Writer Drops a Toad on Agent

It was the closing day of a writer’s event. At the end of a breakfast session, an agent and a writer were wrapping up a session about the ongoing changes in the publishing industry, and how those changes affect writers.

During the Q and A, most of the discussion addressed strategies for writers who were not yet published. I raised my hand.

“I’m wondering about writers who have already been published,” I said. “how do you think the changes in the industry are affecting our strategies going forward?”

The agent looked confused. “What do you mean?” she asked.

“Well,” I said,  “Many mid-list writers I know are interested in developing a revenue sharing model with publishers rather than signing traditional contracts. Or going the indie publishing route.”

It was as if a toad had leaped from my mouth. “Indie publishing?” the agent asked me. “You mean, self-publishing?”

“Right, but not vanity publishing,” I said, beginning to sweat. “I’m talking about writers who want to keep a greater share of revenue than they have under their previous contracts with legacy publishers.”

“Legacy publishers?” Now the agent looked truly horrified. “That word sounds like something that guy Konrath would say.”

JA Konrath, in case you don’t know, is a pioneer in self-publishing who successfully transitioned from legacy–excuse me, traditional–publishing. He’s known for criticizing the practices of publishers in his popular blog, The Newbie’s Guide to Publishing.

At this point I was prepared to dive into my coffee cup and drown myself, but the agent was just getting started.

I don’t remember her exact words, but they were something to the effect of “agents don’t want to give up their advances.”

Well, granted. But what about writers? What is best for us? 

I had unwittingly stepped into a raging discussion that’s been swirling in the media-publishing world for months. A bit of background: there’s something of a class system in the world of writing. The mega-bestselling writers are the darlings of publishers. The rest of us, not so much. Unless your first book is a monster success, you are more or less sent to the servant’s quarters. It used to be that publishers would give a writer time to develop and gain a strong readership base. That is less often  the case today. Midlist writers are being dropped; contracts are not being renewed. Advances are shrinking.

Then there’s Amazon, which offers writers–any writer–a decent percentage of each and every sale. Published writers who have been able to reclaim their backlist have been startled to discover that they can make good money from “new old” titles which had been languishing on the vine for years.  The prices for indie ebooks are being set by…gasp…the writers.  This process, along with the rise of indie publishing in general, is driving down the overall cost of ebooks.

Publishers don’t like to lower their ebook prices, and they’re fighting back. Amazon and publishers have gotten into several scrapes over pricing and distribution. Most recently, the tension boiled over into the Hatchette vs. Amazon kerfuffle. You can read more about that here. But the subtext of the fight is that journeyman writers suddenly have more options for publishing and getting paid for their work. These changes are putting pressure on the traditional publishing model, on pricing in particular.

I don’t have any strong beliefs about the merits of traditional versus indie publishing. I suspect that most published writers will become “hybrids,” pursuing the best available options. I do think that it is still better for unpublished writers to get traditionally published first–going through the process helps a writer develop her skills, learn valuable ropes, and establish a readership. But for writers who have previously been published and languished under the old system, the picture is different. If a previous book did not sell well, we’re haunted by those sales numbers forevermore. If it did sell, the publisher will collect the lion’s share of the book’s revenues, forevermore. 

At the breakfast meeting that day, the agent  wound up her response to me by saying, “You’re too early in your career to give up on traditional publishing.”

In fact,  I’m not in any way giving up on traditional publishing. As a published writer who will have a new manuscript to market in the near future, I’m simply trying to figure out the best strategy for me. Not the best strategy for the publisher. Not for Amazon. Not for an agent. If traditional publishing gives me a good deal on my next book, I’ll break out the champagne. If not? I’ll go indie. I don’t have any agenda attached to exploring all the possibilities. As they said in The Godfather, “It’s not personal. It’s business.”

The Jedi-writers Strike Back

I was happy to read that JA Konrath’s novella, SERIAL, has been the #1-Kindle Bestseller for the past nine days. (See his post yesterday).

Many of us have been speculating here about the potential impact of the Kindle on the publishing biz — now Konrath has leaped ahead and run his own home-grown publishing experiment over at Amazon. SERIAL (written under the name Jack Kilborn, penned with co-author Jack Crouch), is a free download. IMHO, the decision to make the download free was a stroke of marketing genius. The download brings with it branding and name recognition. And it’s a neat way to bump yourself ahead of the bestselling mega-authors, too.

Konrath announced the results of another Kindle experiment on his blog yesterday. Evidently in the month of May he made some of his smaller writings available for sale on Kindle. These were works he’d previously allowed readers to download for free from his web site. By selling those same works through Kindle, evidently he netted more than a thousand dollars in one month.

I was particularly interested to read about Konrath’s Kindle experiments in the wake of the recent news that scribd is now letting authors sell ebooks from the scribd site at an 80/20% revenue split. In a recent blog post, I mentioned that an established author (Kemble Scott) decided publish his latest book on scribd instead of going the traditional print publishing route. I just checked back over at scribd, and saw that Scott’s book, THE SOWER, has had 1933 “reads” at a list price of $2.00 each. And it’s only been posted a short time.

The way my fellow author friends are testing the ebook waters reminds me of that scene from Jurassic Park, where the guide tells the visitors that the dinos are testing the fences for weak links.

They remember…” he says.

A few more good pushes, and some writers might actually figure out a way to do real business in the Kindle/scribd universe. It hasn’t happened yet, but that day might be coming.

I know that in terms of relative scale in today’s publishing landscape, most writers are more like scurrying mammals than T-Rex’s. But hey, we’ve got time and evolution on our side. Give us a few years, and the whole Terra unfirma could change completely.

But that’s just what I think.

What about you?

~~~~~~~~~~~~~~~~~~~~

Coming up on our Kill Zone Guest Sundays, watch for blogs from Sandra Brown, Steve Berry, Robert Liparulo, Paul Kemprecos, Linda Fairstein, Julie Kramer, Grant Blackwood, and more.