by Clare Langley-Hawthorene
www.clarelangleyhawthorne.com
My husband and I were walking with out boys to our favorite coffee shop – Peets in Berkeley when we saw a model T Ford parked on the road in all its early glory. The boys were (of course) fascinated but seeing this anachronism made me reflect on the world today – the model T Ford converted what was a luxury that few could afford into something attainable to ‘the masses’. Now GM veers towards bankruptcy…hmmm…what’s wrong with that image? Publisher’s today are hardly on the verge of bankruptcy but GM’s position makes you think – GM once had over 50% of the US market share but they failed to see change coming and didn’t adapt to the market in time…
So what about the publishing industry (not known for being fleet of foot at the best of times)?
Are we in danger, just as the auto-makers are, of failing to see our own redundancy? Failing to heed the warning signs? What about the publishing industry as a whole – are they equipped to cope with the changing market – hell, are they equipped to cope with the changing world?
I have a biography on the man who established my own publisher – Penguin – who strived to bring (affordable) literature to the masses but now we have a system in which a few major players dominate and the lure of what is ‘affordable’ and ‘accessible’ as lost some of its attraction. If it’s all about the bottom line, you have to wonder, how do publishers survive and how will they survive into the future? Are they merely waiting for the next Dan Brown to deliver his manuscript? Are publishers (the way we know them) going to rise and fall on the fortunes of the few at the top? Will there even be a ‘reading public’ in twenty years or are we just kidding ourselves? I have to admit that most of my readers are well into their 40’s, 50’s and 60’s (and beyond) – so what happens when those who buy the books are no more? How will the industry adapt so my children will be as excited about books (in whatever form they may be) as I was?
We certainly live in interesting times – so what do you think? How will the publishing industry adapt to survive in the future? How will writer’s adapt – hell – how will we even survive???







