I’m pleased to welcome TKZ alumna Nancy Cohen today, as she talks about the Writer’s Learning Curve. That’s Nancy in the hot pink suit. — Elaine Viets
By Nancy J. Cohen
As we go through our journey as writers, we move from one set of learning goals to another. These may evolve over time but there’s never a lack of new things to conquer. Always needing to stay ahead in this game, we must keep up with trends in the marketplace, writing styles and marketing strategies.
When you’re starting out, you’ll devour articles on character, plot, setting and other basic elements of a novel. Once you hone your skills, you’ll narrow down your focus to a particular genre. This can take years, along with many unpublished books, notes from critique partners and rejections from editors. Eventually, if you persist, you’ll get published. With professional editorial input, your skills will keep improving until you look back on those earlier books with dismay. Now that you’re a seasoned author, what’s next?
Writing styles change as pressures from the real world influence our tastes as readers. Before technology infused recreational pursuits, people had plenty of time to read for pleasure. Long, descriptive passages and poetic prose were common. Remember those long tomes by authors such as James Michener? How many of us would pick up one to read now?
These days, readers lack the patience for long expository passages. They want white space, short paragraphs and even shorter chapters. Fast-paced stories with lots of dialogue and action will win readers over sooner than lengthy descriptions that make your eyes glaze. What was that famous line about cutting out the parts readers tend to skim past?
The advent of e-book readers has reinforced this shorter, breezy writing style. So has the “Look Inside” feature at Amazon. You need to grab a reader’s attention within the first few pages. Never mind spending several paragraphs describing the luscious sunrise and seguing into backstory about how the heroine came to be there. Cut to the heart of the story and get things moving from the start. Listen to what readers want and adapt your style if you want to attract more fans.
This also applies to the marketplace. Are cozies popular because the outside world is scary and rife with tension these days? Or are darker tales and thrillers in vogue? Do we need to steer clear of certain topics? Or can we address these issues in a timely manner in our work? Supposedly our books reflect what’s going on in society. In a pandemic, does this mean writing our lifestyle changes into our stories or carrying on as though things are normal? That would depend upon your readers’ expectations, so again, consider your audience.
By now, you’ve produced a number of published books and have learned how to manage your promotional efforts. Back in the day, this meant booksignings inside malls at B. Dalton and Waldenbooks. Then it became independent bookstores. Now it’s online events and ZOOM presentations. You have to keep up with the times in terms of marketing efforts. And when you think you have it down pat, you decide to go hybrid or indie and have to learn a whole new skill set. Nor does it ever end. Audiobook production, box sets, sales promotions, social media campaigns…the opportunities to try new things can be overwhelming. It helps to focus on one item at a time. What is it you want to learn next?
As authors, we’re on a journey that will keep taking us to new places. We always have more to learn and to achieve. Be grateful, because it keeps our minds sharp and gives us a sense of purpose each day. In this, we share a unique mindset that connects us to each other.