I’m traveling today through another dimension, a dimension not only of sight and sound but of mind. A journey…wait a minute. Let me begin again. I kind of feel the way that I did the first time I walked into a Rocket Fizz store a couple of years ago and saw all sorts of different brands of candy that I hadn’t seen the 1960s. I’m not talking about candy, however. I’m talking about books. To be more precise, I’m talking about buying books through the mail, long before something called “Amazon” became a business.
This feeling occurred while I was trying to decide what to write about for my blog post this morning. That would be the one you are reading right now. I had four — yes, four — different topics going but they all each and all kind of meandered into nowhere. I got on a tangent involving how the science fiction genre has changed and got nostalgic for The Science Fiction Book Club (SFBC). Those of you of a certain age will remember book clubs. There was Book of the Month Club, SFBC, and the Mystery Guild (MG). There might have been a club for romance books as well. I belonged to the SFBC for almost fifteen years, from the mid-1960s to the early 1980s. It was easy to join. You perused an ad insert— usually in a science-fiction magazine — tore it out, filled out a membership card, selected a certain number of books for a few dollars plus postage, and mailed it and your check to the club. You agreed to buy two or four books at the regular price sometime over the following two years. Every three weeks or so you were sent (there was no email in those days, no Amazon, no internet, no cable television) a catalog offering two feature offerings, a backlist, and a few exclusive three-in-one volumes or some such thing. If you wanted the two feature books, they made it soooooooo easy! You didn’t have to do anything! You just waited and the SFBC would send you the books. If you didn’t want one or both of them, however, the cat was on your back to send a pre-printed card back by a certain date, affirmatively stating that you didn’t want the books. The card also gave you the opportunity to order other books if you wished. It was kind of an honor system. It was cool, but it was also a bit of a pain to send the cards in on time. If you didn’t do so for a couple of months your front porch soon resembled that of Mickey Mouse’s in “The Sorcerer’s Apprentice,” except with books instead of brooms. I kind of lost interest in the whole concept when the science fiction genre began to change and while the idea of The Mystery Guild was intriguing I was kind of sour on the whole mail order thing. I could pretty much get whatever I wanted from bookstores. I quit hearing about book clubs and the like in the 1990s and assumed they had gone the way of the phone booth.
And I was wrong!
I discovered not one-half hour ago that the SFBC and MG have bravely and mightily soldiered on, in updated fashion. They both have changed a bit. No more catalogs, and no more honor system (you submit your credit card information when you join). They do have a couple of enticements to get you to join and to remain a member, and, most importantly, to continue buying books. I have to give them credit for staying with the mail order game for books. I mean, after all, that they had a hand in creating the concept of books and with The Book of the Month Club more or less ruled the territory, until ol’ Chrome Dome from Seattle,, genius that he is, kind of moved in and took over the sandbox. Both clubs continue to stake out their genre niche, however. You can access the Mystery Guild website here and the Science Fiction Book Club website here.
I’m kind of wondering…why don’t more readers talk about this? Why don’t I see more of a MG presence at reader/author conventions like Bouchercon and Thrillerfest? Or are they there and hide when they see me coming? Is the fact that these businesses have continued to operate well known to everyone but me, kind of like the Channel Zero anthology on the SyFy Channel? And…if you don’t feel like answering those questions…tell me if you would one or more things that you loved as a child (or teenager) that you thought was gone forever, but have discovered is still around. Please. And thank you.