About John Gilstrap

John Gilstrap is the New York Times bestselling author of Zero Sum, Harm's Way, White Smoke, Lethal Game, Blue Fire, Stealth Attack, Crimson Phoenix, Hellfire, Total Mayhem, Scorpion Strike, Final Target, Friendly Fire, Nick of Time, Against All Enemies, End Game, Soft Targets, High Treason, Damage Control, Threat Warning, Hostage Zero, No Mercy, Nathan’s Run, At All Costs, Even Steven, Scott Free and Six Minutes to Freedom. Four of his books have been purchased or optioned for the Big Screen. In addition, John has written four screenplays for Hollywood, adapting the works of Nelson DeMille, Norman McLean and Thomas Harris. A frequent speaker at literary events, John also teaches seminars on suspense writing techniques at a wide variety of venues, from local libraries to The Smithsonian Institution. Outside of his writing life, John is a renowned safety expert with extensive knowledge of explosives, weapons systems, hazardous materials, and fire behavior. John lives in the Eastern Panhandle of West Virginia.

Beware Of The Throw-Away Line

By John Gilstrap

One of the most onerous tasks of this writing gig for me is the review of page proofs. The developmental edit is done, and the copy edits are done, often just a few weeks before the arrival of the final typeset pages. Page proofs provide the absolute final opportunity to catch any errors on the page. The problem for me is that the always arrive when I’m deeply into the flow of the next book–so I’m distracted to begin with–and I just finished reading the damn thing (for the scumpti-fourth time) a few weeks before. The stakes are high, and yet I have a hard time focusing.

Just yesterday, I finished the page proofs for Crimson Phoenix, the first book in my new series featuring Victoria Emerson, an unlikely leader in the aftermath of a devastating attack on the United States. (Pub date: February 23, 2021) It’s about 95,000 words long, and I love it, but I’ve pretty much memorized it. I allotted two days to the page proofs–not much time for me because I am a slow reader.

I’d plowed all the way through and thought I was done last night. I was going to scan the pages and send them back to my publisher this morning, and then, while in the shower, a thought popped into my head from nowhere. Luke’s father couldn’t have died when Luke was a baby. I know that doesn’t make any sense out of context, but the timing I’d set up in the narrative would make much of what follows impossible. Thank heavens I found the error. Readers notice that little stuff.

(SIDEBAR: What is it about showers that triggers creativity? Perhaps it’s just me, but I cannot count the number of times that plot issues have resolved spontaneously under the flow of hot water.)

Back to the error. Here’s the thing: The timing of Luke’s father’s death really has no affirmative impact on the plot. In this case, Victoria is talking to another character about the boys’ father, and she says, “he never got to meet Luke.” That’s it. It’s a throw-away line that could have derailed the entire timeline of the book.

And this isn’t my first time. Some horrible errors have made it all the way into print, thanks to throw-aways. Probably the most egregious in my case occurs in Hostage Zero, the second book in the Jonathan Grave series. Harvey Rodriguez is an important secondary character who suffers from some serious PTSD issues. For the plot to work, he needed to be a former military field medical guy. An Army medic. In a monologue that I’m still very proud of, he expounds on the horrors of fighting in Iraq during the battle for Fallujah. Then, I realized that I’d been an idiot. Fallujah was a Marine Corps operation, not an Army one. No problem. I just changed Army to Marine and made a few other references to the Corps and Semper Fi.

But I didn’t change the word, “medic.” The Marine Corps does not have medics. They have U.S. Navy corpsmen assigned to their operational units. Tens of thousands of copies of the book went out to the world with the phrase “Marine Corps medic” repeated several times. I must have written over 100 letters of apology to Marines and Navy corpsman over the years. Given the audience for that series–and the fact that I grew up a Navy brat who was frequently stitched up by Navy corpsman–the barefoot walk across broken glass is good for me. We were able to change the error in the eBook versions, but there’s no pulling back the print and audio editions.

In Scorpion Strike, there’s a throw-away line where Jesse Montgomery drops his ditty bag into the back seat of his father’s convertible Corvette. My goodness, there are a lot of Corvette owners out there, and many are anxious to inform me that the Corvette has no back seat. Again, that’s on me, but I’m far less embarrassed by that mistake.

Over the years, I’ve noticed that it’s not the stuff you research that bites you. It’s the stuff that you’re sure you know. Or, even more often, it’s the stuff you throw in without thought just to add a little spice to a character or a visual.

What say you, TKZ family? Got any cringe-worthy mistakes you’d like to talk about? C’mon, it’s just between us. . .

 

Firehouse Slang

By John Gilstrap

I might have mentioned a few dozen times in this space that I spent 15 years in the fire and rescue service, at a volunteer department that ran over 14,000 calls per year. My name is on thousands of those reports. I’ve been burned, shot at, and threatened by one very large knife. I ran two plane crashes, uncountable car crashes, delivered two babies and performed CPR hundreds of times. In the end, I saved more lives than I lost, and I never got paid a dime for any of it. That’s a point of pride to me.

Every line of work has its own vocabulary–rhetorical shortcuts that relay information that others might not understand, but mean very specific things to insiders. I thought I’d take you inside the firehouse for a peek at our peculiar dictionary. (Warning: Some of what follows is . . . insensitive. If you’ve never been an emergency responder, it might be hard to understand, but trust me when I say it is entirely possible to be compassionate and insensitive at the same time. Sometimes, the humor is the only good part of a really crappy day.)

