I still hear tales of authors in the old days whose work never sold impressively, but were published religiously because their words were deemed by the houses to be important to future readers and gave an author’s work deserved time and effort on their part to eventually build an audience. I don’t have to tell you that those days are, for the most part, long gone and any author’s importance to a publisher is measured strictly in units sold. The exception would be authors with exalted reputations whom a house wants to list as an author of theirs for reasons of status. Like movie studios, publishers seem only interested in books they believe will be blockbusters that will rapidly swell their quarterly numbers for stockholders. We can decry it as a shame, but we all need to understand that the world we write in is about numbers. The good old days, if they ever truly ever existed, are gone, baby gone.

By the way, it isn’t just numbers sold, but also the numbers of returns that publishers tend to go by. If you sell 50,000 copies of a first book, but they figured it would be a hunko seller so they printed 250,000 units because that was what “they” decided to print, you have failed them the worst way imaginable. And chances are that they will make you feel like a child who has disappointed his father––picture a New England Episcopal minister’s son who marries a snake-handling, poison-sipping toothless Holy roller from the mountains of West Tennessee.

Unless you are somehow able to sell a substantial number of books on your own, or if a book builds from word of mouth, the publishers won’t advertise, and if they do they will plant one ad in one spot and wonder why the advertising failed to move books. I was in advertising for many years and I can tell you that (according to some vague research we believed in) any ad has to be seen nine times to make an impression on an individual––and that’s a person who’s open to the product the ad is about. Print ads are a prohibitively expensive way to sell books, and unless you are a major best-selling author you will be lucky to get even one ad anywhere. Best-selling authors need ads only to hold their market share, so you can’t blame the publishers for putting their money where they are most likely to see results on their bottom lines. You can’t blame a business for wishing to make money because that is how everything is measured. It’s disheartening for an author to put a year of their life into a book, work to make sure it’s as good as they can make it and then watch the publisher ship it out to see what happens to it on the shelves. Even if a book wins a major prize, and gets great reviews, unless it hits their expectations, they watch it disappear after a few weeks and that’s it. It isn’t that they don’t care or believe in the book, it’s just a fact of business.

I have a great editor and a publisher I’ve been with since I started writing fiction and I know they care about me personally and want to see my career take off for all concerned. Okay, there’s some enlightened self-interest there, but such makes the world go around. I don’t mind. I am loyal to them, and they have been loyal to me. Each time I write a book I know they are watching and working hard and praying it will break out and I’ll sell enough books to make their sales team smile. I know when I fall below expectations, and I have, they are as disappointed as I am, but perhaps for a shorter time than I spend frustrated about it.

This business is hard, but I think no harder than most others. I see authors as cottage industry manufacturers working alone who make a product for a company that will refine and distribute it the best they know how. Some of us see the publishing company we’ve been with as our extended family, but unfortunately it’s not unconditional love, or life-long commitment. No matter how big your numbers are today, you are only as valuable to a publishing company as your sales sheets say you are. When you are selling big and making the lists, they dote on and pamper you, but when those sales slip, they will go to the next thing. This is true in most businesses. It’s as disheartening as discovering that the person you loved and thought you’d stay with forever has a change of heart, and falls for another, but it’s the reality.

The life of an author is hard. We work alone, are paid by the job, don’t receive insurance benefits from the company, work long hours, have no job security whatsoever, probably have little or no 401 Ks building up, and, if we are lucky manage to make a boom-to-bust living at it. But we do it for our own personal reasons, and if we complain, we know we’re wasting time we could be using to write, and that nobody outside our family really cares.

Recently a student asked me what advice I’d give an aspiring author. I said what I always say, “The writing life has its rewards for sure. Making a living doing what you love is as good as it gets. Despite highs and lows, creating stories from thin air and living with a book as you create and improve it is almost orgasmic. Seeing your books on bookstore shelves is a rush for sure, and hearing from truly appreciative readers is truly a great feeling. But… don’t become a writer if you think you will get rich from doing so. Don’t write for a living if you have a thin skin or can’t take rejection. Don’t become a writer, especially of commercial fiction, if you can’t take direction from editors and hack at your wonderful novel with a meat cleaver when it is necessary. And, if you are lucky enough to sell a book to a publisher, treat the first and each subsequent advance as though it is the last money you’ll ever see from your publisher …because it just might be.”