Anne Hawkins is an agent with John Hawkins & Associates, which was founded as Paul Reynolds Literary Agency in 1893, and makes it the first literary agency founded in America.
Anne is not only a highly respected, and beloved agent with a list of best-selling authors in her stable. She is a consummate professional with impeccable instincts, a devoted advocate for her authors, but she’s also a blind hoot. It is with great pleasure that I welcome Anne here as my guest on The Kill Zone.
John Ramsey Miller
Why do Agents Turn Down Good Books?
By
Anne Hawkins, Literary Agent
John Hawkins & Associates, Inc.
Rejecting authors’ projects is one of the least pleasant aspects of my job. It’s no fun to feel that I’ve ruined someone’s day, even though I always try to be gentle and courteous. How much nicer it is to call or e-mail and say, “I love what I’ve read. Please send more.”
Of course, the most common reason for rejection is a perceived lack of quality, a natural reaction to a misbegotten query letter or sloppy sample pages. Sometimes, however, I have to turn down projects that are actually quite good. Subjective judgment plays a large role in that sort of decision, but so do other business considerations. Let’s take a look at some of the factors that influence an agent’s choice of books for representation.
PERSONAL TASTE: A literary agent sinks or swims professionally because of her taste in books. This taste impacts the kinds of books she represents (her list), her contacts among editors and publishers, and ultimately her success in the business. Good agents learn to trust their taste and only represent projects that inspire them, because those are the books they’re likely to sell.
Most of us concentrate on the areas we enjoy and where we consequently have the greatest knowledge and expertise. If we don’t “get” it, we don’t handle it. You may be the next Dr. Seuss, but if the agent you query doesn’t fancy children’s books, she’ll almost certainly turn you down.
Authors can minimize this kind of turn-down by researching the kinds of books each agent does represent. Jeff Herman’s GUIDE TO EDITORS, PUBLISHERS, AND LITERARY AGENTS (most recent edition) is the premier print resource, since each listed agent states specifically the sorts of books she does and does not handle. Some of the best on-line resources are the searchable databases on Authorlink.com, Publishers Marketplace.com, and the Association of Authors’ Representatives (AAR) website. Sad to say, certain other writer-friendly sites perpetuate information is that is either out of date or downright wrong. (One has me listed as a top agent for horror fiction, even though I have never represented a single book in the genre.) There is good information on the internet, but do yourself a favor and cross-reference. Don’t rely on any single source.
PASSION: For me to take on a new book by a new author, especially a novel, I simply have to love it. It’s not enough to “like” it or “admire” it or consider it “salable”. We’re talking about real passion here. Even at the very beginning of the submission process, editors can sense when the agent is on fire about a book — and the feeling is contagious. Chances are, that’s the book the editor will choose to read first. Later on after the sale, down the long, bumpy road to publication, an agent needs this kind of wild enthusiasm to continue to be a strong and persuasive advocate for the author and his work. “Lukewarm” just won’t go the distance.
KNOWLEDGE OF MARKET: An agent needs to keep track of the markets for the kinds of books she represents. This knowledge may be as general as the track record of an entire genre or as specific as one publisher’s immediate needs. In short, agents need to know what’s hot — what’s not — and who’s looking for what. Market factors are a huge topic, so here are just a few examples:
Publishing is in the business of selling books, lots of books. If an agent wants to place a book with a major publisher, she has to believe that book has the potential to attract a substantial number of readers. If she judges that its market is too small or too specific, she’ll most likely decline.
The existence of a recent, successfully published book (or books) can make a similar project extremely hard to sell. Even if your book is better, somebody has beaten you to the punch. The concept is no longer “new news.” This is particularly true for non- fiction, but it applies to novels as well. If the market appears saturated with a certain kind of book, an agent will be reluctant to take on a new project in that category, knowing that her chances of placing it are slim.
Sometimes, an agent will know that the market for an entire genre is on the decline, so she’ll be hesitant to take on any book of that sort. At other times, a market will be on an upswing, so she’ll be champing at the bit to land an author in that genre. Historical fiction, for example, was a tough sell for many years. Recently, however, its popularity has surged to the point that agents who wouldn’t have touched the genre five years ago are now actively looking for it.