Now, in no particular order . . .

FNG: The full pronunciation of effing new guy, aka rookie. Also known as a red hat, because in my jurisdiction, FNGs wore red helmets on the fireground. I wanted them to wear cowbells, but they refused. We also called them wheel chocks, even though real wheel chocks always knew what they were supposed to do, and they never did stupid stuff.

Blue flares: There is no such thing as a blue flare, but FNGs didn’t know that. It was always entertaining to send them over to the farthest-away fire station with orders to bring back a box of blue flares. Of course, when they arrived at the target station, those folks would have just given them away to another station, miles away of course. That fun could go on for hours. It was like a cat chasing a laser pointer. Smoke shifters (either left-handed or right-handed) could be used in lieu of blue flares.

Box o’ Rocks: The intellectual assessment of someone who, say, didn’t catch on to the blue flares gambit after two or three stations.

Ticks: The name paid firefighters used for volunteers, purportedly because we were annoying and always hanging around. The fact that said volunteers built the firehouse and purchased all of the rolling stock they rode on and furniture they sat in often went unacknowledged.

Squirrel: This one had at least two meanings. One was another derogatory term for volunteers, but another dealt with enthusiasm. To “squirrel a call” meant either to drive to the scene in your POV (privately owned vehicle) or to respond from the firehouse with a spare piece of fire apparatus.

Paid maids: In the early days, this was the volunteers’ term for paid personnel. Among their daily tasks was to clean the kitchen and the bathrooms. (No, the two sides of the house did not always get along.)

Big eye: Have you ever encountered a challenge that was so huge and so out of the ordinary that you kind of vapor locked and didn’t know what to do first? That’s the big eye. When the world is on fire or people are screaming for assistance, it’s a bad thing to get. FNGs get the big eye a LOT.

Fireground: The general term for the scene of any emergency involving fire and rescue apparatus. In my jurisdiction, the senior OIC (officer in charge) of the First due (see below) wagon (see below) was in overall charge of the fireground, while the senior aide (see below) on the ambulance was in charge of patient care.

OIC: Translates to officer in charge, but is not necessarily tied to rank. In my jurisdiction, the OIC of any piece of apparatus was the person in the shotgun seat (right-hand front seat). If, for example, a captain was driving, but a sergeant was in the seat, the sergeant would be in charge of the fireground. It was a great way to train up-and-coming officers.

Fireground Commander: For larger incidents, command would be passed to a chief officer. Chiefs were the senior officer of their respective fire departments, but they rarely commanded individual pieces of apparatus. Chiefs had their own buggies but rarely wrested command from the first due OIC. It was, however, customary for the OIC to offer command to the chief, who then decided whether or not to take it. To be relieved without first offering would be a slap in the face.

Bugles: Fire officer rank insignia. Lieutenants wear one bugle on their collar points. Captains wear two . . . chiefs of departments wear five.

Wagon: This has changed in many jurisdictions, but where I ran, every fire station housed two pumpers (what you think of when you think “firetruck”). The first one out the door on a call was the wagon, and the second was the engine. Together, both the wagon and engine were called an engine company. Thus, Wagon 14 or Engine 14 were individual vehicles. Engine Company 14 was two vehicles, and when they were on the road, it was time for the fire to be very scared.

Aide: The OIC of the ambulance.

First due: The area to which a department or a specialty vehicle (ladder truck, hazmat truck, etc.) is dispatched first. The next closest is second due, and so forth. In my jurisdiction, for a commercial alarm, the dispatch would sound something like this: “Box 1404 for the structure fire. Engine companies 14,13 and 2, Trucks 14 and 13, Squad 2, Ambulance 14.” The first number of the box number (in this case 14) indicates who’s first due, the second part is a rough idea of how far the call is from the station. (Fire station 14 sits in the center of box 1400. Ditto every other fire station.)

Smells and bells: I can’t begin to imagine the number of dispatches that started with “odor of smoke” or “fire alarm sounding.” These calls got the full boat (full alarm assignment–see below), rousted a bunch of people out of bed, and left the beleaguered first due engine company officer with a complex report to fill out.

Working fire (or a worker): A real fire with real flames. The opposite of smells and bells.

Second alarm (or third . . .): Different types of structures have different alarm assignments. In my jurisdiction, a single family house fire had an alarm assignment of two engine companies, a truck (ladder truck), a heavy squad (think rolling tool box with lots of cool toys) and an ambulance. At the top of the heap, the hospital had an alarm assignment of four engine companies, two trucks, two squads and (I think) three ambulances. When the fireground commander strikes a second alarm on a fire, he’s ordering up a duplication of the first alarm. Remember this when you hear about a four-alarm fire.

Special alarm: Say the fireground commander only wants one more engine company or one more truck. That would be a special alarm, not to be confused with an additional alarm (see above).

Scratch: I think this one’s unique to volunteer departments. A piece of apparatus scratches when it fails to mark responding within three minutes after dispatch. When a house scratches, the next due piece of apparatus will be dispatched in its place. There is no greater humiliation.

Second (or third, or fourth) call: These happen quite a lot during weather events, when everyone is running their wheels off. Let’s say Wagon and Ambulance 14 are already running a call, when the station gets hit again for an incident. Dispatch knows that Engine 14 and Ambulance 14-2 are in the station, but they have no way of knowing if they are manned. So the dispatch would sound like, “Box 1425 for the auto accident. Engine Company 14 (your second call), Ambulance 14 (your second call), Engine Company 2, Ambulance 2.” Whoever got out first got the call.

