E-Pub versus Indie Pub

My last topic here was on The Self-Pub Adventure. Here are my conclusions so far.

For three backlist titles in my futuristic romance Light-Years Trilogy (Circle of Light, Moonlight Rhapsody, Starlight Child), I went with Belgrave House to convert my books into digital formats. For no costs up front on my side, I had them scan the printed book, send me the file for proofreading, got a decent but simple cover, digital conversions, and all the titles uploaded to numerous e-book sites. My titles are priced at $5.00 each and I split the profits 50% with the e-publisher. They only accept works by previously published authors who have reversion of rights.

For my last remaining backlist title, I’d decided to try the indie route. One look at the Smashwords Style Guide, however, and I changed my mind. I would probably screw up my Word program forever if I followed their directions. Better I should hire someone to do the conversions than spend hours figuring this out. But once the file is ready, I’ll still have to upload it, as well as do all the marketing. 

With a cover and a conversion, this is likely to cost me up to $300…unless I stick to paying for the cover alone and uploading my doc file just to Kindle. I’ve hired a cover artist and for $125, she’ll make me a custom cover. I wanted one that’s competitive with the paperbacks out there. 

Let’s say I pay for conversions as well as a cover. If my indie published backlist book does well and I make this money back, it would be worth going the indie route again for original works. But if not, I would rather submit to a legit e-book publisher than go it alone. I’d have to give up a certain percentage of my royalties, but I need the services they’d provide. Indie authors make everything sound easy and profitable. But for how many, or how few, is that true? 

The Wild Rose Press gave me a beautiful cover for Silver Serenade, editorial assistance, digital conversions, and publicity opportunities. I get a 35% royalty for books bought at their site, where my title costs $7.00. On my own, I could be making double that amount on Amazon and control my own sale price. Yet their price point is somewhat understandable considering they have to pay cover artists, editorial, etc. as part of their publishing costs. But they also have no overhead in terms of office space, warehousing, etc. And readers want to pay $5.00 or less for an e-book.

It’s a very tough choice to make, whether to step off the gangplank on our own or swim the calm waters of having a publisher do all the work for us. You have to know what you’re taking on. But my adventure isn’t over yet. Once I get my new cover, I’ll see how it goes with uploading the file for this backlist title myself.

Here’s a great discussion on some of these topics: http://www.sfwa.org/for-authors/writer-beware/pod/

And if you’re in Florida—or not—you may want to attend this important publishing industry event: http://www.ninc.com/conferences/2011/panels.asp               
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The Demise of Mass Market Paperbacks?

by Michelle Gagnon

Recently, Dorchester Publishing, one of the country’s oldest mass market publishers, announced that it is abandoning traditional print books in favor of digital format and print on demand.

That announcement reminded me of a conversation I had with an editor at a conference a few months ago. She predicted that in the coming digital shakeup, hardcover print runs would be smaller, trade paperbacks would boom, and mass market books would vanish entirely.

I was skeptical. After all, the great thing about mass market books is that they remain almost as cheap (or cheaper) than digital downloads, and they’re ideal reading material for all of those places you wouldn’t take your Kindle/iPad: the beach, the tub, the pool. So why would this be the first format to fall to the digital ax?

The fact that Dorchester is the first to make this shift is particularly bad news for Hard Case Crime, the imprint that has revitalized the pulp fiction industry with semi-ironic works by major novelists such as Ken Bruen and Stephen King. Going digital stands in stark contrast to what publisher Charles Ardai was attempting to achieve–a return to the era of dime store novels you could tuck in your pocket. (On a side note, how ironic is it that Ardai, who made his money via the dotcom boom, is deadset on producing books in print?) In response to the Dorchester move, he’s apparently considering moving the entire imprint to a different publisher.

I was encouraged to see that in the article, a representative from Random House expressed faith in mass paperbacks. These days, most midlist and debut authors are only offered a mass market release. If that shifts entirely to digital content, it would be a shame. For me, the best part of the publishing process was the day that I opened a box to find a stack of novels with my name on the cover. I’m not sure that opening a pdf file would convey the same thrill.

So what does everyone think? Are mass markets the new eight tracks?

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