About Platforms

By John Gilstrap

In my experience, nothing triggers a panic response in an author more quickly or profoundly than the mention of building a platform. According to the social media hive mind, if a writer hopes to sell his or her first book, they must first have a strong social media platform. How, exactly, does that work, you might ask. How does one build a fan base for a product that does not yet exist?
For years, I dismissed this notion as foolishness. You write the book, you sell the book, and then you flog the book to get your name out there. It’s all common sense.
Except it’s not. I reached out to my editor at Kensington Publishing, as well as to my agent, and they both confirmed with a sigh that an evaluation of a writer’s social media platform does, indeed, play into the decision buy the rights to their work. On the positive side, both assured me that the absence of a strong platform does not work against a writer, but rather, the presence of a strong platform works strongly in a writer’s favor. So, all ties go to the strong platform.
So, this got me to thinking. What is a platform, exactly? And since it’s important to have, how is one constructed? Surely, it’s more than posting desperate pleas on Twitter and Facebook. As far as I’m concerned, people to bombard me with requests to buy, buy, buy(!) are blacklisted from my bookshelf.
I have no idea if what follows is true, but it makes sense to me. I think that people think too hard when it comes to all things platform based.
A platform is not a group that will be guaranteed to go out and buy your book. In fact, the harder you push for a direct sale, the more harm you do to your cause.
A platform is merely a group of people who are interested in YOU. Members of your church, fellow Rotarians, and book club buddies are all a part of your platform. Your poker buddies. The other workers who share your shift. At its center, building a new platform is synonymous with keeping in touch with friends and acquaintances. In the early days, it’s discomfiting to ask for email addresses, and permission to send them an occasional newsletter–too many flashbacks to the days when your college roommate got that insurance sales job right out of school. Mary Kay and Amway, too. You’ve got to get over that. True friends will understand what you’re trying to do.
So, this book is not yet done. What do you send to these people on your list? Progress updates. Here’s a little secret that’s not a secret at all: Almost everyone has dreams that they have not pursued for one reason or another. For good or ill, they will live vicariously through your journey. A blessed few will share your updates with friends who will share it with even more.
 
As you move farther down the publishing path, you’ll attend conferences in your genre, and there you will make contact with agents, editors and fellow writers who will expand your platform even wider. They may never buy one of your books, but you’ll have made connections. Even if they don’t read your genre, maybe their friend or their mother does. 
One thought about conferences. I’ve mentioned this before, but it bears repeating: When attending, try to resist the comfort of hanging with fellow rookies. Join in with the group you aspire to belong to. This is a business meeting, after all, and successful people have more help to offer than those who have not yet achieved their goals.
You’ve got to have a writer’s website. If nothing else, use it as a long-lasting repository for all those newsletters you’ve written. Make your website interesting, helpful. Mine isn’t fancy, but I think it’s entertaining. Everyone who visits it is given an opportunity to join my mailing list and to subscribe to my YouTube channel–and, of course, to buy my books. Personally, I don’t believe in a lot of flash on a website. I want mine to be informative. I don’t add to it as often as I should, but there’s still a lot there.
 
With your website in place, develop business cards. The point of business cards is less to advertise yourself than it is to receive the other person’s card in trade. When that happens, you ask, “Do you mind if I add you to my mailing list?” Ninety-nine percent will grant permission, and now you’re golden.
 
Change your email signature block. Every single email I send–irrespective of topic or recipient–closes with links to my website, YouTube channel and newsletter list.
I personally have been steadily moving away from Facebook and Twitter. Twitter in particular is a cesspool of negativity and anger. To a lesser extent, Facebook is the same way, but my timeline is a way to stay in touch with friends around the world. I’ve moved most of my most active Facebook participation over to my author page, where I talk almost exclusively about books and writing–the business side of my life.
 
Now here’s the caution: According to the various analytics, my outreach efforts reach hundreds of thousands of people every year–far more than the number of books I sell. In fact, when all is said and done, I have no evidence that any of this effort has sold a single book.
So, TKZers, what do you think? Is this what platform building is truly all about, or have I missed something/everything? I’m really curious to hear y’all’s input.
By way of shameless self-promotion, I’ve added a new video to my channel:

Running Away From Home…
It Works Every Time In Fiction

The writer must face the fact that ordinary lives are what most people live most of the time, and that the novel as a narration of the fantastic and the adventurous is really an escapist plot; that aesthetically, the ordinary, the banal, is what you must deal with. — John Updike

By PJ Parrish

The first time I tried it I was five. I didn’t get very far, just up to the shopping center where a nice sales lady gave me a lollipop and called the cops. They stuck me in the cruiser and we drove around until I recognized our house. My mom didn’t even realize I was gone. Such dangerous times back in the Fifties…

The second time I tried it was about two years later. I was mad about something, so I took the jar of peanut butter and crawled out the milk chute. But it was really cold and I couldn’t get back in, so I sat on the swing set in the backyard until my mom saw me and let me back in.

I am a wanderer by nature.  Luckily, I am now married to a man who loves to travel as much as I do.  But he still gets upset when I wander too far ahead down the hiking trail.

I am going nuts staying put. Which is why I seem to be gravitating right now to books and movies about trapped people who run away.  I am re-reading one of my favorite books right now — Madame Bovary. It’s beautiful and great for many reasons, but I am particularly drawn to the idea that Emma Rouault , before she became Madame Bovary, had possibilities. But she married a Dick Decent, and now she’s imprisoned by the walls of her house and she’s bored stiff. Her only outlets are shopping and affairs. She tries to run away. Things don’t end well.