To cut numbers: Occasionally, someone would walk into the station with an injury or illness, or we would wander up on something while in service (see below). In this case, because the dispatcher has no idea that there’s an incident, we’d radio in and ask them to “cut numbers” on a new incident, and we’d give them the address. This would make the incident official and take the appropriate vehicle out of service.

In service/out of service. This is counter-intuitive to a lot of people. A piece of apparatus is in service when it is available for a call. When on a call (not available for another call) it is out of service. It was common, when we were assisting an ambulance with a medical call, for the dispatcher to ask us if we could “go in service for a call.” If we were, then there no second calls would be needed.

Bidding a call: Say that Ambulance 14 is just clearing the hospital (which is in Station 13’s first due) after dropping off a patient when a call comes in for, say, an auto accident in Box 1313. If Ambulance 14’s OIC thinks he’s closer, he can bid the call. It would sound something like, “Ambulance 14, Dispatch. We’re closer. Put Ambulance 13 in service.” It’s kind of humiliating for Station 13. In the old days, on rare occasions, there were bidding wars, where neither vehicle agreed to go in service, so there’d be a race to the scene. Whoever got there first, got the call.

Tapped (or tapped out): To be dispatched. “We got tapped last night for a wreck on Walker Road.” “They tapped us out for worker at the Bates Motel.”

Putting a good stop: When a crew extinguishes a fire quickly and with minimum damage, they’ve put a good stop on the fire.

Cellar saver: Exactly the opposite of a good stop. When the roof ends up in the basement (i.e., the structure is a total loss), the fireground commander is credited with saving the cellar. That’s . . . bad.

Snot-slinger: A big fire. Aka, the big one.

Teeth-hair-and-eyeball: The kind of incident where the most useful pieces of equipment are body bags and tweezers.

DRT: Dead right there. (A play on DOA.)

Federal Q: That wonderful siren on the front bumper that sounds like an air raid siren on speed. Melting the Q meant to have it spun up really high. Combined with the air horn in rush hour, melting the Q created lanes out of stopped traffic where cars had nowhere to go. I had a driver for years who would melt the Q at oh-dark-early, shouting his mantra out the window: “If I gotta be up, you gotta be up, too!”

I’m sure there are many I’ve forgotten, but this is a good start. So, what about you, TKZers? Y’all come from interesting backgrounds. Give us a peek into your secret dictionary.

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One last thing. If you’re a teacher or if you’re with a book club, and you’d like me to Zoom with you, drop me an email at john@johngilstrap.com

 

Courage in Fiction

By John Gilstrap

I’ve knocked around in my corner of the entertainment business for a quarter of a century now. Over the years, I’ve seen and heard a lot of snide talk and snobbery among authors and critics that belittles books, films and TV shows for their lack of . . . shall we say importance?

Snottery knows no bounds, it seems. Self-published authors take in on the chin quite a lot, but so do romance authors and those who write cozy mysteries and horror. When speaking a few years ago to a group of students in an MFA program, the professor who introduced me warned the assembled body to have an open mind even though I was “content to write nothing more important than commercial fiction.” If you’ve attended any of my seminars since then, you might remember that I now introduce myself as a writer of commercial fiction, whose work will likely never be taught in the classroom. I consider that to be something of a badge of honor.

I write and I consume the creative works of others for one primary purpose: to entertain or be entertained. Hard stop. If the material I’m consuming also educates, informs or instructs me at the same time, that’s terrific, but it’s not a requirement.

That said, I’m not an easy audience. The classics that I’m supposed to say I love because I make my living as an author–Hemingway, Marquez, Joyce, Fitzgerald, et. al.–for the most part put me to sleep. And Michener. Good God, James Michener. I stipulate that these authors are all brilliant, and that they have changed people’s lives, but I am unable to plow through their stories from beginning to end. Perhaps I’m a lazy reader.

Or perhaps I prefer to read great stories well told in voices that resonate in my head. Give me a Stephen King or Stephen Hunter or Tess Gerritsen or James Scott Bell, put me in a quiet room with a wee dram of smoky scotch, and I will be transported to wherever they take me.

What they write–what we write–may not be important (remember, that’s the word we agreed on), but the works inspire. Powerfully drawn good guys bring justice to powerfully drawn bad guys. Some leave more blood on the ceiling and walls than others, some present more moral ambiguity than others, but after the last page turns, right and wrong are sharply defined.

Last week, my fellow bloggers here at TKZ wrote of old television shows and old comedians. As I read those posts and the responses, it occurred to me that the common trait shared by writers, actors and comedians is a commitment to telling stories that move their respective audiences in some way. That’s what entertainment is, isn’t it?

And it works best when it surprises us. M*A*S*H was primarily a comedy, but who among us didn’t choke up the first time we learned of Henry Blake’s final plane trip? To this day, even though I’ve seen the episode a dozen times or more, the room still gets dusty every time I watch Andy Taylor open the window and tell Opie to listen to those birds that will never see their mama again.

Which brings us to the topic of courage (or lack thereof). Every week, my DVR records episodes of “12 O’Clock High”, starring Robert Lansing as General Frank Savage. I remember watching it as a kid, but all I remember are the scenes of aerial battle. The stories are really very complex and often quite moving. When you consider that the series aired when World War 2 wasn’t yet 20 years in the past, and that more pilots died in the 8th Air Force out of England than did all of the Marines in the Pacific theater, the story lines are particularly courageous. Battle fatigue (PTSD), cowardice, reckless bravery, loss of friends and the futility of war are all addressed in those episodes. They entertain because they resonate, and they resonate because we care about these young men who are forced to take exceptional risks for the benefit of others. We see courage in action. And it’s inspiring.

Fictional courage–whether on the page or on any size screen–starts with the writer, not with the characters. I tell myself that there are places I won’t go in my work, but that’s really a lie. I’ve harmed children and animals in my books, but never gratuitously. Still, I get hate mail whenever I do, and that’s fine. I figure that I moved that reader, and therefore I did my job. Sure, I moved them in a direction I didn’t intend, but at least they cared enough to write a note.

Plain vanilla stories are always safe, and they’re certainly not important. But if they’re not even inspiring, doesn’t that just make them irrelevant?

So what about you, TKZ family? What risks are you willing to take in your reading and your writing?

 

It’s Launch Day!

By John Gilstrap

This is my 21st Book Birthday, and it is always exciting.  Hellfire is Jonathan Grave’s twelfth adventure. If you click the picture, you’ll go to a plot summary and (shockingly, right?) links to buy the book. They make wonderful gifts, remember. And Christmas is less than six months away. Just sayin’.

I frequently tell audiences–and I may have posted here in the past–that I consider myself blessed that I am one of precious few people I know who has been fortunate enough to live out pretty much every item on my bucket list. If you’d asked me when I was 12 what I wanted to do for a living, I’d have told you that I wanted to write novels.

And because it’s Launch Day, I need to beg the forgiveness of the TKZ family. Due to a shipping glitch, a couple hundred books that I was supposed to sign a week ago arrived at my doorstep today. My blog writing time has been taken from me in the best possible way. This, folks, is living the dream. Seriously.

BUT . . . So your time on this site today won’t be entirely wasted, I have a MS Word trick that I discovered a couple of years ago, but which many people don’t yet know about. Have you ever been frustrated when apostrophes face the wrong direction when you’re typing? It happens at the beginning of contracted words like ’cause instead of because. It also happens when you close a quote after an em dash.  Well, there’s a solution and it lies in the Ctrl key. If you type <Ctrl> ‘ and then ‘ your single quote will become an apostrophe at the beginning of your word. After the em dash, <Ctrl> ” then ” will change than annoying opening quotation mark to a closed quote.

Next, time, I’ll be more worth reading, I promise.

Eyes Front

By John Gilstrap

Self-doubt is a crippling condition for any artist. (Spoiler: It never goes away. You just learn to manage it.) For young or inexperienced artists–hereinafter called writers because this is a blog about writing–self-doubt can be paralyzing. You write something you think is pretty good, but when you show it to your “beta readers” they have suggestions, so forward progress stops on your story.

The writer’s internal monologue goes something like this: I thought that description of the lightning strike was pretty strong. But if Beta George didn’t like it, there must be something wrong. He said he didn’t like the word “struck” because he thought it was a cliche. And he said Main Character Harriett wasn’t scared enough. I don’t get why she’d be more scared than she is, but if Beta George thinks. . .

I call this navel gazing. No further work gets done on the story because the writer is wrapped around his own axle trying to make Beta George happy–even if it’s against the writer’s own better judgment.

Does this scenario sound familiar to anyone: Mary has been working on her story for eighteen months but hasn’t gotten past Chapter Three. Every time she tries to move forward, she looks back and realizes that what she’s written is terrible. She wonders why she ever thought she could write a book, maybe has a little cry or maybe a big cocktail, and then she goes back to the beginning.

NOTE: Up to and excluding the part where she starts over, this is a process I go through with every book. Twenty-one of them. It’s part of the process. Literally, writing crappy prose is a necessary element of the journey to get to the end of a project. And not just at the beginning of a career. Every. Friggin’. Book.

Having done this a few times grants the advantage of having confidence in the crappy parts. I know that once the creative boiler comes up to pressure and I’m steaming through the story, I’ll be able to take care of damage control. But I have to get up to pressure. I have to move the story forward.

I’m going to share my strategy for managing doubt and crappy prose, and then I’m going to share how I think you should handle it until you feel confident that your boiler is sound.

I start every writing session by rewriting what I wrote in the previous two sessions. Then, when I finish today’s session of moving forward, I intentionally do not go back and edit. That’s tomorrow’s job, after things are less fresh in my head. Rewriting takes about an hour most days, and then I forge ahead. By the time I get to the end of the first draft, I’m really on my third or fourth draft, and all I need is a quick pass for a polish.

My system works for me because a) I’ve been doing this for a very long time, and b) I force myself to add at least a thousand words to yesterday’s count. Two thousand is better, and I think my record is 8,900. I don’t want to do that again.

Here’s my suggestion for others: Eyes Front. Don’t look back. Period. Hard stop.

Pick a targeted word count or a date on the calendar (think 10,000 words or three weeks–a real stretch). Until that milestone is reached, you are forbidden to look back at what you’ve written. Keep the story moving forward. Only forward. Get that boiler churning. Fall in love with your story again. And no cheating! If you forget what you named that guy in Chapter Two, mark the spot with asterisks and keep going.

