An author’s online presence has never been so important in order to sell their books. An active Instagram, informative Twitter and well laid out landing page are all perfect ways of boosting your growth. If you’re not sure how to make a website landing page, don’t worry; it’s simple, just look at bio.fm vs. Carrd for more information on the best one to use. Another great way to improve your presence while also building hype for your new books is to create book trailers.
Ever since book trailers came out, I’ve been taking notes off the writers’ loops on how to make them, what length they should be, what to include, etc. Recently, I distilled these notes into a one page outline for using Windows Movie Maker to make my own video. I’d save money if I could do it myself, right? First I began by writing the text for upcoming mystery release, Shear Murder. I made sure to use short lines and action verbs and keep it brief.
Now it was time to search for photos to match the lines. I went to my favorite site for royalty free pix at http://www.123rf.com and started adding photos to my Lightbox. This is time consuming but fun when you find the right characters and poses to suit your story.
Next comes the music. You’ll want to find a piece that evokes the feel of your story, builds tension, and has stanzas that work where you want your images or text to change. Huh? I am not musically inclined enough to figure this out. I searched through some of the sites and found some cool melodies but they cost nearly $30 each. Clearly I wasn’t looking in the right place. Now I’d have to start all over somewhere else. I tried a new site for music, but damned if I could figure out how it works. I can play the samples, but there isn’t any Lightbox. How do you acquire the tune?
This is getting too time consuming and confusing. I really wish I could learn how to do it myself, but I am ready to give up. I look through my list of video trailer producers. There’s one who offers reasonable fees if you do some of the work. No problem; I’ve already written my text and selected most of the photos. Budget is a concern, and I don’t want to spend a whole lot for an entity that isn’t proven to drive sales. Nonetheless, I’m afraid I’ll have to bite the bullet and hire someone. My time would be better spent elsewhere.
As for learning how to do a podcast next, forget it!
Produced for me by author Linnea Sinclair.
How many of you are Do It Yourselfers?