Books about women who run away (usually to find a better version of themselves) have always appealed to me.  I loved Cheryl Strayed’s memoir Wild, about her 1,000-mile solo hike along the Pacific Crest Trail. (made into a decent movie starring Reese Witherspoon). Then there was Richard Yate’s novel Revolutionary Road, a devastating story about a couple trapped in a suburban hell. The tragic character is poor deluded April, who fails as an actress, marries for security, and dreams of running away to Paris:

“Sometimes I can feel as if I were sparkling all over,” she was saying, “and I want to go out and do something that’s absolutely crazy, and marvelous…”

Which reminds me of the line from one of the most famous runaway novels, On The Road:

The only people for me are the mad ones, the ones who …burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”

The main character Sal is depressed after his divorce and wants to run away. (Men running away in stories are seldom seen as neurotic. They are just…adventurous!) So Sal takes off with his friend Dean on a cross-country journey with the hope of finding…something:

“Somewhere along the line I knew there would be girls, visions, everything; somewhere along the line the pearl would be handed to me.”

The trapped character who runs away to find the pearl is a classic fictional archetype/trope.  I created one myself in my stand alone She’s Not There, an amnesiac who, thinking her husband is trying to kill her, takes off on a cross-country run and eventually finds the truth. And herself, of course.

These characters can be really attractive in normal times. Right now, when we all feel so confined and isolated, they might speak to us in especially powerful ways.

I’ve been watching a lot of old movies lately. I doubt the programmers at TCM realize it, but they’ve been scheduling a lot of runaway movies lately.  In just one week, I have watched Kramer vs Kramer, Under The Tuscan Sun and Shirley Valentine.

Tuscan Sun has Diane Lane, freshly divorced and pathetic, taking off on a friend’s ticket to a “Gay And Away” bus tour of Italy. There, on a “bad idea” whim, she buys a broken down villa and tries to unblock herself enough to work on her novel, which she abandoned when she got married, — even as she takes up with the juicy Marcello.

Shirley Valentine is an English matron who was a firebrand in school but life intruded. Now she’s married to a schlub workaholic husband and making cocoa for her ungrateful daughter. She spends her days in her tiny kitchen talking to the walls and staring at a travel poster of Greece. A friend drags her along on a holiday, where she meets Costas and…well, it doesn’t end the way you’d expect.

 

And then there’s poor Joanna Kramer. She gave up a promising career to marry and have a child. But she snaps one day and leaves them both, disappearing into the feminist ether until she realizes she needs her boy — but not her man.

On my last plane ride, I watched Where’d You Go Bernadette? It’s about a self-involved neurotic architect who has lost her creative heart. She hates pretty much everyone because she hates herself. Or the version of herself she has become. Bernadette is really an unlikeable character and after the first half hour, I was ready to give up and watch ESPN, but the story got better. And then really good. And the ending is terrific.

But for women on the run stories, you can’t beat the golden oldie, Alice Doesn’t Live Here Anymore. Anyone who says Martin Scorsese doesn’t get women needs to see this. Newly widowed Ellen Burnstyn packs up her surly pre-teen and heads west, hoping to make it to Monterey Calif where she will go back to the singing career she abandoned when she got married. Marooned in Arizona, she becomes a waitress and finds love in the arms of a hunky woke rancher Kris Kristofferson. But after she tells him to kiss her grits, things don’t turn out like you’d expect.

https://www.youtube.com/watch?v=2jFhv9mPqk4

Okay, to be fair, not every great runaway story stars a woman. Remember the ending of Mad Men? Poor tortured Don Draper, drummed out of the ad biz, escapes from New York and goes west of course. In an Eselen therapy session, listening to someone describe himself as food in the refrigerator that nobody wants, Don breaks down. The last image is Don seating in a lotus, smiling. Cue the music: the groundbreaking 1971 TV ad for Coca-Cola,  implying that Don will probably not escape after all.

https://www.youtube.com/watch?v=GxtZpFl3pPM

I’d like to buy the poor tired world a Coke right now.

Any favorite runaway books or movies?

 

When Corvids Go Rogue

By SUE COLETTA

The following is a true story. While reading, take note of the bracketed MRUs [Motivation-Reaction Units in red] and scene/sequel structure in parenthesis (in blue), and my unrest can double as a TKZ lesson. 🙂 We’ve talked about these subjects before. Industry professionals write with the MRU (also called action/reaction) construction without conscious thought. For a new writer, learning this rhythm and flow can be a game changer.

For the last five days I’ve been in the middle of a crow verse raven war. I love both species, but I also understand why they’re fighting. Doesn’t mean I have to like it.

It all started last Wednesday when a vicious red-tailed hawk chased Shakespeare — the runt of my beloved crow family — past the dome window in my living room [Motivation].

Big mistake. No way could I not get involved (Scene Goal).

So, I bolted outside to help [Reaction]. Allan, Shakespeare’s older brother, was with her. Both seemed exhausted [Motivation] (Scene Conflict).

I called for Poe, their mother [Reaction]. She called back, but she wasn’t nearby [Motivation]. I called again and again, each time panic rising in my tone [Reaction].

Poe soared into the yard, landed on “her” tree branch, and gazed down at me [Motivation]. I pointed over to the left and screamed, “Hawk! The babies are in danger!” [Reaction] (Scene Disaster)

And Poe took off in that direction. Seconds later, a chorus of caws erupted in the treetops. It’s not smart to anger a mother crow — any crows, for that matter. Perched atop the tallest conifer, Poe called for the rest of her murder.

The hawk froze, like, “What the heck’s going on? Did that human call for backup?”

Within moments, the rest of Poe’s family soared in from all directions and attacked. [Motivation] I stood motionless, awestruck by the intelligence of my black beauties and the bond we’ve developed [Reaction] (Scene Reaction). For any hawk lovers out there, s/he’s alive. At least, I assume so. Angry caws trailed into the distance as the crows escorted the hawk out of their territory. If you’re wondering, Shakespeare and Allan flew away unscathed. 🙂

Later that same day, my husband and I had just finished lunch when a second commotion exploded outside [Motivation].

I had no idea my day would take such an ominous turn.

When we rushed into the yard [Reaction], I found a raven with an injured wing [Motivation]. My heartstrings snapped in two [Reaction]. On one hand, I refused to sit by and let that raven die. On the other, I couldn’t blame Poe and Edgar for protecting their chicks. Ravens tend to target a crow’s nest for an easy meal.

How could I be angry over the corvids acting on instinct? If an intruder was sniffing around my home, nothing could stop me from defending my family.

Even so, I couldn’t let the raven die. I’m just not built that way.

After four hours(!) of trekking through the woods after “Rave,” I came to the conclusion that I’d never catch her (Scene Dilemma). But I had to do something (Scene Decision).

I called New Hampshire Fish & Game (Scene Goal). A large part of their job is to help wounded animals, right? Well, not exactly. Much to my dismay, their “rules” don’t apply to corvids [Motivation].

The officer’s response infuriated me [Reaction].

“Since we’re talking about corvids,” he said, “it’s best to let nature take its course. We don’t respond to these types of calls because crows and ravens aren’t endangered. Besides, there’s plenty of them in the state.” (Scene Conflict) [Motivation]

“There’s plenty of people in the state, too, but I’d still try to save a human life.” [Reaction] #BlackFeatheredLivesMatter!

Needless to say, the phone call rolled downhill from there. I was on my own (Scene Disaster). My biggest problem? How to sneak food to Rave without upsetting Poe. Which is a lot more difficult than it sounds.

I waited for Poe and the gang to make their daily rounds in search of intruders within their domain. In a country setting, a crow’s territory stretches for several acres.

Once caws trailed into the distance [Motivation], I bustled up the walkway—my gaze scanning the sky—headed toward the woods where the raven was hiding out [Reaction]. As soon as I’d hustled halfway across the dirt road, Poe rocketed out of a nearby tree [Motivation].

I tried this all damn day. And every single time she busted me. I flung up my hands and tried to reason with her (Scene Reaction) [Reaction for MRU, too]. “Listen, Poe. The raven’s no longer a threat. Can’t you please — please — leave her alone long enough for the wing to heal?”

That didn’t go over well (Scene Dilemma) [Motivation].

I tried again (Scene Decision). “Tell ya what. If you let the raven heal, I’ll reward you with a juicy steak.” [Reaction]

Better, but a little more convincing was in order. [Motivation] (Scene Goal)

“Hey, how ’bout you two come to an understanding? You’ll leave her alone if she promises not to go after the chicks once she’s airborne.” [Reaction]

Poe cocked her head, as if to say, “You can’t be serious. That’s not how this game is played.” [Motivation] (Scene Conflict)

“Fine! Then you’re just gonna have to get comfortable with me feeding her. I refuse to abide by your stupid rules.” (Scene Decision) And I stormed off. [Reaction]

Not my finest moment. Whatever. The neighbors already call me “that crazy crow lady,” so if anyone saw me arguing with Poe it wouldn’t even faze ’em.

As darkness rolled in, I lost track of the raven. There wasn’t any more I could do but pray she survived the night.

First thing Thursday morning, guess who’s waiting for breakfast? [Motivation] I brought out the leftovers from a roasted chicken [Reaction] (Scene Goal). The raven grabbed the carcass by the spine and hopped toward the woods. A few feet away she must’ve thought better of it. Stealing the whole thing could paint an even bigger bullseye on her back. Rave tore the chicken down the middle, stuffed one half in her beak, and left the rest on Poe’s rock.

I didn’t see Rave the rest of the day. (Scene Conflict)

On Friday night a tornado-like storm hit our area, complete with 50 mph winds, downpours, and lightning strikes. [Motivation] (Scene Disaster) If the raven survived, it’d be a miracle.

Eagle-eyed on the woods the next morning, I waited for hours as sunbeams speared across the grass. My beloved crows arrived on time. But no raven. Did Rave perish in the storm? In front of the window I wore a path in the hardwood floors. (Scene Reaction) [Reaction for MRU, too]

Time slogged. [Motivation]

About 10 a.m. I peeked out the window one last time before hitting the keyboard [Reaction]. And there stood Rave, well-rested, hungry, and disappointed to find the rock empty [Motivation]. The millisecond I stepped on the deck with a fresh plate of raw bacon [Reaction], Poe and the gang emerged from surrounding trees [Motivation] (Scene Dilemma).

Uh-oh, now what? [Reaction]

While I weighed my options, the crows scolded the raven from all directions. They dared not attack her, though. I have a strict “no fighting” policy, and they know it.

Thick tension engulfed the yard. [Motivation]

To create a diversion, I tossed half the bacon in the woods and half on Poe’s rock [Reaction] (Scene Decision). Which seemed to satisfy everyone. The saga, however, continues…

Thrillers Bring the Light

by James Scott Bell
@jamesscottbell

 As if things weren’t bad enough.

We’re struggling through this national shutdown and all the dire consequences thereof, and along comes exactly what we don’t need: The murder hornet!

Yes, this unsightly wasp with its ugly orange head and relatively large body mass, has arrived on our shores intent on killing innocent little honey bees and, indeed, the occasional human.

But just when we think we are in the midst of a Stephen King nightmare, along comes a hero, a savior, a defender of all that is good and decent and pure: the praying mantis!

How appropriate that the vanquisher of a grotesque insect villain should turn out to be an insect of another sort—one that humbly supplicates to the Creator before chomping the brains of its adversary.

That’s entomological justice!

Which is what mystery, suspense, and thrillers are all about. They take us through the valley of the shadow of death, toward the light on the other side.

At least, the best ones do.

That’s been the secret of the popularity of this kind of fiction since it took off in the nineteenth century. Most scholars agree that the modern mystery story can be traced to Poe’s “The Murders in the Rue Morgue” (1841). Here is the invention of the sleuth who, through the powers of observation and deduction, solves a seemingly inexplicable crime.

Which offers hope to a population that must believe, “Crime doesn’t pay.”

Sir Arthur Conan Doyle took it to the next level with the invention of Sherlock Holmes. Holmes endures, even today, not simply because of his brainpower, but because of his eccentricities. He’s entertaining as well as brilliant. He’s flawed, too, just like us. But again we see the hope that deduction brings—justice will be done.