When you reach your milestone, you MUST congratulate yourself for having met it. If you’re sailing your book at full speed through calm waters, set another goal and keep pressing on. If you need to go back to fix stuff (all those asterisks, for example), go for it. Make all the changes you feel are necessary, but remember that you still owe yourself a thousand words of forward progress.

Don’t let your book run aground while you’re cleaning the bilges.

What do you think, TKZers? Worth a try?

Establishing Priorities

By John Gilstrap

It’s a common lament among authors struggling to make time to pursue or complete their writing tasks: With kids and a full time job, I can’t carve out the time to sit down and create.

Before diving into the advice portion of this post, let me show my prejudice. I wrote twelve books while working a full time job with executive responsibilities that kept me on the road for over 100 nights per year. That’s well over a million published words, all as a sideline. Through it all, I never missed a kid’s soccer game or school event, and my wife and I kept up a robust social life.

In the early days, my inspiration was Tom Clancy, who managed to create the techno-thriller genre while working full time in insurance. Later, I realized that Stephen King, Jeffery Deaver, John Grisham, David Baldacci, Tess Gerritsen, and countless other successful authors were able to squeeze their same 24-hour days in a way that allowed them to create works of fiction that changed their lives.

I put my inner engineer to work and ran some calculations.

Everyone of us starts Sunday with the same 168 hours available for use in the coming week. Including commuting time (if you don’t live in New York, L.A. or D.C.) work will absorb 9 hours per day, Monday through Friday. That’s 45 hours stripped away from your control.

We have to eat, of course, and take care of chores and personal hygiene stuff. Shall we agree on 10 hours for each, for a total of 20? Throw in another three hours as a rounding error (and to keep the math manageable) we’re down to roughly 100 hours of unaccounted for free time.

Okay fine. You want to sleep. And you’re blessed with the ability to sleep eight hours per night. Subtract 56 hours from the weekly assignment schedule. That leaves you with 47 hours to work with. We’re approaching the amount of true discretionary time. That’s almost six standard work days’ worth of time.

Oh, yeah. The kids’ soccer tournament on Saturday. Will seven hours cover it? Give or take a couple, you’re now hovering around the 40-hour mark for free time. That’s a standard work week, folks.

The hours are there. Now it’s a question of priorities. That episode of “Say Yes to the Dress” costs you 2.5% of your writing time. Scorsese’s “The Irishman” will cost a whopping 10% of your creative hours. (And if you’ve seen it, I trust you’ll agree that it is worth no more than 5%–7.5%, tops.)

The time is there, folks. The question that all writers must confront is how important is it to them to finish what they’ve started? Not to bite the hand that is currently feeding me, but recognize that every second you’ve spent reading this post and whatever responses it garners is a second you’ve decided NOT to spend on writing.

It’s all about choices.

 

About Platforms

By John Gilstrap

In my experience, nothing triggers a panic response in an author more quickly or profoundly than the mention of building a platform. According to the social media hive mind, if a writer hopes to sell his or her first book, they must first have a strong social media platform. How, exactly, does that work, you might ask. How does one build a fan base for a product that does not yet exist?
For years, I dismissed this notion as foolishness. You write the book, you sell the book, and then you flog the book to get your name out there. It’s all common sense.
Except it’s not. I reached out to my editor at Kensington Publishing, as well as to my agent, and they both confirmed with a sigh that an evaluation of a writer’s social media platform does, indeed, play into the decision buy the rights to their work. On the positive side, both assured me that the absence of a strong platform does not work against a writer, but rather, the presence of a strong platform works strongly in a writer’s favor. So, all ties go to the strong platform.
So, this got me to thinking. What is a platform, exactly? And since it’s important to have, how is one constructed? Surely, it’s more than posting desperate pleas on Twitter and Facebook. As far as I’m concerned, people to bombard me with requests to buy, buy, buy(!) are blacklisted from my bookshelf.
I have no idea if what follows is true, but it makes sense to me. I think that people think too hard when it comes to all things platform based.
A platform is not a group that will be guaranteed to go out and buy your book. In fact, the harder you push for a direct sale, the more harm you do to your cause.
A platform is merely a group of people who are interested in YOU. Members of your church, fellow Rotarians, and book club buddies are all a part of your platform. Your poker buddies. The other workers who share your shift. At its center, building a new platform is synonymous with keeping in touch with friends and acquaintances. In the early days, it’s discomfiting to ask for email addresses, and permission to send them an occasional newsletter–too many flashbacks to the days when your college roommate got that insurance sales job right out of school. Mary Kay and Amway, too. You’ve got to get over that. True friends will understand what you’re trying to do.
So, this book is not yet done. What do you send to these people on your list? Progress updates. Here’s a little secret that’s not a secret at all: Almost everyone has dreams that they have not pursued for one reason or another. For good or ill, they will live vicariously through your journey. A blessed few will share your updates with friends who will share it with even more.
 
As you move farther down the publishing path, you’ll attend conferences in your genre, and there you will make contact with agents, editors and fellow writers who will expand your platform even wider. They may never buy one of your books, but you’ll have made connections. Even if they don’t read your genre, maybe their friend or their mother does. 
One thought about conferences. I’ve mentioned this before, but it bears repeating: When attending, try to resist the comfort of hanging with fellow rookies. Join in with the group you aspire to belong to. This is a business meeting, after all, and successful people have more help to offer than those who have not yet achieved their goals.
You’ve got to have a writer’s website. If nothing else, use it as a long-lasting repository for all those newsletters you’ve written. Make your website interesting, helpful. Mine isn’t fancy, but I think it’s entertaining. Everyone who visits it is given an opportunity to join my mailing list and to subscribe to my YouTube channel–and, of course, to buy my books. Personally, I don’t believe in a lot of flash on a website. I want mine to be informative. I don’t add to it as often as I should, but there’s still a lot there.
 
With your website in place, develop business cards. The point of business cards is less to advertise yourself than it is to receive the other person’s card in trade. When that happens, you ask, “Do you mind if I add you to my mailing list?” Ninety-nine percent will grant permission, and now you’re golden.
 
Change your email signature block. Every single email I send–irrespective of topic or recipient–closes with links to my website, YouTube channel and newsletter list.
I personally have been steadily moving away from Facebook and Twitter. Twitter in particular is a cesspool of negativity and anger. To a lesser extent, Facebook is the same way, but my timeline is a way to stay in touch with friends around the world. I’ve moved most of my most active Facebook participation over to my author page, where I talk almost exclusively about books and writing–the business side of my life.
 
Now here’s the caution: According to the various analytics, my outreach efforts reach hundreds of thousands of people every year–far more than the number of books I sell. In fact, when all is said and done, I have no evidence that any of this effort has sold a single book.
So, TKZers, what do you think? Is this what platform building is truly all about, or have I missed something/everything? I’m really curious to hear y’all’s input.
By way of shameless self-promotion, I’ve added a new video to my channel:

True Confessions

By John Gilstrap

I don’t think any creative person follows a straight line to a creative career. Motives and motivations and inspirations come from all kinds of angles. We bring our childhoods with us, along with our triumphs and lost loves. Recently, I’ve found myself in a more pensive mood than usual.

Last week, I binge-watched a few episodes of “Mannix“, starring the always-cool Mike Connors. As a kid, I thought that was one of the most riveting shows on the air. For those who are not old enough to remember, Mannix was a Los Angeles private investigator who got thoroughly beaten up pretty much every episode, and was shot more than 20 times in the same shoulder. He lived above his cool office in a cool neighborhood. His super-capable secretary, Peggy (Gail Fisher) was, I believe, one of the first African American characters of any real substance on television.

As I watched, I got smacked with a realization that came out of nowhere: Joe Mannix and Peggy are the inspiration for my characters Jonathan Grave and Venice Alexander. Even down to her race and the fact that she’s a single mom of one son! Honestly, this had never occurred to me, but now that I’ve seen it, I don’t think there’s any denying it. Jonathan lives below his office, but still. The subconscious stirs quietly and for a long time, I guess.

But wait, there’s more. With my brain primed for nostalgia, as I watched “Stand By Me” for the scumpty-seventh time (it’s one of the movies from which I cannot turn away), I was hit with another writing revelation. But first, some background . . .

After graduating from William and Mary in 1979, I got a terrible job working for Construction Magazine, a trade journal that was all about making advertisers look good. I was in a dark place writing-wise, and had pretty much abandoned my childhood dream of becoming a novelist. As the years progressed, I got consumed by grad school, the explosives business and the fire and rescue service and husbandhood and fatherhood. I’d say that writing went to the back burner, but in reality, it was off the stove entirely.

ENTER: 1986 and the movie, “Stand By Me”. An anthem to boyhood, the movie is bookended with scenes of the unnamed narrator as an author (played by Richard Dreyfus), writing the story of his great childhood adventure. We see the author/narrator typing away on the very first word processor I’d ever seen. The sound of the keys was melodic to me. The writer is also a dad, who’s made promises to take his kid and his friends swimming. Dad is distracted by the story he’s telling, though, and his son gets annoyed. The boy explains to his friend words to the effect, “He gets like that when he’s writing.”

Then in one of the most inspiring movie scenes ever, after the roller coaster that is the story, the film closes without dialogue. We hear the wonderful clicking sound of the keys as old-school white letters against the blue screen type, “I never had friends later on like the ones I had when I was twelve . . . Jesus, does anyone?”

That was my moment of clarity. The writer on the screen was living the life I wanted to have. Despite professorial opinions to the contrary when I was in undergraduate school, I was convinced that I had talent. I realized that the dream wasn’t going to just happen, though. The stories in my head were not going to write themselves.

So I pulled my grad school typewriter–a cheap electric–out of the closet and I wrote crap. Utter awfulness. I was rusty, I told myself. I forced myself to write that first book all the way to the end, and when I read it, I realized two things: 1) It needed a page-one rewrite, and 2) I didn’t like the story enough to do that. So, I wrote a second bit of drivel that was decidedly less terrible than the first, and it had some good moments. Number Three had more good moments than bad, but I knew it still wasn’t ready for prime time. The language was too stiff, too stilted. I don’t think I knew at the time that the problem had a label–voice–but I knew that that’s what was missing.

And I was really busy with life. By then–1994–I’d added CEO of a consulting company to the list of things I dealt with every day.

One night, feeling guilty about not writing, I re-read Different Seasons by Stephen King, the collection of novellas that included The Body, which was the source material for “Stand By Me.” No one on the planet has a stronger narrative voice than King, and as I was reading, it hit me: He doesn’t write like a writer. He writes like a fascinating friend telling you a story. He uses vernacular in his narration. I realized that King, the writer, is invisible in all of his stories. Even when we’re in the third person, every scene is narrated in the voice of the point-of-view character.

