by James Scott Bell
@jamesscottbell
Two things caught my eye this week I think you should know about.
1. The End of the Noncompete Clause?
Traditionally published authors authors take note (and discuss with your agent): The Federal Trade Commission has issued a rule banning noncompete clauses. Under the rule, existing noncompetes for the vast majority of workers will no longer be enforceable after the rule’s effective date on Sept. 4, 2024.
The Authors Guild applauds the rule:
The Authors Guild has long objected to non-compete clauses and advised their removal in our contract reviews. These clauses, which are purportedly designed to protect publishers’ investments by preventing authors from selling the same or substantially similar work to another publisher, are often too broad. Authors are routinely asked to agree not to publish other works that might “directly compete with” the book under contract or “be likely to injure its sale or the merchandising of other rights.” Even more broadly, they may be asked not to “publish or authorize the publication of any material based on the Work or any material in the Work or any other work of such a nature such that it is likely to compete with the Work.”
Such open-ended non-compete clauses can prevent authors from pursuing other writing opportunities. If a new project even arguably deals with the same “subject” as the book under contract, the non-compete can be invoked to prevent an author from publishing elsewhere. For writers specializing in a particular subject, this could be career-derailing.
Certainly an author shouldn’t “compete” with their trad book by, say, self-publishing a similar book in the same season, etc. The publisher does deserve some protection for their investment, and your full marketing effort to help the book succeed.
On the other hand, a writer should be free to make more dough without the threat of a noncompete hammer coming down upon them. Thus, I have advocated for a more specific and fairer noncompete. But that may be moot in view of this new rule.
However, keep watch, for there are grounds for a lawsuit challenging the rule. Indeed, one of the Commissioners strongly dissented:
The rule nullifies more than thirty million existing contracts, and forecloses countless tens of millions of future contracts. The Commission estimates that the rule could cost employers between $400 billion and $488 billion in additional wages and benefits over the next ten years—and does not even hazard a guess at the value of the 30 million contracts it nullifies.
His reason for dissenting is that “an administrative agency’s power to regulate … must always be grounded in a valid grant of authority from Congress. Because we lack that authority, the Final Rule is unlawful.”
We shall see.
2. Can New Writers Still Have a Career?
It is “staggeringly difficult,” according to industry vet Mike Shatzkin.
You don’t have to be an insider to know that there were 500,000 titles in English available in 1990 and that more than 20 million are available from Ingram (thanks to print-on-demand) today. And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.
In a meeting with publishing vets, he came away with this:
One agent has two clients who are successful self-publishers (there are subsidiary rights and foreign rights to occupy an agent.) Two things stood out about them. One is that they both published exclusively with Amazon, without the complement (which I would have thought would be “standard”) of also working through Ingram. The other thing was that they both started working their genres (and they publish exclusively genre fiction) in 2008 or so, before the rush of self-publishers in genres had saturated the market. So they established their brands in their genre marketplace when the competition was still minimal. The agent reports that both of these authors don’t believe they’d be successful starting to do this today.
JSB: I don’t agree with the last statement as a “rule.” The goal for a writer today is not wide distribution, but growing an “own list.” That can still be done, if the quality is there. True, the “breakout novel” is rarer than ever, but it has always been the exception. The writers who make a good chunk of change over time deliver quality product that grows a readership, which they nurture via email list and some social media presence.
It is, indeed, almost impossible to get a significant advance from a publisher unless sales are assured either by a highly branded author or an author platform of some kind that has significant promise for marketing and sales.
JSB: True that! And if that noncompete rule holds up, I would expect advances to be lower to nonexistent.
Comments welcome.