EDITORIAL CONTACTS: To put it bluntly, if an agent doesn’t know the right editors for a book, she has no business representing it. From time to time, every agent reads a wonderful project that she has no clue how to place. Believe me, she’s doing the author a favor by declining.
Here’s why. As a general rule, an agent can submit a project to a particular publishing imprint once — and only once. If the original editor declines, it’s very difficult to get another editor at that house to reconsider the book. Obviously, the key is to get the submission into the hands of the right editor the first time around, since you usually don’t get second chances.
SUITABILITY TO GENRE: Some kinds of books have specific conventions as to format, word count, style, content, etc. If a book strays too far, it may be unsalable – no matter how good it is. Of course, authors can cheat this unhappy fate by doing some homework on the particular requirements of their chosen genres.
Mixed genre books are another dicey situation, since an agent or publisher needs to feel that there is a definable market for a particular book. When an agent reads a book that is “kinda mystery, sorta horror, with strong romance and science fiction elements,” she’s going to wonder just who the audience might be. Projects like this have a history of falling through the cracks in the marketplace, so an agent will have to think long and hard about her chances of placing it.
LENGTH: A related subject is the matter of length, or word count. For adult fiction, most books range from around 70,000 to 130,000 words in length. There are exceptions of course, but very short or very long novels can be problematic to sell because of pricing, production, and distribution issues. In the case of books for children and young adults, the length must be appropriate for the targeted age group. There’s a bit more leeway for certain kinds of non-fiction, but even there inappropriate length can be a deal-breaker.
AUTHOR: Generally speaking, an agent takes on an author and his project because she is interested helping him build a long-term career. This is almost invariably true for fiction, where the name of the game is to increase readership over the course of many books. Agents may shy away from a novelist whom they believe to be a “one book wonder” because of the enormous investment of time and energy for only a single book. (This is not necessarily true in non-fiction, where one-off books, such as celebrity biographies, are more common and can be quite profitable.)
It goes without saying that if an agent has reason to suspect that an author might be the “client from hell,” she’ll have to carefully consider whether representation is worth the hassle. Then again, everybody’s different, and what’s poison to one agent may be ambrosia to another.
CREDENTIALS AND/OR PLATFORM: For certain types of non-fiction, an author needs relevant professional or academic credentials. For example, to write a credible diet book, it’s best that the author (or co-author) be a physician or a nutritionist with demonstrated knowledge and experience in the field. Agents know that publishers aren’t likely to go out on a limb with a book that can’t speak with some kind of authority.
“Platform” is a different animal. It’s usually defined as the existing audience that an author can bring to his book. Authors often develop their platforms through such vehicles as speaking engagements, syndicated columns in magazines or newspapers, media exposure, or a very strong internet presence. Platform is essential to selling some kinds of nonfiction. Without it, an agent will surely turn down the project, no matter how good it may be.
CONFLICT OF INTEREST: Weirdly enough, this situation comes up much more frequently than anyone would suppose. If a new author approaches an agent with a project that is uncannily similar to one she’s currently representing, the agent has to turn it down. There’s simply too great a chance for misunderstanding or possible legal action if one author suspects that his agent has discussed his ideas with a competitor. This is the kind of situation that can ruin an agent’s reputation, and no book is worth that.
SUITABILITY FOR AGENT/AGENCY: This is somewhat of an odd-ball issue, but it does happen. Once in a great while, an agent will have to turn down a project simply because representing it could cause hard feelings among her established clients or publishing contacts. To use an extreme and fictitious example, let’s say that an agent does a lot of business in the Christian publishing market. She’d be hard pressed to take on a book with raunchy or irreverent content that would be deeply offensive to the authors and editors with whom she works every day. Most of the time, agents are pretty eclectic in the projects that they choose — and authors and editors accept that — but there are some lines that just can’t be crossed.
IN CLOSING: Good books draw rejections for a variety of reasons, and many of these reasons have nothing to do with the quality of the work. I know for a fact that I have has turned down books that other agents subsequently took on and sold. Then again, I’ve had some major successes with books that quite a number of my colleagues had previously rejected. If a book is truly outstanding, it’s only a matter of time until the right agent steps up to the plate and offers to represent it. Don’t give up too soon!