Back here in America we took the simple mystery and transformed it through the hardboiled school of the pulps. The quintessential detective hero of this type issued from the typewriter of Dashiell Hammett: Sam Spade in The Maltese Falcon (1930). This hero is not refined or dainty or a tea drinker. He is tough, cynical, sometimes brutal. But in the end he still gets justice. The mystery of the black bird is solved, but more importantly each of the nefarious characters Spade has dealt with get their comeuppance, including the femme fatale Spade has fallen in love with, Brigid O’Shaughnessy. Spade “sends her over” because, after all, she killed his partner. Spade tries to explain it to her: “When a man’s partner is killed he’s supposed to do something about it. It doesn’t make any difference what you thought of him. He was your partner and you’re supposed to do something about it.”

Underneath his contradictions, Sam Spade is still guided by a moral code.

In the detective pantheon, Spade was followed by Raymond Chandler’s Philip Marlowe. Marlowe, like Spade, is tough and cynical (but a lot more fun to listen to) and has a code based on honor. Indeed, in Chandler’s world, Marlowe is something of knight errant in a fedora. Chandler made this plain in his 1944 essay, “The Simple Art of Murder.” Here is the famous passage:

But down these mean streets a man must go who is not himself mean, who is neither tarnished nor afraid. The detective in this kind of story must be such a man. He is the hero, he is everything. He must be a complete man and a common man and yet an unusual man. He must be, to use a rather weathered phrase, a man of honor, by instinct, by inevitability, without thought of it, and certainly without saying it. He must be the best man in his world and; a good enough man for any world.

As Professor David Schmid puts it in his course on mystery and suspense fiction:

Chandler’s essay helps us understand that hard-boiled mysteries appeal to the reader both because of their unvarnished, realistic cynicism and also because their private-eye protagonists embody an alternative to that cynicism, an oasis of personal responsibility and integrity in a world that is sorely in need of both.

The world is always in need of the heroic vision. The best thriller, mystery, and suspense novels offer that to us. No matter how mean the streets, or dark the night, justice, even if rough, somehow prevails through the strength and courage of the hero.

Yes, there is a type of novel that begins and ends in the darkness—noir. For example, the world of Jim Thompson (e.g., The Killer Inside Me; Savage Night) is not your grandmother’s cozy little village. Yet even as his grifters and psychopaths meet their ends, there is a rough noir-justice being doled out. While it isn’t a hero who “solves” things, there is a price to pay for the criminal choices made.This type of novel provides what Aristotle called catharsis. We see the consequences of an immoral life and thus are instructed not to go there. Thus, even dark noir can have a candlelight’s flame of moral illumination.

All this to say that the lasting popularity of mystery, suspense, and thrillers is based primarily on a hero bringing us justice, re-enforcing our belief that good will prevail and that light will shine again. As Dr. Schmid says at the end of his course:

Although experimental examples of mystery and suspense fiction may be well respected as aesthetic objects, they aren’t popular with wide audiences. In the final analysis, it seems that we can tolerate only so much experimentation and frustration. Perhaps the ultimate secret to great mystery and suspense fiction is that, in one way or another, it satisfies a deep-seated desire we all have for the world around us to make sense.

Isn’t that why you continue to read this kind of fiction? In a world that increasingly isn’t making sense, don’t we need these books more than ever?

 

Stone Libraries

I was recently asked by a family member as to whether I had a preference with respect to being either buried or cremated. My immediate response, ala Bob Hope, was “Surprise me.” 

The sincere question and my flippant response brought to mind a story that my mother told me many years ago. A college professor of hers took her class to a graveyard near Cincinnati where they examined headstones. Over half of them bore the same year of death for those occupying the graves beneath. The reason for this, according to the professor, was that an illness — it might have been smallpox — had swept through a village adjacent to the graveyard, all but wiping the population out. 

I then found myself thinking about cemeteries generally. I have visited many graveyards and cemeteries in Louisiana — in Baton Rouge, St. Martinville, and, of course, New Orleans — but have neglected what is practically in my own backyard of Westerville, Ohio, just northeast of Columbus. While the Westerville cemeteries do not contain the remains of anyone of the notoriety of Marie Leveau or Huey Long, the very ordinariness of those who now rest hidden from view of the living  provides grist for conjecture. The collection of granite headstones and markers constitute what I have come to call stone libraries, which tell or hint at stories in words carved rather than printed or spoken. What follows are three of many.

1909 was a tragic year for the Ballard family. The document standing in evidence of that conclusion is a tombstone in Pioneer Cemetery. The cemetery is a relatively small plot of land which somehow has managed to constitute a tranquil island in the middle of a sea of commerce which has formed around it over several decades while Westerville made its transition from a farming community to a bedroom suburb.  The Ballard gravestone is large, though neither Ozymandias-sized nor ostentatious by any means. It notes the location of the remains of the three Ballards, being  Bessie L., Herman F., and Irma Ruth. It is Irma Ruth — remarked as “Daughter” — whose birth and death years are listed as 1909, who gives us pause. History has not recorded the reason for the shortness of her journey, but we can certainly draw the conclusion that she was not forgotten in her wake. Bessie L. and Herman F. are recorded as “Mother” and  “Father” rather than “Wife” and “Husband.” It is understandable if we conclude that a sorrowful chill permeated the home of Irma’s mother and father until their respective passings some six decades later. 

Otterbein Cemetery is a fifteen-minute drive north from its sister Pioneer and is tucked into the corner of a quiet residential neighborhood, not far from a private college.  The oldest part of the cemetery is in the back.  There one will find the grave markers for the Hanby family. Benjamin R. Hanby is a major figure in Westerville. Hanby was an abolitionist and minister but is best remembered now as a composer. You know his work. His song “Lovely Nellie Gray” was recorded by Louis Armstrong with the Mills Brothers, later by Bing Crosby, and as “Faded Love” by Bob Wills, but it is “Up On the Housetop” for which Hanby is most famously remembered.  Hanby’s compositions were popular but did not gain a wide audience until a half-century or so after his death in 1867 at the age of 36. The fame of his compositions aside, probably no one of that era would have been more surprised than Hanby himself to learn that in Westerville an elementary school, a small shopping center, and a street have been named after him. He might also be somewhat nonplussed to learn that the cemetery to which he is consigned, as well as the private college nearby, is named after his brother.  Hanby’s life was unexpectedly cut short thanks to a visit to a disease-ridden locale known by its residents to this day as “Chicago,” where he contracted tuberculosis and passed away after a short hospitalization. Hanby was survived by his family which included his father, who was also a minister, and his brother, who was a physician. I have no way of knowing but I would guess that as each of them wondered at the premature passing of their son and brother they must have concluded that neither of their fields of vocation fully possessed the answer to the question as to why a life so demonstrably full of promise was taken so quickly.   

A similar question was undoubtedly asked by the Kern family, who rest near the Hanbys in the Otterbein Cemetery. Ruth Ann Kern was consigned to dust at the tender age of 13 in 1863. She was so young, undoubtedly on the cusp of the promise of adolescence. Her death at that age could have come from any number of sources. Perhaps it is better that we don’t know.

In death, we mark the inevitable as tragic. The converse is true as well. The world is a dangerous place, one in which we — or most of us, anyway — drag our feet as we are inexorably tugged toward the final precipice. It is that tragedy and inevitability which, ironically, make our world and the stories we tell — the ones ultimately marked in those stone libraries — so interesting. It is one reason that I often tell people that boring, as a day-to-day state, is good. 

I looked neither long nor hard for the stories I have remarked upon. It took me about a half-hour to find them and others in two different cemeteries. There are undoubtedly more in cemeteries near you, waiting for you to give voice to what you find.

Today’s fun fact: the difference between a graveyard and a cemetery is that a graveyard is a burial ground located on the property of a church or occasionally on a family farm. A cemetery is a larger burial ground not usually affiliated with a church. I did not know that until today, demonstrating that life and death are learning processes. 

Good day and be well. And be boring, in your life but not your writing. 

Photos by Al Thumz Photography and used with permission. All rights reserved.

Reader Friday: Slow or Fast Reader?

No one could ever call me a skimmer. Rather, I take my time while reading.

It’s mind-boggling to me how some readers are able to devour multiple novels per week. I have a friend who reads one novel per day and still finds time to write. Sadly, that will never be me.

Even when I get lost in the story, I can’t help but see the underlying craft. And I delight in the skill of other writers, highlighting passages (on my Kindle) or adding notes when it sparks an idea for my WIP.

Would I love to read faster? Absolutely. But when it comes to craft, I seem not to possess an OFF button.

What about you? Are you slow or fast reader? 

Perilous Work: Writing Cliffhangers

By Elaine Viets 

The 1914 movie serial “The Perils of Pauline,” was the ultimate cliffhanger. Week after week, Pauline escaped airplane crashes, searches for buried treasure, and multiple abductions. She was even carried away in a hot air balloon. But contrary to legend, the original Pauline was never tied to a railroad track, or nearly sawed in half by a buzz saw.
Pauline’s perils made great cliffhangers, and kept moviegoers crowding the theaters for some twenty episodes.
Cliffhangers are the hooks that make your readers keep turning the pages, pulling them into the next scene or chapter. Most cliffhangers come at the end of the chapter. If your readers are hooked, they’ll continue reading.

Here are some tips for good cliffhangers:
A cliffhanger should catch your readers by surprise.
Something unexpected has to happen: Someone threatens to jump off a bridge. Their car goes into a skid on a snowy curve. A door opens unexpectedly. Then, bam! The chapter ends.
Darkest Evening, Ann Cleeves’ new Vera Stanhope novel, has a perfect cliffhanger chapter ending. Vera follows a killer, who gets her alone and strangles her. I’ve edited out the killer’s name in this section, but you get the idea.
“As Vera began to lose consciousness, she thought that this was her fault. . . it was her pride again, making her think she was indestructible.
“Then the world went blank.”
I couldn’t wait to turn the page and see what happened to Vera. Not to mention the killer.

The Perils Of Pauline, poster, Pearl White, 1914. (Photo by LMPC via Getty Images)

Someone unexpected arrives. A crook, an innocent person, a cop, just in time. This person is a surprise. They abruptly break up the scene.
Someone leaves.
A bride suddenly leaves the groom standing at the altar. A couple is fighting, and he walks out on her. She suddenly quits her job.

Sometimes, the cliffhanger is a new piece of information.
Your character learns something. She’s not married legally to her husband after all because he never divorced his first wife.
Or, he’s not the son of the man he called father: the DNA test proved it.
Your character notices something. The detective sees the scratches around the door lock and realizes the house had been broken into. A wife finds lipstick on her husband’s shirt – scarlet lipstick. She never wears that color.
Your character figures something out. She finally understands the key to the puzzle the dead man left behind. He finally knows why his dead father wanted him to listen to the CD he left in his desk drawer.

Your character decides something. She’s going to leave her abusive husband. He’s going to rob the store to get enough money to feed his family.
She’s going back to school.
Your character feels something. I looked at my husband of twenty years, and wondered, “Why had I married him? What did I ever see in him? Maybe it was time for me to walk away.”
Or, I looked at his picture, and suddenly, I couldn’t see it any more I was blinded by rage.
Your character makes a demand. “Get me to the hospital now!” she told the cabbie. “There’s fifty dollars if you make it in ten minutes!”


How do you end a chapter with a cliffhanger if nothing new is happening? Give a simple pastime a feeling of foreboding.
Agatha Christie, in The A.B.C. Murders, does that. Tom Hartigan and Lily Marbury are out for a carefree night of dancing while a killer stalks the area. Dame Agatha writes:
“They danced on happily – in their conscious minds nothing but the pleasure of being together.
“In their unconscious minds something stirred . . .”
Your character doesn’t show up. In Jeff Abbott’s thrillers are chockfull of cliffhangers. In Cut and Run” Claudia is in a booth at a Mexican restaurant, waiting for Judge Whit Mosley, a man on the run.
“Claudia traced the beer rings on the worn wooden table, waiting for Whit, waiting to see if he was still the man she knew, afraid of what she heard in his voice.
“The nachos grew cold. Whit never showed.”
Whit’s no-show is a cliffhanger and one reason why Jeff’s books are page turners.


Give your readers a sense of menace.
Let them know your characters will be going off to a dangerous place or a risky situation. Or something has happened that will change everything.
Before She Was Helen, by Caroline B. Cooney has some first-rate cliffhangers. Like this one:
Helen thought, “Cold cases are solved by DNA and fingerprints.
“Her fingerprints.
“Which were on the doors and knobs at Dom’s and the Coglands’ houses.
Where the police would shortly be summoned to reunite a stolen artwork with its owner.”
Would Helen’s guilty past catch up with her? I kept reading to find out.

Tick-tock. Time is running out. This is a favorite plot device in thrillers.
“He looked at the clock. He had two hours before the terrorists blew up the bus full of school children. He had to find them.”
Unexpected news. Important information, or a person, shows up unexpectedly. End your scene with the protagonist receiving devastating news: his wife is dead. His office was blown up. Her partner was shot in a hold-up.

Cliffhangers you should avoid. Two of them are: “If I’d only known,” or “Had I but known.”
I ended a chapter like that and my editor cut the line. She told me it was a cliche.
Ending a novel with a cliffhanger.
Sounds like a good idea, doesn’t it? But it often ticks off your readers and leaves them feeling frustrated. Don’t do it. Unless, like Pauline, your new episode is available next week.
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
Good news! A Star Is Dead, my fifth Angela Richman mystery, sold out its first printing. Buy your copy here: https://www.amazon.com/s?k=a+star+is+dead+elaine+viets&i=stripbooks&crid=1CW21L13TBKUZ&sprefix=A+Star+is+Dead+%2Caps%2C185&ref=nb_sb_ss_c_2_15

Banished Words 2020

Banished Words 2020

Terry Odell

Banished WordsOne of my final editing tasks is removing overused words. I have my list of offenders, and I run the manuscript through SmartEdit, which will find more I was unaware of.

But “overused” can’t be decided based solely on number of uses. It depends on the word.

We all have words and phrases we like to use, often to the point of overuse. Maybe we’re not even aware we’re using them. When we’re writ­ing, they seem to sneak into our man­u­scripts via our fin­gers, as if the brain isn’t involved at all.

Lit­tle words, like “just” and “really” and “well” are com­monly listed among words that don’t add any­thing to the man­u­script other than giv­ing our brains time to catch up with what we’re try­ing to write. They’re the equiv­a­lent of the “um” in speak­ing.

Big “fancy” words, or “unusual” words are in another cat­e­gory. Miasma? Efful­gent? Par­si­mony? They’re going to jump out at a reader, and should be used spar­ingly, per­haps only once or twice in an entire man­u­script. I recall an author using halcyon repeatedly, and it made me stop after the second time.

Recently, one of my critique partners asked about my use of libation, bringing up an important point. How many characters used the term? Often, it’s good to have specific vocabulary words used by specific characters.

While I’m looking at my repeated words, I will check for con­text. Is it dia­logue? Does it enhance the char­ac­ter­i­za­tion? Then, I look to see how long it’s been since the last time I used the word. (There’s that “you’re on page XXX” thing at the bot­tom of Word.)

If it’s a com­mon word, my goal is at least 10 pages between uses. “Medium” words, maybe 30–50 pages. And those big fancy ones? If they’re truly the char­ac­ter speak­ing, and not autho­r­ial intru­sion, once is enough. Not a rule, just something I consider.

And, of course, the caveat that any “fancy” words are appro­pri­ate to the char­ac­ter, the genre, and the time­frame of the book. If you’re read­ing a Regency romance, the lan­guage is going to be totally dif­fer­ent from a contemporary.

There are other words one might want to avoid. Every year, Lake Superior State University publishes its “Banished Words List” of words based on misuse, overuse, and general uselessness. Their list for 2020 contains the following.

Most nominated

  • quid pro quo

Words that attempt to make something more than it is

  • Artisanal
  • Curated
  • Influencer

Words banished for pretentiousness or imprecision

  • Literally
  • I mean
  • Living my best life
  • Mouthfeel

Those darn millennials!

  • Chirp
  • Jelly (Abbreviation of jealous)
  • Totes (Abbreviation of totally)
  • Vibe/vibe check

To see why these were selected, go here.

What about you? Any words that jump out at you when you’re reading, either mundane or unusual?



Terry Odell is an award-winning author of Mystery and Romantic Suspense, although she prefers to think of them all as “Mysteries with Relationships.” Follow her on Facebook and Twitter.

Evolution of a Book Title and Cover

by Debbie Burke

@burke_writer

A good title and cover can make a book. A bad title and cover can break a book.

That’s a lot of pressure. No wonder authors struggle so hard to get it right.

If you’re with a traditional press, those decisions are usually made by the publisher.

But, if you’re an indie author, the task of both title and cover fall on YOU.

Are you cracking under the weight of those responsibilities? I know I am so I checked the TKZ Library for guidance.

Several TKZers have posts about revamping covers after getting their rights back from the original publisher. Please check out the excellent information shared by Jordan Dane, P.J. Parrish, and Laura Benedict.

TKZ emeritus Nancy J. Cohen explores how to use covers to establish a brand.

Jim Bell offers invaluable advice on choosing a title.

With my fourth book coming out this summer, right now I’m deep into working on title choice and cover creation. I want to share the steps I’ve taken, not because I’m an expert, but because they demonstrate the mysterious, murky process of creative evolution.

