A Bad Idea

There is a saying in the military that there is no such thing as friendly fire. Just so; accordingly, I don’t quite know what to call, or how to classify, a recent story which is moving around literary circles; at least, I don’t know what to call it and remain polite. A “bad idea” doesn’t quite cover it.

J.A. Konrath has been one of the first authors to turn water into wine in the literal sense with respect to e-publishing. While I wouldn’t always entirely trust Joe with driving directions, he is always worth reading and yes, worth listening to, even if you don’t go along with every idea he has. Joe went from A to C without stopping first at B while figuring out how to use the new technology to not only keep his audience but also broaden it, and to make even more money while doing so. The result is that he has an almost overwhelming e-book and short story bibliography, under his own name, under pseudonyms, and in collaboration with others (most notably Blake Crouch, a master scribe in his own right). Konrath, notwithstanding his e-book success, also has an enviable backlist of physical books in print, and has also just signed a deal with a little outfit called amazon.com which is going to publish a new book of his, co-authored with Crouch, in both print (under their Thomas & Mercer imprint) and e-book format.

Now we get to the “bad idea” which I referenced above. The call has gone out on the bulletin board of one of those common interest groups for independent booksellers to 1) boycott the Thomas & Mercer imprint in general and 2) send their stocks of Konrath books back in particular. Whoever thought of this must be a descendent of the British general who during the American Revolutionary War insisted that the Redcoats attack while marching, bunched up together, in rows, the more easily to be mowed down by that aforementioned fire, friendly and otherwise. It would be foolish to do this to any author, barring evidence of the practice of pederasty or some similarly reprehensible activity; I mean, does an independent bookseller actually want to drive traffic to a local superstore by proudly announcing that they won’t be carrying a particular author’s books? It is doubly foolish to do this with Konrath, who has historically been one of the independent’s best friends. Konrath at one point in the not-so-distant-past generously laid out for one and all the manner in which he efficiently visited as many libraries and out of the way bookstores as he could on a book tour using his GPS. He also personally thanked what seemed to be thousands of librarians and booksellers, by name, at the conclusion of one of his recent novels. Booksellers, you’re gonna ban this guy? He turned one of his books into the equivalent of a sandwich board for you.

Booksellers should understand that Konrath is not the illness that threatens their business. He’s not even a symptom. He’s simply figured out a way to adapt. You should be inviting him in to sign his backlisted novels and yes, his new book with Thomas & Mercer when it is published, and to do readings (the man is enormously entertaining, even when, alas, unintentionally so) for your customers. He has the capacity to drive business into your store, not away from it. Who knows, your customers who come in to seeKonrath might buy some books by other authors as well. They’re not going to do that if you’re chasing off Konrath or any other author who has figured out a way to embrace this new medium. It’s an ancient saying, but still true: you draw more flies, and readers, with honey than with vinegar. Or boycotts.

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