So, in August of 1994, I set to work on what would become Nathan’s Run. I wrote the story as if I were telling it to a friend. I kept my writerly vocabulary to a minimum and tried my best to bring characters to life on the page. Four months later, when the book was finished, no one was more startled than I that I liked the final product.

That was 21 books ago, and yes, I do zone out of the real world when I write. And even as I type this blog, I love the sound of those keys as they create words on the screen.

What say you, TKZers? Do you have unlikely inspirations that drove you to become a writer?

 

The Hardest Writing I’ve Ever Done

By John Gilstrap

Allow me to share the first paragraph of an email I received yesterday from my editor regarding my new book, Crimson Phoenix (March, 2021): “I finished the ms at 1 am.  What a page-turner. It sure was eerie reading about a post-nuclear apocalypse while being held hostage by a global pandemic.”

Tell me about it.

Over a year ago, I signed a two-book contract to create a new thriller series.  This one features Victoria Emerson, a member of the House of Representatives, whose world is turned upside down when U.S. Army Major Joseph McCrea shows up on her doorstep one night and announces that CRIMSON PHOENIX is active.  That means the USA is inches away from nuclear war.  McCrea is there to evacuate Victoria to the United States Government Relocation Center, a bunker in the mountains of West Virginia that is meant to house the entire legislative branch in the event of Armageddon.  She cannot bring her family.

A single mother, Victoria refuses to abandon her three teenage sons. Denied entry to the bunker, they nonetheless survive the nuclear onslaught that devastates the country. The land is nearly uninhabitable. Electronics have been rendered useless. Food is scarce. Millions of scared and ailing people await aid from a government that is unable to regroup, much less organize a rescue from the chaos.

With Major McCrea’s help, Victoria devotes herself to reestablishing order—only to encounter the harsh realities required of a leader dealing with the violence wrought by desperate people . . .

I think the book turned out great, but never have I struggled so hard to put words on paper.  When I pitched the book back in 2019, the economy was booming, people were happy and the idea of citizens reverting to their feral instincts seemed like a fun diversion.  Over the last two months, writing from quarantine, every fictional act of self-preservation and confrontation I wrote felt all too possible–especially in the early days of the madness when the panic was most vibrant and threatening.

Early on in the pandemic–facing an immovable April 15 deadline with 30,000 words to go–it felt as if my imagination had been switched off.  Writing about the collapse of infrastructure and the moral relativism that it triggers really troubled me.  I am not a man prone to pessimism or depression, but for that first week or more, there seemed to be no light in any day.  To make it all worse, even the weather conspired against me in those early weeks, when every morning, it seemed, dawned cold and cloudy.

Then I wrote a bit of dialogue that allowed light back in.  In a discussion with McCrea, who’s worried that Victoria’s children won’t be tough enough for what lies ahead, Victoria says, “Just because every bit of infrastructure is broken, and just because people become desperate is no reason to dismiss kindness and understanding as some kind of a curse. Kindness is a blessing, not a liability.”

I don’t know if this makes sense out of context, but that bit came out of nowhere, and it changed not just the arc of the story, but it lifted my mood.  Victoria and her crew are the lucky ones.  They’ve survived the destruction that killed millions.  From that moment on, Crimson Phoenix ceased being about how they would survive, but rather about how they can help to fix some of what has been broken.  How to work to help make people less miserable.

Forgive me if I am rambling, but I’ve never before experienced the phenomenon of my work lifting my spirit in such a direct manner.  I am not a victim of this pandemic, nor am I a survivor.  I am an author with a job to do who’s living in strange, difficult times.  None of us knows what tomorrow might bring, but I know that today I am healthy.  I started celebrating the weird repetitiveness of each day.  For the first time in a very long time, my wife and I cook every meal together and eat it together at home.  In the evenings, we sit together and binge-watch Netflix and Amazon Prime.  Then we go to bed, get up and do it all over again.  I realize now that when this awfulness lifts, I’m going to miss the relative ease of these days.

As for the book, the words started flowing.  Think fire hydrant–easily ten pages a day.  I had a new focus, and now knowing what the book is really about, I created a story that was substantively different–and, I believe, far better–than the one I set out to write.  It’s not about victimhood, it’s about leadership.  It’s about triumphing over adversity. It’s still very much a thriller, and I think it may very well be the best thing I’ve ever written.  Of course, mine is the least important opinion on that last point.

Have y’all ever had your fiction make a profound impact on you like this?

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On an unrelated note, I’ve added another video to my YouTube channel.  This one talks about what to look for in a publisher. Just click on the picture.

 

Movie Deals

By John Gilstrap

Over the past 25 years, I have been involved in seven movie projects.  Producers have either purchased or optioned the film rights for four my books, and I have been signed five times to write screenplays.  (The math doesn’t work because I was attached to write the screenplays for two of the adaptations of my books.)  Notably, none of those films have yet to make it to the screen–except for Red Dragon, for which I was screwed out of a writer’s credit.   No, not bitter at all.  Grrr.

The movie business is sexy, it pays well, and is the most dysfunctional business model I’ve ever encountered.  It’s a miracle that any film ever gets made.  But clearly they do, so I thought I’d describe the process.

The Producer.

In the movie business, the title of producer gets thrown around a lot, and frankly, the term has a lot of different meanings.  For my purposes here, I’m not talking about any of the vanity titles.  I’m talking about the person who actually cares about the project and breaks his backside to bring it to life.

