My guest today is Steven Ramirez, the horror thriller author of the series TELL ME WHEN I’M DEAD. Catchy. We met on Twitter, like normal people. Steven lives in Los Angeles and has also published short stories as well as a children’s book (this scares me), and he wrote the screenplay for the horror thriller film ‘Killers.’ Welcome to TKZ, Steven.
I first heard Weezer’s “Pork and Beans” when my younger daughter was teaching herself the bass. She would blast it every day, following along on her instrument. Eventually, I found myself listening to the lyrics. I came to love that song and now have it on my phone. Yeah, I know. Talk about late to the party. Well, in my defense, I mostly listen to straight-ahead jazz, so.
But enough about Weezer…
Trying Not to Be a Pompous Ass
As a writer, I can really identify with those lyrics. I won’t quote them here, but you can use this LINK if you want to refresh your memory. The point is, the books I choose to write are a product of my, shall we call it, pork-and-beans attitude. I really don’t give a crap about researching popular genres and writing the kinds of books I think people might like. I notice a lot of “experts” like to give that kind of advice to non-fiction authors. To me, that’s right up there with “write what you know.” Spare me. Now, on the surface, I might sound a little pompous. But stick with me for a sec. I am simply trying to stay true to myself. You know, like Lady Gaga.
I watched a lot of movies and television as a kid. My favorites were horror, sci-fi, and comedy. As I grew older, I came to appreciate thrillers. And in the last few years, I fell in love with Westerns. I guess I can thank Sergio Leone and Clint Eastwood for that. I also love foreign films—especially those from Japan and Korea. As you can see, my tastes tend to run the gamut. I do lean toward horror, though. In fact, my first four books revolve around zombies and demons.
Some Really Cheesy Math
Recently, I read a Wikipedia article which stated that, as of April 2017, Amazon’s Kindle Store had nearly seven million titles available in the US. Seven million! I have no idea if that number is accurate. As of this writing, my latest horror novella is at around 41,000 in Amazon’s best sellers rank for paid eBooks. Take a look.
Now, that’s a long way from the top 100, but here’s how I look at it. Keep in mind, I am terrible at math, but I think you’ll get my point. Let’s say, conservatively, that out of the 7,000,000 titles offered at Amazon, half are fiction. I’m guessing it’s more than half, but this is just for the sake of argument. So, that’s 3,500,000 fiction titles—all genres. Now, let’s say that of those, half are free due to a promotion or whatever. That brings the number down to 1,750,000 paid titles. Still with me? Okay. Out of this number—which is shaky at best—my book is at 41,510. This is the only true number based on the screenshot above. So, that means Come As You Are is in the top two percent of paid books. Now, as I said, this whole thing is pure speculation. But at least it’s the kind of voodoo economics that lets me sleep at night. Know what I mean?
Style as Brand
What I am saying is, despite me writing what I want instead of chasing some fad because some expert told me to, I managed to get my book pretty far up the chart. Okay, I’m no Stephen King, but who is? And another thing, let’s forget about the stupid ranking for a minute. What’s really interesting about this exercise is that there are real readers out there who seem to like my work. And that’s what it’s all about, isn’t it? Getting people to read your book. It’s about creating a brand through your personal, one-of-a-kind writing style and doing your best to let those folks who enjoy that sort of thing find out about you. It’s what I strive to do every time I sit at the computer and type out another sentence.
The truth is, I currently have more ideas for novels that I could ever possibly write in this lifetime. But I promise you, the books I do manage to write will be always good. Otherwise, I won’t publish. And you may not always like the genre. For example, I’ve been toying with a time travel story—not because time travel is popular, but because I have what I think is an interesting idea and want to see it come to life. What I’m hoping is, there are readers out there who will fall in love with it. You never know.
If I had to leave you with one piece of advice, it would be this. Don’t write what you know. Instead, write what keeps you up at night—something that’s burning a hole in your gut and giving you nightmares until you commit it to the page. In other words, write the thing that comes out when there’s a gun at your head.
1.) For writers: Have you built your brand on a single genre, or are you comfortable pursuing interests outside the genre?
2.) For readers: Do you prefer authors who stick with a single genre, or are you more interested in the author, no matter the genre?
Links for Steven: