One of the words I’ve been repeating in my works lately has been “dark”. You know, the man swung his dark gaze her way. He wore a dark suit. He had his dark hair brushed back over a wide forehead. Shadows darkened in a corner as he gave her a dark scowl.
Ouch.
This can be considered lazy writing, except I hadn’t even been aware of this fault until I ran one of the self-edit programs described in my personal blog at http://bit.ly/12iU9nZ. I embarked on a search and find mission to replace as many of these weak terms as possible.
Let’s start with clothes. Face it, men wear dark suits. To get a better idea of colors, I accessed this website: http://lawyerist.com/suit-colors-for-the-clueless/. Ah, now it became clear which colors are popular for men and suited to business. My descriptions of dark suits changed to black, charcoal, slate or navy. That’s a lot better than “dark”, isn’t it?
If you want to get even more particular, go online to a department store site like Macys.com and put in the search feature “suits, “blazers”, or “sportcoats” and you’ll get a wide variety of colors.
What about the character who has dark hair? Is it black or dark brown? Check this reference:
http://en.wikipedia.org/wiki/Human_hair_color. Instead of black hair, give your character raven, ebony, or onyx hair. Varying the descriptions adds spice to your story.
Also watch out for redundancies like dark shadows & dark scowl. Both of these work well without the “dark” element.
Despite its ambiguity, this word is popular for movies. Witness Batman’s The Dark Knight; Thor: The Dark World; and Star Trek into Darkness.
The filmmakers can get away with it, but as a writer, you cannot. What other ambiguous words like this might you want to change?

