Selling Those Used e-books
Drop that polysyllable!
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| Source: The Onion |
Last year The Onion referenced a new “feature” in Microsoft Word: a squiggly blue line which alerts the writer when a word is “too advanced for a mainstream audience.”
Okay, so the squiggly-line thing was just an Onion joke. But I think writers actually do feel pressure to choose simple words to avoid alienating readers.
Here’s an example: A few months ago, after reading my manuscript to my writer’s group, I got a quizzical reaction to the word “fortnight.” No one knew what it meant (a unit of time equal to 14 days.)
Our group is made up of well-educated, professional people, so I was stunned that no one had heard of the word. Granted, fortnight is primarily used in Britain and the Commonwealth countries, rarely in the US. But still.
Grudgingly, I rewrote the line to use “two weeks” instead of fortnight. But the new version seemed flat. So I changed it back. (And anyway, my character has a British boyfriend, so there!)
I don’t intentionally reach for “big” words to impress people. I select words for precision and rhythm. The best backhanded compliment I ever got was when a manager said, “You use big words, but unlike most people, you sound like you know what they mean.” Uh, yes.
The first external pressure I got about vocabulary took place when I was writing Nancy Drews. The writers were discouraged from using words that might lose the young readers. I think that’s a mistake. When I was reading Nancy Drews at age ten, one of my biggest joys was to discover new words. To check the kinds of words I looked up back then, I went back to my ancient copies of ND; I found the word “portend” on the jacket copy of one book. Portend! What are the odds that portend would make it into contemporary versions? Nada much.
Gradually over the years, vocabulary-stretching seems to have become less popular. If the “mainstream audience” doesn’t know a term, the thinking goes, it must be a reader turnoff. Some writers self-police by avoiding the unfamiliar.
Maybe this trend will go away with the advent of ereaders with built-in dictionaries. Or maybe there’s no trend, and I’m off base. So tell me: Do you feel pressure to rein in your vocabulary in your writing? Do you shy away from using a perfect word because you fear you might lose a reader?
Tag Line Haiku
Ah, the tagline…how I love it. For those of you who don’t know, a tagline is that little nugget on a book cover (or movie poster) that serves as a branding slogan, that memorable phrase that persuades you to buy the book (or purchase a ticket to the movie). The following are a few of the most famous cinematic taglines:
- “In space, no one can hear you scream.” -Alien
- “Just when you thought it was safe to go back in the water.” Jaws 2
- “There can be only be one. -Highlander
- “One ring to rule them all.” -The Lord of the Rings
- “The truth is out there.” – The X-Files
One thing most people don’t know is that authors rarely get to choose their own taglines. So far, my books have been graced with the taglines, “Anyone can end up in the…BONEYARD,” and “We are our greatest enemy.” (THE GATEKEEPER). My latest release, DON’T TURN AROUND, actually had the tagline changed once some of the top buyers weighed in on it; we ended up with, “Off the grid/On the run” (which I love).
It struck me, as I recently perused the vast array of titles at my favorite independent bookstore, that there’s a game in here somewhere. A way, if you will, to combine two of my favorite things: taglines and haikus. And you’re all invited to participate.
Just so we all understand the rules: a haiku is, according to the standard definition, “A Japanese poem of seventeen syllables, in three lines of five, seven, and five.”
For the sake of simplicity, feel free to combine book tag lines with film tag lines, if they seem to belong together. But make sure to attribute the tags to the appropriate sources.
I’ll be composing my haiku with a nod to some of my favorite titles (I excerpted the first part of the tagline when necessary; feel free to do the same).
Have fun, I can’t wait to see what you all come up with!
Past evil still lives.
Beauty is only sin deep.
Everything ends here.
(Respectively, Heather Graham, THE UNHOLY; Ken Bruen and Jason Starr, SLIDE; and Patrick Lee, DEEP SKY.)
On a side note, if you’ll permit a digression: my publisher is currently giving away galleys of my upcoming release, DON’T TURN AROUND. There are a few different ways to enter, and each only takes a few minutes.