My first book in the series, Instrument of the Devil, was traditionally published. They retained my title but nixed my cover idea. They offered several redesigns and, with my approval, decided on this:

I wasn’t in love with it but, hey, they paid me so they’re the boss.

Then, six months after publication, they shut down operations and I became an orphan.

I decided to go indie and published the second book, Stalking Midas, in August, 2019, and the third, Eyes in the Sky, in January, 2020.

 

 

Publishing those two books taught me a lot but there were more lessons to be learned while wrestling with the unruly gorilla that was book #4.

Here’s a quick story summary:

Investigator Tawny Lindholm’s plans for a romantic Florida vacation with attorney Tillman Rosenbaum vanish when they’re caught up in Hurricane Irma. Tillman’s beloved high school coach, Smoky Lido, disappears into the storm, along with a priceless baseball card. Is he dead or on the run from a shady sports memorabilia dealer with a murderous grudge? During a desperate search in snake-infested floodwaters, Tawny becomes the bargaining chip in a high-stakes gamble. The winner lives, the loser dies.

Here are the realizations and steps along the twisty paths I followed to find a title and cover:

#1: I can’t do it alone.

The author is too close to the story, too enmeshed with the subplots, relationships, and minute details. Objectivity and distance are close to impossible to achieve.

Fortunately, I’m surrounded by a smart, supportive community of writers. They provide that much-needed objectivity and distance.

First, I asked the gang for title ideas.

The working title was Lost in Irma, because the story is set in Florida during the 2017 hurricane that knocked out power to millions of people.

Lost in Irma was lame so I tried variations like Flight into Irma, Escape from Irma. Finally, a member of my critique group pointed out an obvious reason that “Irma” would never work for a thriller—it brings to mind the legendary humorist, Erma Bombeck. Well, duh, why didn’t I realize that? Because I lacked objectivity.

A title needs to convey the genre, main plot, subplots, and themes, all in a few select words. Pretty overwhelming, right? Let’s break the elements down, piece by piece, and see if any of them trigger ideas.

The genre is thriller. The main plot is the search for the missing man, Smoky. Subplots include difficulties caused by the hurricane, including power outages and cell phones that don’t work; gambling addiction; baseball; the troubled relationship between Tawny and Tillman; a teenager trying to teach her rambunctious pup how to be a search dog. The themes are friendship, loyalty and betrayal.

Now, how to combine them into a title?

Another critique buddy, an attorney, specializes in laser focus. She said: “Somehow you should convey there is a mystery to be solved and it happens in the middle of a hurricane.”

#2: Get out of the corner.

A five-day-long power outage underscored much of the story, resulting in these title ideas: The Long Darkness, Flight into Darkness, Time of Darkness.

Sometimes the mind gets stuck, fixated on a single idea, even if it’s a bad idea. I felt like a Roomba, trapped in a corner, bouncing off the same two walls, getting nowhere.

Another critique pal pointed out, while darkness is important to the story, it’s not relevant enough to include in the title.

She kicked my mental Roomba out of that corner and sent me in new directions.

More tries: Presumed Dead, Gamble in Paradise, No Escape. Still not there.

The McGuffin is a valuable stolen baseball card and another suggestion was to use the baseball motif: Foul Pitch, Curveball, Pinch Hitter. Still not there.

Another suggested using pivotal plot events, like the discovery of Smoky’s deserted, wrecked boat and the gruesome evidence the dog finds in the swamp. Those ideas didn’t yield good titles but merited consideration for cover art, described in #5 and #6 below.

#3: Many Brains are Better Than One.

Creativity feeds off imagination. The more imaginations at work, the more creativity thrives. It’s like shaking a bottle of carbonated beverage. Open that cap and watch what bubbles up.

My smart friends stimulated my imagination with their varied ideas. At last, a title bubbled up that says thriller and suggests the root of Smoky’s problems—gambling.

