In the past, there were various reasons writers chose to publish with pen names. Evan Hunter (The Blackboard Jungle; Strangers When We Meet) always considered himself a “literary writer.” To earn some extra dough he wrote police procedurals under an alias so the critics would not look at his “serious” work with a jaundiced eye. But as Ed McBain he produced a remarkable run of noir that made him a multi-millionaire. The truth came out eventually, though Evan was probably always a little jealous of Ed.
Some writers wanted to have more books published per year than a single contract would allow. Dean Koontz at one time was writing under nine or ten pseudonyms, including a female guise. He wisely got the rights back to those early works and re-released many of them under his own name after he became a mega-bestseller.
Stephen King wrote some novels under the name Richard Bachman. He says his reason was to see if he could “do it again,” by which he meant find success from the ground floor. He wanted to show that his status as a bestselling author was not the product of pure luck. His experiment was starting to show some results until a suspicious bookstore clerk outed him. So King “killed” Bachman, which was a pretty funny way to end the line.
Then there is protection of a “brand.” Agatha Christie was hugely popular as a mystery writer. Her name on a book meant clues and suspects and sleuths. So when she wanted to do romances she adopted the name Mary Westmacott to keep readers from confusion or frustration.
My own reason for taking on a pseudonym is quite simple: I don’t want the heads of my established readership to explode.
You see, my new book is different from my brand. Boy Howdy, is it different. Imagine Hemingway deciding to write for Madmagazine––that sort of different.
But this is a book, and series, I wanted to write. Plus, I now have this added authorial benefit: I get to write as two people, which I find very cool. I will be issuing books under two names, not one.
See, I loved those old pulp days when writers like Erle Stanley Gardner (aka A. A. Faire) were turning out the work, pounding their typewriters long into the night. I always thought I’d have fit in perfectly in the 1930s writing for Black Mask and Dime Detective and then putting out novels and getting called to Hollywood and hanging out at Musso’s with Chandler and Faulkner and Ben Hecht, writing legendary dialogue for Billy Wilder and Jacques Tourneur, and talking back to Harry Cohn and getting fired, then getting re-discovered in the 60s and going legend, writing into my nineties while college kids tracked me down for interviews.
Or something along those lines. One dreams.
But this is now and I am here, and I’m just thankful I get to play in a new genre.
So what is my new name, and what is the book that will have it on the cover? Well, I write suspense so . . .
. . .I will reveal all next week.
Meantime, would you ever consider using a pseudonym? For what purpose?