On Twitter, just retweet this:
@EpicReads Off the grid. On the run. DON’T TURN AROUND by @michelle_gagnon http://vsb.li/zJ3A8c RT for a chance to win!
On Facebook, Like this page.
And/or on Goodreads, Click here to enter.
Feel free to forward to anyone who might want a free book!
Scene Scouting: On Location or Wikipedia?
From the ITW Debut Author class of 2012-2013, TKZ welcomes Brian Andrews as our guest blogger, here to discuss one of my favorite topics, researching location. Enjoy.
Everyone has heard the old real estate adage, "What are the three most important factors to consider when buying property? LOCATION, LOCATION, LOCATION. As a thriller writer, I spend a great deal of time mulling over location… scene location to be precise. Why? Because selecting a scene location is like deciding whether to bake brownies using oil, or substituting applesauce instead. Sure, the applesauce brownies are low fat, but they lose that authenticity that makes a brownie taste like a brownie. Wikipedia is applesauce. The queasy, weak in the knees sensation I felt leaning against the metal railing on the Key Bridge, as I imagined what it would be like to jump into the grey-green water of the Potomac River flowing eighty feet below… that’s baking brownies with oil.
When I travel for my "day job", I’m always scoping out locations for future scenes in future novels. My motto has become: Don’t force a location into the story, take the story to the location. Recently, I had a business meeting in Paris, which afforded me one free morning to play tourist. When my Parisian host asked me what I would like to do, I replied, "Take me to the creepiest place imaginable." And so he did. The Catacombs beneath Paris hold the remains of over six million Parisians. The walkways are lined with bones. Femurs and skulls are stacked 2 meters high and used to decorate this dank and disturbing underground labyrinth. It was described to me as "romantic macabre." No arguments there. When I finally stepped out of the Catacombs and back into the warm Parisian sun, I knew with certainty that characters of mine will someday find themselves in this location.
What is your favorite scene location in a novel, or in real life?
Midwest born and raised, Brian is a US Navy Veteran who served as an officer aboard a 688 class nuclear submarine in the Pacific. Brian lives in Tornado Alley with is wife and daughter. His debut thriller, THE CALYPSO DIRECTIVE, was recently released. Brian is a member of the ITW debut author class of 2012/2013 and lifelong fan of the thriller genre.
Say hello to Brian on Facebook at: www.brianandrewsauthor.com/facebook
A collective Primal Scream
I have a close relative whom I’ve loved dearly for nearly half a century. It was only after we became social media friends, however, that I discovered she is an avid partisan. Make that rabid partisan. Whenever I open Facebook, my Notification globe bleeds red with urgent missives–it’s her daily in-flow of videos, cartoons, and other headlines designed to enlighten me about the hanky-panky of political evil-doers.
Other friends and family proselytize across a spectrum of political thought, and beat the drum for pet causes. One matriarch frequently emails me jokes making sport of one candidate in particular. (She knows I like the guy, so I have to assume she’s being passive aggressive–a common, if somewhat unlovable, trait in my family.)
I used to get irked by the chatter. Sometimes, especially when someone forwarded me a particularly outlandish bit of Internet lore, I’d retort with articles of rebuttal, or a link to Snopes.
Now I’ve changed my thinking. It’s been a rough week for America, and we’re heading into a hotly contested political season. People are cranky.We’re not just cranky at the other guy’s candidates. We’re pretty much ticked at our own candidates, too. Everyone’s upset about different things, and no one is coming up with great solutions. Or any solutions.
When I was at Wellesley years ago, we had a biannual tradition known as Primal Scream. On the eve of final exams, we’d run through the hallways collecting haggard, haunted-looking freshmen. We’d gather them on the roof of McAfee Hall and tell them to scream. Just scream as loud as you can, we said. Get it all out. There we’d stand, 40 or so young women strong, screaming from the roof at the top of our lungs. God knows what the campus police must have thought about Primal Scream. And then, slowly, we’d begin to laugh. Huge gales of giddy, exhausted, exam-demon purging laughter. Somehow cleansed, we’d return to the books.
