And who is Henry Pritchard? He is, among other things, a self-published author in the truest sense.
There is a British rock band named Temples that is currently touring the United States. They are quite popular in their native England and in Germany, and a few other places. Temples is currently attempting to replicate that success in the U.S. by climbing into a van every day or two, driving a medium to long distance, unpacking their gear and setting it up, playing a set or two at a small venue, then unplugging, loading up, jumping in the van and doing it all over again. They are assisted in this endeavor by a gent named Henry Pritchard, who is their driver and guitar tech. The latter job involves a bit of knowledge of sound acoustics, engineering, electricity, and the occasional use of duct tape and a glue gun when things go FUBAR in the middle of a hot guitar solo. It’s definitely a job for a young man who has an old and experienced soul.
Pritchard is also an author in the truest sense of that word. He writes what my daughter Annalisa calls a “zine” and I call a “chapbook” (“Oh, where did this chapbook come from?” “It’s a ‘zine, Dad.” “No, it’s a chapbook.” “No, Dad, it’s a zine.”). Regardless of what we call it (and Pritchard also calls it a zine), the title of Pritchard’s publication is applecore. It is a digest-sized paperback publication consisting of around seventy-six single-spaced pages, held together by a pair of small but sturdy staples in the middle of the spine along the crease. applecore is not entirely unlike the broadsides that Richard Brautigan used to give away or sell on the streets of San Francisco before he became unhappy and famous, or the Pocket Poets series that City Lights (the publisher and the bookstore) publishes and sells. Pritchard has been publishing it since around 2001. He’s up to twenty-three issues (which I suppose qualifies it as a ‘zine, if it’s numbered and issued on an irregular basis) as of this date. The content consists of his memoirs though he’s about ten years behind at this point (note: if you’re going to write your memoirs, start when you’re in your late twenties, so you can remember everything). Pritchard divides his first person narrative into chapters (which I believe qualifies it as a chapbook) and it’s not uninteresting. As one might expect when one hangs around with and is employed by musicians, Pritchard drinks and uh, smokes quite a bit but some interesting things have happened along the road of his life, from being unemployed to attending university to landing a pretty good gig as a band road manager.
How does one acquire applecore? While the world has moved ahead since applecore #1 was published some fourteen years ago, Pritchard is content to be very low tech in both the format and dissemination of his work. He sells issues of applecore for two dollars from the “merch” table (where one can buy music, tee-shirts, bumper stickers, and other band memorabilia) at Temples’ concerts. In a reluctant nod to the times, Pritchard also “markets” it from his Facebook account and accepts payments through PayPal through his email address. And that’s it. No Amazon, no Barnes & Noble, no Hachette. Pritchard’s other writings can be found for free on his blog, if you want to sample his work before laying down your cheddar for a physical copy.
One takes the sense from the vignettes contained on Pritchard’s Facebook page, blog, and applecore that he leads what might tactfully be called a nomadic existence, one in which a fixed abode is not an element. One also, upon reading applecore, gets the feeling that Pritchard likes it that way. He is only responsible for himself, and does not have a home or apartment which owns him. Somehow, however, moving from town to town and couch to couch, Pritchard gets it done, and gets it done pretty well. His narrative moves ever forward with occasional side trips, and friends move in and out the scenes without warning, explanation or transition. It gets confusing, sometimes, but it also puts you in the moment in the best kind of way, even if the moment occurred a decade or so ago. The important thing, however, is that he runs his whole show. There is a downside to that, of course. I doubt that Pritchard sells enough copies of applecore to earn a living; he probably clears enough to buy some liquid refreshment, or, uh some other substances (if his stories in applecore are any indication). The important thing for our purposes, however, is that he cares about his art, and it shows. He has four people proofread his work; his writing is coherent, interesting at worst and (occasionally) riveting at best. Issues of applecore don’t feature a die-cut dust jacket, but they are functional — they can fit in your pocket, and don’t crack when you sit on them — and turning a page won’t leave ink on your hands or the feeling that you need to reach for the handjel or the Phisoderm.
No, what Pritchard does is tell a story without worrying about whether he’ll get an ‘A’ or four stars from this or that reviewer. He is pleasing himself, and hopefully the reader as well. Isn’t that what it’s all about, ultimately? And getting it done? I recommend that you check out Pritchard’s blog and Facebook page, see what you think, and buy an issue or two of applecore from the guy. It’s almost four times the page count and half the price of a new Jack Reacher short story, if that puts things in perspective.
While Pritchard may be unique, and not so much off as around the radar, I don’t think that he is alone out there in the backwoods of the lo-tech, primitive do-it-yourself world. Do you know of anyone else who is doing something similar? And are you? If the answer to either question is “yes,” please let us know how we can sample the goods.