-pubbed Kindle bestseller phenom, closed a distribution deal with Simon & Schuster. The deal, negotiated by his agent, is an exclusive arrangement where S&S will handle Locke’s eight Donovan Creed novels and get them into retail markets for print books. These novels are expected to start releasing in Feb 2012 with more titles to follow.
This seems like a really different idea, but a rep at S&S said this concept mimics the type of arrangements made between distributors and small publishers. Whether you consider this unorthodox or not, this is news, people. Locke still distributes his e-books and retains his rights as publisher on all digital fronts. S&S is only getting the right to sell print books to retail markets. S&S sees value in print and paid accordingly for that privilege, but Locke didn’t have to give up his lucrative digital rights.
If Locke hadn’t self-published, he never would have known his true value in the marketplace.
I see this as very encouraging for aspiring authors. The digital marketplace has become the new resume, a proving ground. It requires work to market your own books, but traditional publishers expect authors to do this anyway. Quality and author craft is still important to this process, but I believe if an aspiring author has talent and a marketing platform to get the word out, this new digital world can be the best way to showcase work.
Published authors benefit from this development too. Striking a similar deal, they would get to focus on their writing, get their books into the public faster without all the approval and production schedule delays, and push the genres they write without NYC filtering the content for placement on shelves in retail stores. Established authors already spend time on promotion. Nothing new there, but there would be no more waiting to see if the publisher will spend money on promo or coop dollars for often limited time on the shelves. And the author retains control of cover art, book jacket summary, copy editing, and formatting, if they want it.
Even though S&S has limited access to Locke’s work, it can be looked upon as a WIN-WIN, in my opinion. S&S gets access to books that have a proven readership. They don’t have to “guess” whether a series will gain traction or not. They get exclusive print distribution rights for a known commodity. Not a bad thing to try in a changing world.
The author gets to take the risk of whether his or her book will find success, so they can push the genre or create a new trend—AND keep the rights that are most lucrative these days. The author would also free up time to write more, rather than spend time with the print side of the business—and gain access to retail markets he/she would not have reached on their own. PLUS a proven winner like Locke would also have the attention of NYC with his next project, opening more doors. Definitely a WIN-WIN!
I see this as a very positive arrangement—a healthy one for the industry. Both sides benefit from something they would not have tried otherwise. If a traditional bundled publishing deal can be broken apart for perceived value, how do you think this might change how deals can be negotiated in the future? Can digital rights be retained by the author for the right project? How would an agent’s role change? Would an author have to be a proven bestseller to have enough clout to negotiate a similar deal or does a deal like Locke’s foreshadow things to come for all authors?