I’m beginning to see the outcries on social media as our society’s Primal Scream. Instead of standing on a rooftop, we’re tweeting and venting from Facebook and Twitter.
Thirty-plus years ago in Paddy Chayefsky’s “Network”, an anchorman loses his cool on the air. He exhorts his viewers to get mad, throw open a window, and scream. Back in the day the idea of a raving anchorman was an absurd, darkly funny notion. Now it’s SOP. This will give you an idea: Yesterday when I was playing Howard Beale’s “Network” speech on my laptop, my husband padded through the room.
“It’s just the same old news over and over again,” he complained, mistaking Chayefsky’s Academy Award-winning speech for a cable news opinionator.
As an author, I try to curb my instincts on social media. For example, I’ll reread this post three times to make sure I’ve purged it of any identifiable sectarian tilt. But I no longer resent speechifying by family and friends. I have reframed it in my mind. I see us all standing at our windows and on the rooftops, unleashing our malaise into the dark. It might be a cleansing thing for the collective soul.
In your author role, do you steer clear of politics, religion et al online? Have you ever stepped unwittingly into a hornet’s nest by expressing a particular view?
Villains in Fiction
In the aftermath of any tragedy it is human nature to seek out a rationale – a reason or some kind of motivation – for what has unfolded. It is a basic part of a psyche, I think to try and understand human behaviour, even when it seems bewildering, horrendous and evil. Real life events, such as what happened on the weekend, are incomprehensible on so many levels and as writers we face many issues and concerns when creating fictionalized evil. We often tread a fine line between entertainment and horror as well as believability and imagination.
As writers we also have to delve into the minds of all our characters to try and understand what makes them tick, and we have to move beyond mere stereotypes, particularly when forming our antagonists.
It can often be all too easy to fall for the ‘psychotic’ serial killer or other sort of evil cliche without trying to provide for the reader a solid grasp of what lies behind this. Villains rarely consider themselves villains. Sometimes they feel justified (in their own perverted way) or compelled by something to do what they do. Unlike in real life, in fiction, we can often provide the reader with a rationale for someone’s behaviour.
So how do you create a believable villain? How do you ensure that, when it comes to the battle between good and evil, neither side slides into caricature? I’ve been thinking about this a lot in my current WIP and I have some to a few conclusions (or observations, at least) as I go through this process:
1. Characters don’t think they are dumb so don’t make them do ‘dumb’ things just because they are (cue manic Dr. Evil laughter) the bad guy.
2. Don’t fall into the trap of making evil generic. For every character there needs to be a specific reason, cause or motivation for his or her behaviour. The more specific and believable this is, the more believable a character will be.
3. Give you villain a clear objective. I’m not a big fan of the psycho who just seems to do stuff because he is, well, ‘psycho’ – this always seems to the to dilute the power of having an antagonist.
4. Think as much about the back story for your villain as you do for the protagonist of the story – this will ensure the character behaves consistently and with clear purpose. It also helps you avoid falling into a cliche if you have a fully realized back story.
So how do you approach the process of creating villains? Are there any ‘evil doers’ in novels that strike you as the ‘dumb and dumber’ of their kind? What about the most chilling, compelling and believable villains in fiction?
It’s No Longer an Either/Or Publishing World and Other Notes from ThrillerFest
We Will Read No Book Before Its Time
Reader Friday: Questions for TKZ?
Hey guys, it’s Reader Friday, and we want to know what’s on your mind. Do you have any burning writing questions you’d like to ask the TKZ’ers? Post ’em in the comments. We’ll be monitoring the blog today, and will update it with answers. (Of course, you can ask non-writing questions too, but your results may vary!)
Meanwhile, let’s play a game we haven’t played in a while. Grab the closest book to you right now. Not the best selling book, or the most impressive, but the closest one. Now turn to page 67. What is the third sentence on that page? Post it in the Comments, and we’ll try to guess what book it’s from. Or if we can’t, we can make up a title! Whoever posts should come back later in the day and reveal what the title is.
Here’s one to start:
“I will never forget that moment.”