There’s an analogy between being a producer and being an author, but it’s a weak one.  I’ll give it a shot, though.

As an author, you get an idea, you develop it, write it and polish it.  When it’s done, every image is traceable to your imagination.  You are the producer, director, cinematographer, stunt coordinator, costume designer and set dresser, all rolled into one.

In a film, the producer recognizes a “literary property” that he thinks would make a good film.  So, he starts writing checks.  All those union jobs that resided in your head are positions that need to be hired to make the film.  A smart producer will write those checks with other people’s money–investors who trade their cash for a “producer” credit on the film.  If it makes money at the box office, the investors do well.  If it tanks, the real producer still gets to keep his producer’s fee.

Film Rights.

If you’re in the writing business long enough, you’re going to be approached by someone who calls herself a producer.  Nine times out of ten, the pitch will go something like, “I’ll pay you a hundred dollars for the film rights to your book.  I’ll shop it around Hollywood and if we get a deal, I’ll pay you a lot of money.”

That is your cue to hang up and run like a bunny rabbit.  There is exactly ZERO upside for you in that deal.  It’s an indicator that the producer is inexperienced, has no real contacts, and is trying to make a killing for herself off of your intellectual property.  Your response to that proposal should be, “Pay me a good sum up front for the rights to shop the book around.  If you get a deal, you’ll pay me a lot MORE money.”  I believe that the up-front money should be enough to serve as an incentive for the producer to actually do something with it.  It should hurt them if they fail to do their job.

Purchase or Option?

There are two main ways to structure your deal: An outright purchase or an option.

In a purchase, the producer buys the film rights to your book for all time.  The contract language reads, “forever and throughout the universe.”  I’m not making that up.  The structure of the purchase will be as above–money up front (“front-end” money) which is paid in full when the contract is signed, and “back-end” money (often a significantly larger sum) which will be paid on the first day of “principal photography”, which means filming actors.  Principal photography is distinct from, say, B-roll footage.  Because they own the rights outright, the producer can take as long as they want to make the movie.

In an option, the producer essentially rents the film rights for a negotiated period of time, after which the rights revert back to the author, who gets to keep the check and shop the project around to other producers.  Options have front-end and back-end money, but the front-end is generally much less than the back-end because of the additional risks posed by the ticking clock.

Options can be renewed.  In fact, every option deal I’ve seen has an automatic renewal built into the contract, with the renewal period generally being half that of the original option (and for additional money).  After that first pro-forma renewal, as the option period is about to expire, the producer can opt to extend it for a negotiated sum, but the author is under no obligation to grant the extension.

Series Writers Beware!

Every film contract, whether by option or by outright purchase, has a sticky and scary clause that grants the producer the production rights of specified characters “forever and throughout the universe.”  For an option, the character rights expire with the option–unless the film gets made, in which case the clause will lock in forever.

A good friend of mine sold the rights to the first book in what has since become a long-running series to one of the major studios.  The movie was made and did . . . okay, but not well enough in the minds of the studio execs to justify another film.  Since then, as the book series has gone on to blockbuster business worldwide, my friend has been offered many other movie deals, but since that first studio owns the rights to his series character, he can’t take any of the deals.  To make it even worse, the original studio has no desire to make another film; they’ve just set a ridiculous price tag for other producers to buy the rights to the series character.

Front-End Money is likely the only payment you’ll ever receive.  Negotiate accordingly.

Many years ago, my film agent set my head right about the movie business when he told me that for a film to make it to the screen, a million things have to go right with literally nothing going wrong.  Directors and stars drop in and out of projects, producers get distracted and lose interest.  The latest film in a genre similar to yours tanks at the box office.  Any of these things–and a thousand others–can tank a film before it’s ever made.

When negotiating a deal, treat it as if you’re never going to see another dime after you walk away from the negotiating table.

Do nothing without getting paid.

I can’t count the number of writers I’ve met who are so thrilled that a “movie producer” wants to make a movie or TV show out of their book that they essentially give away the option rights.  Producers know that authors are easy prey and they take advantage.  Don’t be a victim.

The best equivalent I can think of would be convenience store owner going to Coca-Cola and Nabisco and saying, “If you stock my shelves free of charge, I’ll pay you when I sell stuff.”  It doesn’t work that way.  Show some respect for your own intellectual property.  If producer doesn’t have at least a few thousand bucks to invest in their own business (selling intellectual properties written by others), then they’re bottom-feeders who won’t hesitate an instant to throw you under the nearest bus.

Another truth about Hollywood: Everybody lies. This was the hardest adjustment for me to make when I was working on the Warner lot for a few months.  Handshakes don’t mean a thing, and everyone knows it.  There’s not a single person in any studio or production office who isn’t scared to death that they will be fired tomorrow.  It’s the way the system works.

If it’s not in writing, it’s not real.

Don’t sign anything without consulting an agent or entertainment lawyer.

Hollywood is built on people’s dreams, half of them crushed.  All contracts I’ve seen are dictated by California law, and the lawmakers know how important the film industry is to the economy.  The standard option contracts are abusive to authors, reflecting the general disdain that Tinseltown has for writers.  There are terms of art that are unique to the business.  If you’re not careful, getting that option check might turn out to be the worst day of your professional life.

And you know what?  I’d do another deal in a heartbeat.