Dead Man’s Bluff

For now, I’m pleased with that unless something better comes along.

~~~

Finding the right cover image is every bit as hard as finding the right title.

Many authors hire a professional designer and that is often the wisest path. My experience with pros has been expensive and unsatisfying but that isn’t always the case. If I find an artist who’s the right match, great. For now, it’s DIY.

#4: The Author Can’t See the Obvious

 

I searched for images of Hurricane Irma. Here’s an early choice I sent to my critique group:

Several immediately shot back: “That looks like a breast with a nipple.” Just shows how blind an author can be, even when it’s right in front of her nose!

 

 

 

#5: Don’t Be Afraid to Experiment

 

There’s a lot of trial and error in this creative process. You need to learn what doesn’t work before you can recognize what does. Most experiments aren’t great.

Tried a color version here.

A bright, eye-catching picture but it did nothing to draw reader into the story. It was also too busy and hard to read.

 

 

 

Next, I searched for images with people or objects tied to important plot developments.

After Smoky disappears, Tawny and Tillman find his wrecked boat, indicating he might have drowned while trying to make a getaway by sea. This photo seemed promising.

 

#6: People are Happy to Help

A subplot involves a Lab pup in training to be a search dog. He eagerly plunges into the swamp to search for the missing Smoky. Although he finds crucial evidence, he also screws it up, adding more complications to the story.

The dog angle became another avenue to explore. A friend put out a call to Search and Rescue (SAR) colleagues for photos of a dog working in water. SAR responded with many great pictures. These good folks were happy to help out a complete stranger. They didn’t even want payment. If I used their photos, their only request was acknowledgement of the SAR group, the dog, and the handler.

Photo courtesy of Sean Carroll, Clackamas County Sheriff Search and Rescue, OR

 

Here are a few dog samples:

Photo courtesy of Steve Deutsch, Search One Rescue Team, Lewisville, TX

#7: Don’t Let Your Cover Mislead the Reader

I drafted several covers with dogs and sent them to the group. One woman made the astute observation that having a dog on the cover sent the message that it’s a dog story. She was dead on—while the subplot is important, it isn’t the main focus.

A cover shouldn’t mislead readers. If you raise their expectations for one type of book but it turns out to be another, they rightfully feel cheated.

Fortunately, that same woman sent a hurricane photo that caused bells to ring in my mind. More on that in a minute.

#8: Ask an Artist

Another writer pal is a gifted watercolor artist with an excellent eye. I sent her three samples. She patiently explained what worked and what didn’t and why.

 

 

The colorful wave and boat: “An image directly in the center of the frame is not as appealing as one off center; the imbalance creates a sense of movement or dynamics that a centered image does not.”

 

 

 

Photo courtesy of Kerrie Garges, Alpha K9 SAR, Bucks County, PA

 

 

She liked the offset title of the dog cover. However, the dog wasn’t a good choice as discussed in #7 above.

 

 

 

 

 

 

The windswept beach: “A Left to Right orientation appeals to me better than the R to L orientation on the shore design.”

 

 

 

 

 

So, I flipped the photo to a mirror image of the original. Now the palm trees blew to the right. That required cropping a different area of the photo and rearranging the lettering. Yet, one subtle change of orientation made a big difference.

 

 

 

 

Then I remembered a different artist had made a similar suggestion about my third book, Eyes in the Sky. In the original photo, the cliff was to the left. She suggested flipping the image to put the cliff on the right to make it consistent with the design of the second book, Stalking Midas. Again, the objective outsider’s view looked past the author’s tunnel vision for a better solution.

Artists notice small details like photo orientation that authors may not. That might make the difference between a reader choosing your book or passing it by.

#9: Enlist a Focus Group

Once you have three or four polished contenders for cover finalists, it’s time to attract cold readers. How do you capture the interest of someone browsing in a bookstore (hope they reopen soon!) or scanning thumbnails of covers online?

Find a focus group. But how?

Seek out reading groups on social media. Become active and contribute to discussions in your genre. Then politely ask for their help. Post several sample covers and take a vote. Even better, connect the voting to a drawing for a free book when it’s published.

Locate avid readers among your friends, coworkers, neighbors, acquaintances from the gym, clubs, churches or temples, librarians, your kids’ teachers—anyone who loves to read.

Book clubs have been great supporters of my previous three books and are an ideal focus group. I sent emails to more than forty people with a brief plot summary and three sample covers–the boat, the dog, and the windswept beach–and asked them to vote for their favorite.

Votes came in overwhelmingly for the wind-swept palm trees on the beach—the same photo that had set off bells in my head. Their opinions confirmed my intuition that this hurricane photo captured the right mood and tone that accurately depicted the book.

An added benefit: the book club folks enjoyed being part of the creative process. “I love voting on the choices,” wrote one. Another said, “This is fun.” Several asked to be notified which cover won. I benefited from their valuable feedback and they’re eagerly anticipating the next book in the series. Win-win.

When people play a part in the mysterious, creative process of building a book, they become invested in the outcome.

Interested, engaged readers are treasures to an author.

#10: Embrace New Ideas. At this point, I’m satisfied the title and cover do a good job of conveying the genre, mood, and plot. But better ideas might still come along…maybe even from TKZers’ comments!

During the creative process, an author should remain open to suggestions, especially from readers. You don’t have to take them but always listen.

Control and autonomy are two major benefits of self-publishing. An indie author isn’t locked into anything until s/he hits the “Publish” button.

~~~

This sums up my process through the evolution of title and cover. When Dead Man’s Bluff is published this summer, readers will have the final vote.

The creative process is mysterious and highly individual. What I find helpful, you might find useless. There are no right or wrong ways, only ways that work for you.

Ultimately, it doesn’t matter how you start the evolution as long as you start it.

Get ideas flowing, no matter where they come from. What starts as a trickle may turn into a torrent that carries you to your goal.

~~~

TKZers: What makes a book cover appeal to you?

Do you have a system for choosing titles and/or cover designs?

~~~

 

 

To read a sneak preview of Dead Man’s Bluff, visit this link.

Saved by the Spelling Bee

Happy Monday after Mother’s Day! I hope all the mums out there got to enjoy their day. Mine descended into horror when I received the dreaded text: ‘I got Queen Bee!!’ from one of my twins…

Let me explain…During our self-imposed exile my boys and I have become obsessed with the NYT online game, Spelling Bee. I credit it (along with the crossword) for saving much on my sanity and (sadly) turning me into one of those Uber-competitive mums who rushes to get to it first so I can get the pangram before my kids do!!

For those of you unfamiliar with Spelling Bee, it’s basically an online, highly addictive version of Boggle, comprising a daily hexagon shaped word game made up of 7 letters (6 of which surround a central letter which must be used).

The goal of the game is to make as many 4+ letter words as possible, urged on by various awards that take you from beginner accolades (‘solid’, ‘nice’) through to ‘genius’ level and then, if you find all the possible words, ‘Queen Bee’. One of the key aims of the game is also to find the pangram or a word that uses all the letters (sometimes there’s more than one pangram just to keep us on our toes!).

I’m not really sure why Spelling Bee is as addictive as it is – but I do know that I’m not alone in loving it, or turning to it for solace during these long 8 weeks under ‘stay at home’ orders. The best part about it all is that it’s become a shared obsession…the worst part, my boys are also so much better at it than me!! We now fight each morning to see how quickly we can get to ‘genius’ (a level we feel compelled to achieve) or, if we’re super lucky, to be crowned ‘Queen Bee’.

So now you can understand my Mother’s Day ‘horror’:)))

I hope that all TKZers are staying safe and healthy during these ongoing, difficult times, and that you have managed to find some distractions to keep up your spirits. Even though Colorado has begun to lift the stay-at-home orders, I am sure our obsession with Spelling Bee will continue.

So TKZers, what has kept you sane during the last 8 weeks? Are any of you Spelling Bee obsessives? What online games or apps have kept you going??

I