1. Pick the exact right moment in time to start telling your story. Too soon and you end up with pages of throat-clearing. Too late and you might miss the story’s moment of catalytic power. You have to time your entry into your story just right or, like those astronauts in Apollo 13, you’ll skip off the atmosphere and bounce into nothingness.
2.  Persevere through the second act. Making it through what I call “the muddy middle” is the hardest part of writing a solid book. You have to use all the tricks of the trade to keep the story moving forward and maintain suspense. 
3. Earn your climax (ahem) and know when it’s time to leave. Deliver a resolution that is logical, fair and emotionally satisfying. But resist the temptation to tie everything up too neatly.  

“[A good opening] is not just the reader’s way in, it’s the writer’s way in also, and you’ve got to find a doorway that fits us both. I think that’s why my books tend to begin as first sentences — I’ll write that opening sentence first, and when I get it right I’ll start to think I really have something.”

King is talking about opening lines in context of his new book, Doctor Sleep. (Click here for the whole article). Doctor Sleep is the sequel to The Shining, picking up with now adult Danny. Here is the opening King came up with:

“On the second day of December, in a year when a Georgia peanut farmer was doing business in the White House, one of Colorado’s great resort hotels burned to the ground.”

“She was Lo, plain Lo, in the morning, standing four feet ten in one sock. She was Lola in slacks. She was Dolly at school. She was Dolores on the dotted line. But in my arms she was always Lolita.” 

“It was a dark and stormy night; the rain fell in torrents — except at occasional intervals, when it was checked by a violent gust of wind which swept up the streets (for it is in London that our scene lies), rattling along the housetops, and fiercely agitating the scanty flame of the lamps that struggled against the darkness.” 

“It was such a beautiful night; the bright moonlight illuminated the sky, the thick clouds floated leisurely by just above the silhouette of tall, majestic trees, and I was viewing it all from the front row seat of the bullet hole in my car trunk.”

Here’s the winner in my favorite category, Vile Puns:

“What the Highway Department’s chief IT guy for the new computerized roadway hated most was listening to the ‘smart’ components complain about being mixed with asphalt instead of silicon and made into speed bumps instead of graceful vases, like the one today from chip J176: “I coulda had glass; I coulda been a container; I coulda been some bottle, instead of a bump, which is what I am.” 

She strutted into my office wearing a dress that clung to her like Saran Wrap to a sloppily butchered pork knuckle, bone and sinew jutting and lurching asymmetrically beneath its folds, the tightness exaggerating the granularity of the suet and causing what little palatable meat there was to sweat, its transparency the thief of imagination.