Tales of an Author Event
Terry Odell

This past weekend, I had the opportunity to participate in a library’s annual “Mountain of Authors” event. I’ve been part of this event for quite a number of years, but this year, things were different. There was a new event organizer, which might have accounted for some of the changes, but I doubt she was working alone.

In the past, as in this year, the event includes two programs: a panel discussion and a keynote speaker with time in between to encourage library patrons to visit the authors’ tables. It takes place in the library’s meeting room and is open to the public at no charge. Tables for authors who’d been approved to participate were set up in the periphery of the room. My guesstimate, since I never actually counted the tables, was somewhere in the neighborhood of thirty author tables. They also used to include lunch for the authors, given the event ran from noon to five, not counting setup and breakdown time. This year, only water and a couple of packaged snacks.

Also this year, they decided to accommodate more authors. Authors were also permitted to bring their own tables, which increased the number of participants even more. Over eighty. And they spread them out through the entire upper level of the library, which is a huge space. A few authors were inside the program room, but most tables were set up outside the venue, including mine. My guess is traditionally published authors got priority for premium space, but that’s just a guess. Given that was one of the questions on the application form, I’m calling it an educated guess.

They tried to assign tables based on genres and my space was in the “Mystery Authors” section. That being the case, I decided to focus on my Mapleton series when deciding which books to bring. When I checked my inventory, I realized I had only the three newest Mapletons, so I added some stand alone romantic suspense books as well.

Events like this are a time investment. It’s an hour drive down the mountain for me. Then it’s unloading everything and setting up my table. The program was scheduled to start at noon, and I arrived at eleven to set up. My assigned section turned out to be in an area adjacent to … nothing. A couple of activity rooms, but nowhere near any books, which is what library patrons are most interested in. Thus, there was very little traffic to the tables in that section, and what traffic there was consisted primarily of the other 79 authors wanting to see who was there, say hi, get ideas for their own tables.

Many of us were repeat attendees, so it was nice to see familiar faces. It was nice to chat with the authors on nearby tables. The author to one side of me was there with his first book and were excited to go to events. They had a huge stand up banner with quotes of all the great reviews his book had gotten. His wife was the “talker-upper” and did the book pitching.

On the other side of me was a man who’d brought the most recent book in his series because it was the only one he’d indie published and the only one he could get copies of. His table was the first one on our side of the “aisle” and as people entered, he jumped up from behind his table and walked up to everyone coming in, and gave his sales pitch. I got the feeling that a lot of those people felt they were being encroached upon, so I stayed behind my table and, after they’d left him, invited them to partake of some of my swag to get a conversation started.

The types of people I encountered,no different from those I’ve encountered at every event I’ve ever been part of:

• “If I make eye contact, I’ll have to buy something, so I’ll scan the table and walk by.”
• “I like these books, but I didn’t bring any money today.”
• “Do these come in ebook?”
• “Can I get it in audio?”
• “I need to check all the tables before I buy anything.” (After reading the back cover copy on every book I had on display).
• And then there was the guy who wanted to read a sample, so he picked up the book and opened it to a random page about 1/4 of the way through. So much for hooking readers on page one!

On the bright side, nobody asked where the restrooms were.

My overall takeaways?

The setup was too large, and some areas were VERY low traffic.

People who come to libraries tend to borrow books, not buy them, which was no different this year. Attending these functions is more about meeting people, getting your name out there.

Chatting with people instead of staring at a computer screen is a healthy change of pace.

Did I sell any books? Yes. Two of my stand alone romantic suspense books, so if you’re all about the money, this was a loss. On the other hand, people did pick up my post it notes and business cards, so my name is in front of a lot more people.

The author and wife pair sold one. The get up and grab-’em guy swapped books with another author and I think he had one sale. What was interesting was one woman he’d approached had been an exchange student in the town in Italy where one of his books was set. He didn’t have that book with him, but she went to the nearest Barnes & Noble and bought it, then brought it back to the venue so he could sign it.

Would it have been better had my table been somewhere else? Maybe. Peeking into the program room showed mostly empty seats, so maybe the program wasn’t a draw to begin with. The other side of the library (where the books are) might have been a better location.

Would I do it again with the same setup? I don’t know, but I have a year to think about it.

What about you, TKZers? Any stories to share?

Find me at Substack with Writings and Wanderings

Deadly Ambitions
Peace in Mapleton doesn’t last. Police Chief Gordon Hepler is already juggling a bitter ex-mayoral candidate who refuses to accept election results and a new council member determined to cut police department’s funding.
Meanwhile, Angie’s long-delayed diner remodel uncovers an old journal, sparking her curiosity about the girl who wrote it. But as she digs for answers, is she uncovering more than she bargained for?
Now, Gordon must untangle political maneuvering, personal grudges, and hidden agendas before danger closes in on the people he loves most.
Deadly Ambitions delivers small-town intrigue, political tension, and page-turning suspense rooted in both history and today’s ambitions.

Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.”