Let’s revisit a little test that was first introduced at this blog by own TKZ alumnus Joe Moore back in 2010: the “Page 69 Test”.
So, what is the Page 69 Test? Quoting Joe:
(It is)…a trick to help everyone in choosing a book to read.
Picture yourself standing at the new release table in your local bookstore. You see a bunch of new arrivals. Some authors you’ve heard of, some names are new. How do you choose? According to John Sutherland, author of How to read a novel, you don’t judge a book by its cover.
Dust jackets, blurbs, shoutlines, critics’ commendations (“quote whores”, as they are called in the video/DVD business) all jostle for the browser’s attention. But I recommend ignoring the hucksters’ shouts and applying instead the McLuhan test.
Marshall McLuhan, the guru of The Gutenberg Galaxy (1962), recommends that the browser turn to page 69 of any book and read it. If you like that page, buy the book. It works. Rule One, then: browse powerfully and read page 69.
Want to try it? Grab one of your books (or a book you’re reading) and turn to page 69. Does it grab your interest? Would you buy that book, based on what’s written on page 69?